Digital Marketing Manager

Pavago; United States; Remote; USD 80,000 - 100,000; Full time

Job summary

A dynamic marketing firm is seeking a Digital Marketing Manager (B2B) to lead their marketing initiatives. This crucial role involves developing strategies to drive growth and brand awareness, optimizing campaigns across multiple channels, and managing a high-performing team. The ideal candidate must possess strong leadership skills, a deep understanding of B2B marketing trends, and a proven ability to achieve measurable results. This position is full-time and remote, catering to growth-minded marketing professionals ready to make an impact.

Qualifications

• Experience in B2B marketing roles with a strategic mindset.
• Proven track record of executing and measuring marketing initiatives.
• Ability to lead multi-channel marketing efforts.

Responsibilities

• Develop and execute B2B marketing strategies.
• Lead multi-channel campaigns to drive growth.
• Track and analyze marketing performance metrics.

Skills

B2B marketing leadership

Growth strategies

Analytics tools

Leadership skills

Communication skills

Creative strategy execution

Tools

Google Ads

HubSpot

Meta

LinkedIn

Job description

Overview

Job Title: Digital Marketing Manager
Position Type: Full-Time, Remote
Time Zone: EST

About the Role

We are seeking a highly strategic and execution-focused Digital Marketing Manager (B2B) to lead and scale our marketing function. This role is ideal for a growth-minded marketing leader who can blend creativity with data-driven strategies to drive pipeline growth and elevate our brand presence. The ideal candidate is an all-rounder who thrives in fast-paced environments, understands the latest B2B marketing trends, and can oversee multi-channel initiatives across paid, organic, outbound, and brand marketing.

Key Responsibilities

• Develop and execute a holistic B2B marketing strategy that drives both growth and brand awareness.
• Own the marketing funnel end-to-end — from inbound and demand generation to lead nurturing and brand positioning.
• Lead and optimize multi-channel campaigns across paid media, inbound and outbound marketing, SEO, social media, email marketing, content, and strategic partnerships.
• Stay ahead of industry trends and continuously experiment with innovative approaches to attract, engage, and convert high-quality leads.
• Partner closely with leadership and sales teams to ensure alignment between marketing efforts and revenue goals.
• Build, manage, and mentor a high-performing marketing team (in-house or through external resources as needed).
• Track, analyze, and report on marketing performance metrics, ensuring measurable ROI across all initiatives.

Requirements

• Proven experience in B2B marketing leadership, ideally as Head of Marketing, Growth Lead, or similar senior role.
• Strong track record of driving measurable growth through ads, outbound campaigns, organic strategies, and brand marketing.
• Deep understanding of modern B2B marketing trends, tools, and strategies (e.g., LinkedIn, Meta, Google Ads, HubSpot, outreach platforms, analytics tools).
• A creative strategist with the ability to execute hands-on when required.
• Strong analytical mindset with the ability to translate data into actionable insights.
• Exceptional leadership, communication, and cross-functional collaboration skills.

What We’re Looking For

We’re not just looking for a marketer—we want a marketing mastermind. Someone who can see the big picture, set bold strategies, and then roll up their sleeves to make them happen.

Interview Process

Our hiring process is designed to be transparent and efficient:

1. Application Review – We’ll review your application and assess your experience against the role requirements.
2. Initial Interview – A conversation focused on your background, marketing expertise, and alignment with our goals.
3. Technical Interview - Our marketing lead will meet you and see if you have the skills we need for the role.
4. Final Interview – A deep dive with the client's team to ensure cultural and strategic fit.

Apply Now!

If you’re a marketing leader ready to take ownership of growth and brand in a fast-moving B2B environment, we’d love to hear from you.

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