Digital Marketing Manager

Mypathcompanies; Wisconsin; Hybrid; USD 80,000 - 95,000; Full time

Benefits offered by this job

Tuition Assistance program

Student Loan Paydown Program

Health, Dental, Vision Insurance

Short-term/long-term disability

Life insurance

Generous PTO package

401(k) Match

ESOP stock after 1 year

Pet Insurance

PayActive – wage access

Job summary

MyPath is seeking a Digital Marketing Manager to lead and optimize the organization's digital presence across multiple operating companies, based in Wisconsin and Indiana. The role oversees website strategy, SEO, local search visibility, online reputation, and analytics to strengthen brand awareness and recruitment.

You'll collaborate with Marketing & Communications, Human Resources, Admissions, Outreach, and leaders to connect prospective employees, families, referral partners, and communities

Qualifications

• Bachelor's degree in Marketing, Digital Marketing, Communications, Business, or related field.

Responsibilities

• Develop and execute integrated digital campaigns supporting recruitment, admissions, referrals, and community outreach.
• Create and manage email marketing campaigns, landing pages, and digital outreach materials.
• Coordinate digital advertising initiatives across search, display, social, and retargeting.
• Measure campaign performance and optimize strategies based on data and results.
• Support marketing automation and lead nurturing initiatives.
• Monitor and optimize Google Business Profiles across locations.
• Manage website content and landing pages for recruitment and outreach initiatives.
• Collaborate with cross-functional teams to align campaigns with strategic goals.

Skills

Digital marketing

SEO

Google Analytics

Content editing

Project management

Email campaigns

CRM/marketing automation

Paid digital advertising

Local SEO

Analytics reporting

Education

Bachelor's degree in Marketing or related field

Tools

WordPress

Google Analytics/Search Console

Google Business Profile

Job description

Majority Women Employee-Owned. Empowered by Everyone to Transform Lives. Overview MyPath is currently seeking a Digital Marketing Manager to join their team! The Digital Marketing Manager is responsible for leading and optimizing the organization's digital presence across multiple operating companies, based in both Wisconsin and Indiana. This role oversees the following: Website strategy and content Search engine optimization (SEO) Local search visibility Online reputation management Digital marketing campaigns Analytics to strengthen brand awareness, support recruitment, increase referral generation, and enhance the overall digital experience Working collaboratively with Marketing & Communications, Human Resources, Admissions, Outreach, and operating company leaders, the Digital Marketing Manager develops and executes digital strategies that connect prospective employees, families, referral partners, and communities with our MyPath services.

ESSENTIAL FUNCTIONS

Website Strategy & Management

• Serve as the primary administrator for multiple operating company websites.
• Develop and maintain website content that is accurate, engaging, and optimized for search.
• Create landing pages supporting recruitment, admissions, outreach, and marketing initiatives.
• Improve user experience, navigation, accessibility, and overall website performance.
• Partner with vendors and developers on website enhancements and new functionality.
• Monitor website analytics and recommend continuous improvements.

Digital Marketing & Campaign Management

• Develop and execute integrated digital campaigns supporting recruitment, admissions, referrals, and community outreach.
• Create and manage email marketing campaigns, landing pages, and digital outreach materials.
• Coordinate digital advertising initiatives, including search, display, social, and retargeting campaigns as appropriate.
• Measure campaign performance and optimize strategies based on data and results.
• Support marketing automation and lead nurturing initiatives.

Search & Local Presence

• Manage and optimize Google Business Profiles across multiple locations.
• Improve local search visibility through SEO best practices and directory management.
• Ensure consistent online listings, business information, and location content.
• Monitor search rankings and identify opportunities to improve digital discoverability.

Online Reputation & Brand Management

• Develop and implement strategies to strengthen the organization's online reputation.
• Monitor and manage reviews across Google, Indeed, Glassdoor, Facebook, and other platforms.
• Partner with Human Resources and operating company leadership to encourage positive employee and customer reviews.
• Coordinate appropriate responses to reviews while maintaining brand voice and organizational standards.
• Monitor online brand mentions and identify opportunities to enhance brand perception.

Digital Analytics & Reporting

• Monitor website, campaign, SEO, and digital marketing performance.
• Develop dashboards and reports that measure key performance indicators.
• Analyze user behavior and identify opportunities to improve engagement and conversion.
• Provide strategic recommendations based on analytics and emerging digital trends.

Collaboration

• Partner with Digital Content Creators to maximize the reach and effectiveness of visual content of operations.
• Work closely with the Social Media Coordinator to align MyPath digital campaigns and content distribution.
• Collaborate with operating company leaders to support local marketing initiatives.
• Coordinate with external vendors, agencies, and technology partners as needed.

