Digital Marketing Manager, Advertising

Socket.dev; New York (NY); On-site; USD 88,000 - 159,000; Full time

Benefits offered by this job

Annual stock grant

Employee stock purchase plan

401(k)

Job summary

T-Mobile Advertising Solutions is seeking a Digital Marketing Manager to lead the planning, execution, and analysis of global B2B digital marketing programs across multiple lines. The role focuses on crafting a comprehensive digital strategy to drive client acquisition and brand awareness through email, social media, and paid campaigns.

You will manage paid, owned, and earned media aligned with business priorities, producing resonant content for diverse B2B audiences and ensuring brand

Qualifications

• Bachelor's Degree plus 3 years of related work experience or advanced degree.
• 4-7 years Marketing experience in authoring and executing global marketing plans in a B2B environment (Preferred).
• Less than 2 years Delivering omni/multi-channel integrated digital marketing campaigns at scale (Preferred).

Responsibilities

• Work with marketing leads to develop a full-funnel marketing plan that supports all business line goals.
• Identify and target relevant businesses and individual decision-makers within T-Ads key audiences of brand marketers, agency professionals and digital signage operators.
• Implement a variety of multi-touch campaigns that include inbound, outbound, email and organic/paid social programs
• Leverage data, analytics, and segmentation to identify insights and translate them into actionable marketing plans that improve performance.
• Work with analytics and marketing operations to track and measure strategic objectives and evaluate marketing performance.

Skills

Digital marketing

B2B marketing

Campaign optimization

Data-driven

Content creation

Education

Bachelor's Degree

Advanced degree

Job description

At T-Mobile, we invest in YOU! Our Total Rewards Package ensures that employees get the same big love we give our customers. All team members receive a competitive base salary and compensation package - this is Total Rewards. Employees enjoy multiple wealth-building opportunities through our annual stock grant, employee stock purchase plan, 401(k), and access to free, year-round money coaches. That’s how we’re UNSTOPPABLE for our employees!

T-Mobile Advertising Solutions (T-Ads) is looking for a metrics-obsessed Digital Marketing Manager who will be responsible for planning, implementing and analyzing the results of digital marketing programs to support our goals across multiple business lines globally. The role will focus on defining and delivering a comprehensive digital marketing strategy for T-Ads, driving client acquisition and brand awareness through successful email, social media and paid advertising campaigns.

You will drive and implement marketing plans that leverage paid, owned, and earned media to align with the business priorities and drive measurable results. It also involves organizing and producing content for campaigns that will resonate with T-Ads varied B2B audiences and ensuring all communications follow brand guidelines.

Job Responsibilities

• Work with marketing leads to develop a full-funnel marketing plan that supports all business line goals.

• Identify and target relevant businesses and individual decision-makers within T-Ads key audiences of brand marketers, agency professionals and digital signage operators.

• Implement a variety of multi-touch campaigns that include inbound, outbound, email and organic/paid social programs

• Leverage data, analytics, and segmentation to identify insights and translate them into actionable marketing plans that improve performance.
• Work with analytics and marketing operations to track and measure strategic objectives and evaluate marketing performance.

Education and Work Experience

• Bachelor's Degree plus 3 years of related work experience
  OR advanced degree with 1 year of related work experience
  OR combination of education and experience deemed equivalent (Required)
• 4-7 years Marketing experience in authoring and executing global marketing plans in a B2B environment (Preferred)
• Less than 2 years Delivering omni/multi-channel integrated digital marketing campaigns at scale. (Preferred)

Knowledge, Skills and Abilities

• Monitor campaign results and impact on pipeline goals (Required)
• Provide recommendations and implement campaign optimizations and adjustments when needed (Required)

• Proven history of creating, implementing and measuring B2B digital marketing programs to acquire and engage customers (Required)

• Outstanding creative and interpersonal skills to develop top-notch copy, content and other representations of the T-Ads brand(Required)

• Ability to collaborate with multiple stakeholders to develop marketing strategies and prioritize across business line needs. (Required)

• At least 18 years of age
• Legally authorized to work in the United States

Travel

Travel Required (Yes/No): No

DOT Regulated

DOT Regulated Position (Yes/No): No

Safety Sensitive Position (Yes/No): No

Total Target Cash Earnings Opportunity: $101,430 - $183,080National Base Pay Range: $88,200 - $159,200

The Total Target Cash Earnings Opportunity represents the expected total cash compensation for this role at target performance, combining base salary and annual incentive opportunity. Actual earnings may be higher or lower depending on individual performance and overall company results.

The base pay range reflects the compensation component of this opportunity. The candidate’s actual pay will be based on various factors, such as work location, qualifications, and experience, so the actual starting pay will vary within this range. To find the pay range for this role based on hiring location, https://paylookup.t-mobile.com/paylookup?reqID=REQ362262&paradox=1

At T-Mobile, employees in regular, non-temporary roles are eligible for an annual bonus or periodic sales incentive or bonus, based on their role. Corporate employees are eligible for a year-end bonus based on individual and/or company performance and which is set at a percentage of the employee’s eligible earnings in the prior year. Certain positions in Customer Care are eligible for monthly bonuses based on individual and/or team performance. The incentive component included in the Total Target Cash Earnings Opportunity reflects target performance. Actual earnings included in the Total Target Cash Earnings Opportunity reflect target performance; actual payouts may vary.

At T-Mobile, our benefits exemplify the spirit of One Team, Together! A big part of how we care for one another is working to ensure our benefits evolve to meet the needs of our team members. Full and part-time employees have access to the same benefits when eligible. We cover all of the bases, offering medical, dental and vision insurance, a flexible spending account, 401(k), employee stock grants, employee stock purchase plan, paid time off and up to 12 paid holidays - which total about 4 weeks for new full-time employees and about 2.5 weeks for new part-time employees annually - paid parental and family leave, family building benefits, back-up care, enhanced family support, childcare subsidy, tuition assistance, college coaching, short- and long-term disability, voluntary AD&D coverage, voluntary accident coverage, voluntary life insurance, voluntary disability insurance, and voluntary long-term care insurance. We don't stop there - eligible employees can also receive mobile service & home internet discounts, pet insurance, and access to commuter and transit programs! To learn about T-Mobile’s amazing benefits, check out www.t-mobilebenefits.com.

Never stop growing!As part of the T-Mobile team, you know the Un-carrier doesn’t have a corporate ladder–it’s more like a jungle gym of possibilities! We love helping our employees grow in their careers, because it’s that shared drive to aim high that drives our business and our culture forward. By applying for this career opportunity, you’re living our values while investing in your career growth–and we applaud it. You’re unstoppable!T-Mobile USA, Inc. is an Equal Opportunity Employer. All decisions concerning the employment relationship will be made without regard to age, race, ethnicity, color, religion, creed, sex, sexual orientation, gender identity or expression, genetic information, national origin, religious affiliation, marital status, citizenship status, veteran status, the presence of any physical or mental disability, or any other status or characteristic protected by federal, state, or local law. Discrimination, retaliation or harassment based upon any of these factors is wholly inconsistent with how we do business and will not be tolerated.Talent comes in all forms at the Un-carrier. If you are an individual with a disability and need reasonable accommodation at any point in the application or interview process, please let us know by emailing [e-mail] or calling 1-844-873-9500. Please note, this contact channel is not a means to apply for or inquire about a position and we are unable to respond to non-accommodation related requests.