Digital Marketing Manager, Advertising

tmobile; New York (NY); On-site; USD 88,000 - 159,000; Full time

Benefits offered by this job

Stock grant

Employee Stock Purchase Plan

401(k)

Job summary

T-Mobile Advertising Solutions (T-Ads) seeks a metrics-driven Digital Marketing Manager to plan, implement, and analyze digital campaigns spanning email, social, and paid media across global B2B audiences.

You will craft a full-funnel marketing strategy, target decision-makers in brand marketers and agencies, and collaborate across stakeholders to optimize campaigns and drive measurable results.

Qualifications

• Bachelor's Degree plus 3 years of related work experience.
• 4-7 years Marketing experience in authoring and executing global marketing plans in a B2B environment (Preferred).
• Less than 2 years Delivering omni/multi-channel integrated digital marketing campaigns at scale. (Preferred)

Responsibilities

• Work with marketing leads to develop a full-funnel marketing plan that supports all business line goals.
• Identify and target relevant businesses and decision-makers within T-Ads audiences.
• Implement a variety of multi-touch campaigns that include inbound, outbound, email and organic/paid social programs.
• Leverage data, analytics, and segmentation to identify insights and translate them into actionable marketing plans that improve performance.
• Track and measure strategic objectives and evaluate marketing performance.

Skills

Campaign analysis

B2B marketing

Copywriting

Stakeholder collaboration

Multi-channel campaigns

Education

Bachelor's Degree

Advanced degree

Job description

At T-Mobile, we invest in YOU! Our Total Rewards Package ensures that employees get the same big love we give our customers. All team members receive a competitive base salary and compensation package - this is Total Rewards. Employees enjoy multiple wealth-building opportunities through our annual stock grant, employee stock purchase plan, 401(k), and access to free, year-round money coaches. That's how we're UNSTOPPABLE for our employees!

T-Mobile Advertising Solutions (T-Ads) is looking for a metrics-obsessed Digital Marketing Manager who will be responsible for planning, implementing and analyzing the results of digital marketing programs to support our goals across multiple business lines globally. The role will focus on defining and delivering a comprehensive digital marketing strategy for T-Ads, driving client acquisition and brand awareness through successful email, social media and paid advertising campaigns.

You will drive and implement marketing plans that leverage paid, owned, and earned media to align with the business priorities and drive measurable results. It also involves organizing and producing content for campaigns that will resonate with T-Ads varied B2B audiences and ensuring all communications follow brand guidelines.

Job Responsibilities

• Work with marketing leads to develop a full-funnel marketing plan that supports all business line goals.
• Identify and target relevant businesses and individual decision-makers within T-Ads key audiences of brand marketers, agency professionals and digital signage operators.
• Implement a variety of multi-touch campaigns that include inbound, outbound, email and organic/paid social programs
• Leverage data, analytics, and segmentation to identify insights and translate them into actionable marketing plans that improve performance.
• Work with analytics and marketing operations to track and measure strategic objectives and evaluate marketing performance.

Education and Work Experience

• Bachelor's Degree plus 3 years of related work experience OR advanced degree with 1 year of related work experience OR combination of education and experience deemed equivalent (Required)
• 4-7 years Marketing experience in authoring and executing global marketing plans in a B2B environment (Preferred)
• Less than 2 years Delivering omni/multi-channel integrated digital marketing campaigns at scale. (Preferred)

Knowledge, Skills and Abilities

• Monitor campaign results and impact on pipeline goals (Required)
• Provide recommendations and implement campaign optimizations and adjustments when needed (Required)
• Proven history of creating, implementing and measuring B2B digital marketing programs to acquire and engage customers (Required)
• Outstanding creative and interpersonal skills to develop top-notch copy, content and other representations of the T-Ads brand (Required)
• Ability to collaborate with multiple stakeholders to develop marketing strategies and prioritize across business line needs. (Required)

Travel

• Travel Required (Yes/No): No
• DOT Regulated Position (Yes/No): No
• Safety Sensitive Position (Yes/No): No

Total Target Cash Earnings Opportunity: $101,430 - $183,080

National Base Pay Range: $88,200 - $159,200

The Total Target Cash Earnings Opportunity represents the expected total cash compensation for this role at target performance, combining base salary and annual incentive opportunity. Actual earnings may be higher or lower depending on individual performance and overall company results.

The base pay range reflects the compensation component of this opportunity. The candidate's actual pay will be based on various factors, such as work location, qualifications, and experience, so the actual starting pay will vary within this range. To find the pay range for this role based on hiring location, https://paylookup.t-mobile.com/paylookup?reqID=REQ362262dox=1

At T-Mobile, employees in regular, non-temporary roles are eligible for an annual bonus or periodic sales incentive or bonus, based on their role. Corporate employees are eligible for a year-end bonus based on individual and/or company performance and which is set at a percentage of the employee's eligible earnings in the prior year. Certain positions in Customer Care are eligible for monthly bonuses based on individual and/or team performance. The incentive component included in the Total Target Cash Earnings Opportunity reflects target performance. Actual earnings included in the Total Target Cash Earnings Opportunity reflect target performance; actual payouts may vary.

At T-Mobile, our benefits exemplify the spirit of One Team, Together! A big part of how we care for one another is working to ensure our benefits evolve to meet the needs of our team members. Full and part-time employees have access to the same benefits when eligible. We cover all of the bases, offering medical, dental and vision insurance, a f

At least 18 years of age

Legally authorized to work in the United States