Digital Marketing Manager

Shared Apartment Services; St. Louis (MO); On-site; USD 86,000 - 105,000; Full time

Job summary

Mac Properties is seeking a Digital Marketing Manager to own the digital presence for Mac Properties and Fernwood Property Management across about 12,800 apartments. You will drive website performance, paid media, lead nurturing campaigns, and digital content production, partnering with vendors on execution.

A successful candidate will own SEO, GA4 analytics, CRO, and local search efforts to maximize leasing outcomes and brand visibility across communities.

Qualifications

• 3+ years in digital marketing; multifamily/real estate preferred.
• Bachelor's degree in Marketing, Communications, or related field preferred.
• HubSpot experience required; Yardi RentCafe experience valued.
• Hands-on SEO, GA4, Google Ads, and paid social experience.
• Knowledge of website administration and content management systems; familiarity with Google Business Profile and SOCi.
• Strong analytics to translate data into actionable marketing recommendations.

Responsibilities

• Build and maintain property websites, landing pages, and blogs with our vendor.
• Monitor GA4 analytics and CRO across websites, landing pages, and paid campaigns.
• Manage Google Business Profiles listings for local search presence.
• Own SEO strategy, including AEO practices for organic/AI-driven search.
• Plan, execute, and optimize paid social and Google Ads campaigns.
• Design and manage prospect nurturing campaigns via SMS and email in HubSpot.
• Provide regular performance reporting to the CMO and leadership.
• Oversee digital content management: photography, video, and virtual tours.
• Create digital and print marketing content for leasing campaigns and brand initiatives.

Skills

GA4

SEO

Paid social

Google Ads

HubSpot

Content management

Education

Bachelor's degree in Marketing/Communications

Tools

GoDaddy

SOCi

Yardi RentCafe

Job description

Mac Properties is a dynamic and growing private residential real estate company with operations in the metropolitan areas of Chicago, St. Louis and Kansas City.

The Digital Marketing Manager owns the digital presence and performance of Mac Properties and Fernwood Property Management across a portfolio of approximately 12,800 apartments. This position is responsible for property website performance, paid media, prospect nurturing campaigns, and digital content production, partnering closely with web and digital vendors on more technical execution. A successful Digital Marketing Manager will ensure strong lead generation and conversion through proven digital marketing strategy and execution.

The starting salary is $95,000/annually plus bonus potential.

Essential Responsibilities:

• Build and maintain property websites, landing pages, and blog content in partnership with our digital vendor, and administer GoDaddy-hosted sites including domain and hosting.
• Monitor GA4 website analytics and drive conversion rate optimization (CRO) across websites, landing pages, and paid campaigns.
• Manage and optimize Google Business Profiles listings across the portfolio to ensure local search presence for every community.
• Own SEO strategy, technical and non-technical, and grow answer engine optimization (AEO) practices so communities surface accurately in organic and AI-driven search.
• Plan, execute, and optimize paid social media campaigns and Google Ads to support portfolio-wide and community-level leasing goals.
• Design and manage prospect nurturing campaigns via SMS and email in HubSpot.
• Provide regular performance reporting on SEO, paid media, email/SMS, and website analytics to the CMO and marketing leadership.
• Oversee digital content management. Coordinate photography, video, and virtual tour production across the portfolio.
• Create digital and print marketing content in support of leasing campaigns, resident communications, and brand initiatives.

Qualifications:

• Three (3) plus years of professional digital marketing experience, multifamily or real estate experience strongly preferred.
• Bachelor's Degree in Marketing, Communications, or a related field preferred.
• HubSpot experience required. Yardi RentCafe experience highly valued.
• Proven, hands-on experience with technical and non-technical SEO, GA4, Google Ads, and paid social platforms.
• Working knowledge of website administration and content management systems, and experience with local listing and reputation platforms such as Google Business Profile and SOCi.
• Strong analytical skills with the ability to translate website and campaign data into actionable marketing recommendations.

Please be advised that ALL new hires will be required to successfully complete acriminal background investigationand a medical examination, which includes a drug screening, prior to employment. The receipt of satisfactory responses to reference requests, and the provision of satisfactory proof of an applicant's identity andlegal authority to work in the United States are also required.