Digital Marketing Manager (9 direct reports)

Hubstaff; Scottsdale (AZ); Remote; USD 80,000 - 100,000; Full time

Job summary

An innovative firm is seeking a dynamic marketing manager to enhance brand recognition and grow their audience. This fully remote role involves leading a marketing team, overseeing external and internal marketing efforts, and executing strategies to convert audiences into loyal customers. You will have the opportunity to shape the marketing department's goals and objectives while collaborating with creative team members. If you have a passion for social media marketing and a knack for content creation, this position offers a chance to make a significant impact in a forward-thinking environment.

Qualifications

• 5+ years managing a marketing team of at least 3 members.
• Experience in marketing and content creation with speaking engagements.
• Active social media presence with expertise in platform best practices.

Responsibilities

• Oversee all marketing efforts, creating and executing strategies.
• Manage social media profiles and engage in relevant discussions.
• Grow subscriber base with tailored content and monitor analytics.

Skills

Team Management

Social Media Marketing

Content Creation

Project Management

Communication Skills

Data-Driven Decision Making

Tools

Buffer

Metricool

Facebook

Instagram

Twitter

LinkedIn

YouTube

Job description

Role type : Full-time (40 hours per week)

Work model : Fully remote

Working hours : 8 AM to 5 PM Mountain Standard Time (MST)

Pay rate (negotiable and DOE) : $10 - $15 USD per hour

We are seeking a decisive, driven, goal-oriented marketing manager who takes initiative to help Tax Goddess enhance brand recognition, grow our audience, build our marketing department, and deliver results to the management team while collaborating with other creative team members.

This role demands high-level big picture planning, creativity, strong follow-up skills, attention to detail, project management expertise, and previous team management experience. You will oversee all external and internal marketing efforts, creating, streamlining, and executing strategies that increase followers, engagement, and retention. Additionally, you will play a key role in public/media relations, corporate communications, and content creation/review/approval for our company.

Your goal will be to convert audiences into leads, customers, and active promoters of our brand. You should be knowledgeable about best practices and trends in social media marketing, enjoy your work, and understand how to build and convert a digital audience. You will be responsible for creating influence that attracts traffic, converting that traffic into leads, and nurturing those leads into prospects for our sales team.

Key objectives include:

1. Securing speaking engagements such as TED Talks, podcasts, interviews, webinars, and booking with Tim Ferris.
2. Increasing YouTube subscribers to 1,000 by year's end.
3. Enhancing brand and product awareness across all Tax Goddess offerings.
4. Setting marketing department goals, directions, and objectives based on management input.
5. Measuring results against set goals.
6. Systematizing the marketing department.
7. Building and managing a marketing team, including training and delegation.
8. Finding, booking, and managing virtual speaking engagements (minimum 1/month).
9. Managing social media profiles and presence across platforms like Facebook, Twitter, Instagram, YouTube, LinkedIn, and others.
10. Creating and managing shareable content tailored for each network.
11. Monitoring and engaging in relevant social discussions about the company, competitors, and industry.
12. Running social promotions and campaigns, tracking their success with automation support.
13. Exploring new engagement strategies and social networks.
14. Growing our subscriber base with regular, relevant content tailored to audience needs.
15. Managing organic search engine performance and setting goals based on analytics.
16. Managing email campaigns, including design, calls-to-action, and content.
17. Supporting sales and customer service teams when needed.
18. Connecting with media outlets and journalists to promote company news and initiatives.

Qualifications include:

• 5+ years managing a marketing team of at least 3 members.
• Experience in marketing and content creation, with a background in booking and managing speaking engagements.
• Active social media presence with expertise in each platform’s best practices.
• Excellent communication, creativity, and data-driven decision-making skills.
• Exceptional writing and editing skills, capable of adapting tone and style for various content types in American English and idioms.
• Experience producing web content and channel-specific knowledge (Facebook, Instagram, Twitter, LinkedIn, YouTube, Buffer, Metricool).