Digital Marketing Manager

SilMan Industries; Seattle (WA); Hybrid; USD 90,000 - 115,000; Full time

Job summary

SilMan Industries is seeking a Digital Marketing Manager, Program Execution to drive digital marketing innovation and support marketing team operations. The role collaborates with internal teams and partners to elevate marketing impact, including CRM/list management, website administration, product marketing, and event coordination.

The role offers growth opportunities as the marketing team expands, with a strong culture of teamwork and ownership, and travel as needed for events and trade shows.

Responsibilities

• Lead and coordinate the implementation of digital marketing programs with external resources.
• Support development and execution of digital marketing strategies including market research, SEO, campaigns, and lead generation.
• Manage third-party vendor relationships and oversee website optimization with in-house or external partners.
• Coordinate events, partner communications, and content creation to drive brand awareness and pipeline.

Skills

Digital marketing

SEO/SEM

CRM & Salesforce

WordPress

Content marketing

Design tools

Tools

Google Marketing Platform

HubSpot

ZoomInfo

Salesforce

Job description

Digital Marketing Manager, Program Execution

The Digital Marketing Manager is a hands-on execution role that drives digital marketing innovation and supports marketing team operations. Reporting directly to the Marketing Director and working closely with internal teams and 3rd party partners, the Digital Marketing Manager will elevate and deepen our marketing impact. Day-to-day responsibilities include Digital Marketing (Ad Program Execution, CRM/List Management), Website Administration, Product Marketing (Automated Parking Division), and Event Coordination.

This role presents a unique opportunity for career growth and advancement. SilMan has a strong team in place and is positioned for continued sustainable growth in multiple industries and sectors.

We are looking for a teammate who brings marketing expertise and exemplifies SilMan’s core values: teamwork, empathy, initiative, ownership, and leadership. As the marketing team expands, the Digital Marketing Manager will have the opportunity to take increasing ownership of their role, contribute to strategic direction, and ultimately grow into a broader leadership position.

Service Area and Residence

The Digital Marketing Manager role is remote/hybrid/in-office, based in Seattle, and requires candidates to live within a commutable distance for in-office collaboration at the SilMan Industries Seattle office.

Travel

Occasional travel will be required for events and trade shows. Anticipated travel is not expected to exceed 10 to 15 days annually.

More Than a Job

SilMan is a thriving community of industrial professionals based on the company’s commitment to teamwork, collaboration, and empathy. This fully integrated culture has created a new kind of industrial service company, and our loyal clients continue to come back for more.

SilMan in the Marketplace: Depth and Breadth of Performance

SilMan Industries is a leading system integration company and is a licensed general contractor in 40+ states.

Here is a brief portfolio of SilMan’s work with leading distribution, manufacturing, and municipal clients, created by our in-house content team:

Air Knife Parcel Ejection (scroll for video); Automated Parcel Sorting; Street-Level Subway Access Canopies for BART; Multi-Site Improvements for Ontrac; Pack-Out System for Thredup; Automotive Plant Decommissioning and Dismantling and Semi-Automated Parking Systems.

What Does the Digital Marketing Manager Do?

The Digital Marketing Manager will deploy broad skills and experience daily:

Digital Marketing

• Lead and coordinate the implementation of digital marketing programs in partnership with external marketing resources, with the opportunity to build and establish SilMan's in-house digital marketing capabilities.
• Support the development and execution of digital marketing strategies including market research, keyword management, SEO/AEO, digital campaigns, and lead-generation initiatives.
• Manage third-party vendor relationships
• SEO/AEO: Collaborate and execute keyword strategies
• Digital Ads: Collaborate and execute brand awareness and targeted ad strategies
• Graphic Designer
• Sales Support, including CRM/List Development utilizing Salesforce, ZoomInfo, HubSpot, Constance Contact, Co-Star, and other business intelligence platforms
• Develop a regular reporting regimen
• Utilize Google Marketing Platform to guide decision-making and communicate with internal and external stakeholders.

Website Optimization

• Collaborate with the Marketing Director and 3rd-party partners to redesign and redevelop the corporate website; ensure brand standards and marketing objectives; develop and deploy a pillar strategy; improve user experience; and optimize for search and lead generation. Hands-on WordPress experience is required, including the ability to manage and develop website content and functionality
• Manage content and styling of company websites
• Manage page inventory and keyword deployment; coordinate with partners
• Content entry and ongoing page refresh
• Ensure brand consistency
• Understand and deploy Style Guide prescriptions; develop improvements with the Marketing Director and partners
• Emerging Channels Development – Automated Parking
• Manage Specifications library and collateral materials in collaboration with Sales and Engineering teams
• Manage and support Continuing Education platform and Lunch & Learn events
• Develop knowledge of and relationships with industry groups and publications
• Industry and Events
• Support Marketing Director in trade show and event management
• Interface with industry groups in multiple sectors
• Co-Manage collateral items for team members, job sites, and events
• Procurement: US-made collateral items for promotional and team usage
• Apparel, signage, promotional materials
• Develop and manage partner and vendor relationships; seek and qualify new partners
• Monitor inventories in collaboration with team members

What Makes You a Great Fit

• Highly organized with strong project management skills and ability to manage multiple priorities simultaneously
• Collaborative team player who works well across departments
• Self-starter who takes initiative and brings ideas forward with meticulous attention to detail and commitment to accuracy and quality
• Strong knowledge and experience with the entire Google Marketing Platform (Analytics, Ads, Search Console); Certification is a plus
• Website Optimization – Solid understanding of SEO/AEO and Pillar strategies
• Strong WordPress proficiency, or similar content management systems, is a must
• Experience with marketing automation platforms (HubSpot, ZoomInfo; experience strongly preferred)
• Salesforce administration assistance experience
• Copywriting skills: Strong writing and editing abilities, and tools such as Grammarly
• Photoshop and Adobe Premiere editing
• Industry and events coordination
• Experience with LinkedIn page management and ads marketing, preferred

What We Look for In Candidates

• Strong interpersonal skills and the ability to quickly build rapport
• Customer-centric approach with a history of building long-term relationships
• Human awareness, empathy, and commitment to collective success
• Impeccable follow-up and follow-through
• Technical capacity
• Strong organizational skills

But Most Importantly

• Exercise independent initiative and drive to ensure that any requested support activities have been completed, both internally and externally
• Communicate, Communicate, Communicate
• Lead by example

Compensation

SilMan’s compensation packages are carefully customized based on the candidate’s experience, geographic location, and current market considerations. We research and benchmark our competitive base salary ranges against peer companies at a similar growth stage. The base salary offer will depend on factors such as experience and other job-related skills.

The compensation package includes:

• Competitive Base Salary - $90,000 to $115,000
• Comprehensive Healthcare Coverage: 100% covered medical, dental, and vision insurance plans for employees
• Additional Fully Covered Insurance Benefits: Life Insurance, Short-Term Disability, and Long-Term Disability, all 100% employer-paid
• Lifestyle Spending Account (LSA): SilMan contributes $1,200 per year towards you and your eligible dependents to improve your overall well-being or lifestyle in physical, financial, or emotional wellness.
• Company-sponsored 401(k): SilMan contributes 3% to a 401k plan, regardless of whether the employee contributes.
• Profit Sharing Plan: Discretionary, based on overall company performance
• Paid Sick Leave and Vacation Pay
• Career advancement opportunity! SilMan invests in a training platform available to all team members who wish to advance their careers or develop personal capabilities. From technical skills to soft skills and certifications, there are no boundaries to “what’s next” for SilMan Team members!