KNOWLEDGE, SKILLS, AND ABILITIES

• Required Bachelor's degree in Marketing, Digital Marketing, Communications, Business, or related field.
• 5+ years of experience in digital marketing, website management, or digital strategy.
• Experience managing CMS platforms (WordPress preferred).
• Strong understanding of SEO, local SEO, GEO and website optimization.
• Experience with Google Analytics, Google Search Console, Google Business Profile, and similar reporting tools.
• Experience managing email marketing platforms and digital campaigns.
• Strong project management and organizational skills.
• Excellent written communication and content editing abilities.
• Ability to manage multiple priorities across several operating companies.
• Preferred Experience in healthcare, education, behavioral health, or human services.
• Experience with CRM or marketing automation platforms.
• Knowledge of ADA website accessibility standards.
• Experience managing paid digital advertising.

WAGE & BENEFITS

Salary Range: $80,000 - $95,000; final salary offer is based on level of education + years of experience

• Tuition Assistance program for professional development opportunities
• Student Loan Paydown Program
• Health, Dental, Vision Insurance
• Short-term/long-term disability
• Life insurance
• Generous PTO package
• 401(k) Match
• We are an Employee Owned Company! You will automatically acquire company stock after one year of employment.
• Pet Insurance
• PayActive – access your wages the very next day!

Schedule

Full-time, Monday-Friday, Hybrid position

Location

Option to be based in Indiana or Wisconsin

Additional Information

MyPath and its Operating Companies provide specialized services and dignified care for children, adolescents and adults with special needs. Our companies provide a spectrum of services and support which promote the ability of those we serve to live as independently as possible in the community. MyPath is composed of a beautifully diverse spectrum of employees with different characteristics, abilities, and life experiences. We believe that equitable, diverse, and inclusive practices in our workspaces are integral to the existence of MyPath. We value our diverse spectrum of Owners, the individuals we serve and the communities we encounter. Our success as an organization is directly proportional to our ability to create belonging and genuinely engage our Owners and potential Owners. We ask for demographic information so that we can be intentional in supporting our Owners best. Although not required, we would appreciate you sharing to help our commitment of cultivating a diverse, equitable, inclusive, and belonging MyPath. Our Culture At MyPath, we support an ownership culture throughout the organization. Our culture is based on our five beliefs and behaviors: Passion Accountability Teamwork Openness Continuous Learning and Innovation As an employee owner, you can expect transparency, respect and appreciation. You’ll impact the place you work and map a career within MyPath. With your passion and our breadth of services, your options are nearly limitless! MyPath is proudly Majority Women Employee-Owned, with women leading at every level from the frontline to the boardroom. Our strength comes from all of us. Every Owner, regardless of gender, plays a vital role in shaping our culture, driving our mission and building a workplace where opportunity and ownership are shared by all. MyPath is an Equal Opportunity Employer (EOE) committed to fostering a diverse, equitable, and inclusive workplace. We embrace the unique characteristics, abilities, and life experiences of our employees and believe that equitable and inclusive practices are essential to our success. We value the diversity of our Owners, the individuals we serve and the communities we engage with. If you find fulfillment in helping others and want opportunities to build a career, MyPath may be your path to a promising future. Explore 150 MyPath locations to find a place and career that fits you. At MyPath, our guiding principle is passion: a passion for the people we serve and for the work we do. MyPath provides specialized services and dignified care for children, adolescents and adults with disabilities, mental health issues, and other significant needs. Operating since 1984, MyPath includes eight companies that serve over 2,000 individuals from around the country, in more than 150 program locations throughout Wisconsin and Indiana, across 48 communities. Our array of services includes a spectrum of educational, therapeutic and community supports to allow those we serve to live full and productive lives in the community—to find their path. MyPath is proud to be a 100% employee owned company (ESOP). At MyPath our caregivers are also our owners!

Our Culture

At MyPath, we support an ownership culture throughout the organization. Our culture is based on our five beliefs and behaviors: Passion Accountability Teamwork Openness Continuous Learning and Innovation

As an employee owner, you can expect transparency, respect and appreciation. You’ll impact the place you work and map a career within MyPath. With your passion and our breadth of services, your options are nearly limitless!

MyPath is proudly Majority Women Employee-Owned, with women leading at every level from the frontline to the boardroom. Our strength comes from all of us. Every Owner, regardless of gender, plays a vital role in shaping our culture, driving our mission and building a workplace where opportunity and ownership are shared by all.

MyPath is an Equal Opportunity Employer (EOE) committed to fostering a diverse, equitable, and inclusive workplace. We embrace the unique characteristics, abilities, and life experiences of our employees and believe that equitable and inclusive practices are essential to our success. We value the diversity of our Owners, the individuals we serve and the communities we engage with.

If you find fulfillment in helping others and want opportunities to build a career, MyPath may be your path to a promising future. Explore 150 MyPath locations to find a place and career that fits you. At MyPath, our guiding principle is passion: a passion for the people we serve and for the work we do.

MyPath provides specialized services and dignified care for children, adolescents and adults with disabilities, mental health issues, and other significant needs. Operating since 1984, MyPath includes eight companies that serve over 2,000 individuals from around the country, in more than 150 program locations throughout Wisconsin and Indiana, across 48 communities. Our array of services includes a spectrum of educational, therapeutic and community supports to allow those we serve to live full and productive lives in the community—to find their path.

MyPath is proud to be a 100% employee owned company (ESOP). At MyPath our caregivers are also our owners!