Digital Marketing Manager

Filetwigbay; Wilmington (NC); On-site; USD 91,000 - 131,000; Full time

Benefits offered by this job

Growth plan

Mentor program

Life benefits

Job summary

The Parker Hannifin team in Wilmington, NC seeks a Digital Marketing Manager who drives lead generation with a hands-on, value-based selling approach. You will own stress-management marketing initiatives and collaborate with a tight-knit team to ship results.

Responsibilities include coaching reps, optimizing display advertising, and maintaining regulatory compliance in NC. Expect a growth plan, mentorship, and benefits tailored for life beyond Wilmington.

Qualifications

• Experience with display advertising and performance marketing.
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• Knowledge of NC sales marketing regulations.
• Experience using Salesforce for campaign management.
• Strong communication and data-driven decision making.
• Ability to optimize marketing funnels and drive value.

Responsibilities

• Coach junior reps through negotiations and campaigns.
• Dig into performance marketing funnels and fix the drop-off points.
• Qualify leads to ensure focus on real revenue opportunities.
• Guide team from discounting to value-based selling.
• Identify Wilmington accounts at risk of churn and win them back.
• Open doors in Wilmington, NC to expand market presence.

Skills

Communication

Display Advertising

Funnel Optimization

Regulatory Knowledge (NC)

Data-driven

Marketing Strategy

Negotiation

Self-Motivation

Tools

Salesforce

Keyword Research

Job description

Most marketers wait for leads; the Digital Marketing Manager we want at Parker Hannifin goes out and manufactures them. This collaborative role offers $91,000 - $131,000, full ownership of Stress Management projects, and the support of a team that ships together.

Key Responsibilities

• Coach junior reps through their first proudly-nerdy negotiation
• Dig into Performance Marketing funnels and fix the step where buyers vanish
• Qualify hard, so the manager team only chases real money
• Coach the Digital Marketing Manager team off discounting and onto value selling
• Spot which Wilmington accounts are about to churn and win them back
• Open doors in Wilmington, NC that a manager title alone can't

What You'll Bring

• The communication discipline to over-share early and trim later
• Proven Display Advertising results, ideally seasoned in Wilmington, NC
• Knowledge of NC-specific regulations relevant to sales marketing work
• Hands-on command of Salesforce, with Keyword Research as a close second
• The humility to revise strong opinions when the data argues back
• Self-Motivation fundamentals plus the Marketing Funnel polish clients notice

Our Wilmington, NC headquarters is home to a gently-demanding group of builders, designers, and problem-solvers at Parker Hannifin. Trust, transparency, and steady momentum are the three things we protect above all else.

You will see $91,000 - $131,000 on the offer, plus a growth plan, a mentor, and benefits tuned for life beyond the Wilmington office.

Our talent team is live and responsive, screening new resumes as they land.