Digital Marketing Manager

Air Apps; San Francisco (CA); Remote; USD 80,000 - 120,000; Full time

Job summary

Air Apps est à la recherche d'un Digital Marketing Manager pour planifier et optimiser les campagnes marketing en ligne. Ce poste implique une forte composante analytique et créative pour maximiser le retour sur investissement des campagnes. Rejoignez une entreprise engagée dans l'innovation et la diversité, offrant un environnement de travail flexible et des opportunités de carrière stimulantes.

Benefits

Remote-first approach

Apple hardware ecosystem for work

Annual Bonus

Medical Insurance

Disability insurance

401k with company contribution

Air Stipend for home office and wellness

Opportunity to attend Air Conference 2025

Qualifications

• Expérience d'environ 4+ ans en marketing digital ou marketing de performance.
• Compétences avérées en optimisation de campagnes publicitaires.
• Capacité à travailler dans un environnement dynamique et axé sur les données.

Responsibilities

• Développer et exécuter des campagnes de marketing digital multi-canaux.
• Optimiser les canaux d'acquisition payants pour la croissance.
• Analyser les performances des campagnes et ajuster les dépenses publicitaires.

Skills

Data-driven mindset

Performance marketing

Copywriting

Education

Bachelor's degree in Marketing or related field

Tools

Google Ads

Facebook/Meta Ads

LinkedIn Ads

Google Analytics

Email marketing tools (e.g., Mailchimp, HubSpot)

Job description

At Air Apps, we believe in thinking bigger—and moving faster. We’re a family-founded company on a mission to create the world’s first AI-powered Personal & Entrepreneurial Resource Planner (PRP), and we need your passion and ambition to help us change how people plan, work, and live. Born in Lisbon, Portugal in 2018—and now with offices in both Lisbon and San Francisco—we’ve remained self-funded while reaching over 100 million downloads worldwide.

Our long-term focus drives us to challenge the status quo every day, pushing the boundaries of AI-driven solutions that truly make a difference. Here, you’ll be a creative force, shaping products that empower people across the globe.

Join us on this journey to redefine resource management—and change lives along the way.

The Role

As a Digital Marketing Manager at Air Apps, you will be responsible for planning, executing, and optimizing online marketing campaigns across multiple channels. You will oversee SEO, SEM, paid advertising, and digital content strategies to drive traffic, engagement, and conversions.

This role requires a data-driven mindset, expertise in performance marketing, and the ability to create compelling digital campaigns that maximize ROI.

Responsibilities

Develop and execute multi-channel digital marketing campaigns, including SEO, SEM, PPC, display ads, and paid social media.

Optimize Google Ads, Meta Ads, and other paid acquisition channels to drive growth.

Conduct keyword research, on-page optimization, and link-building strategies to improve organic search rankings.

Analyze campaign performance metrics, A/B test ad creatives, and optimize ad spend for maximum efficiency.

Collaborate with content and design teams to create engaging ad copy, landing pages, and marketing assets.

Track key performance indicators (KPIs), generate reports, and provide insights to improve marketing strategies.

Manage email marketing campaigns and customer acquisition funnels.

Stay updated on industry trends, algorithm updates, and new digital marketing technologies.

Develop retargeting and customer segmentation strategies to improve user retention and lifetime value.

Requirements

Around 4+ years of experience in digital marketing, performance marketing, or growth marketing.

Strong expertise in Google Ads, Facebook/Meta Ads, LinkedIn Ads, and other paid media platforms.

Experience with SEO tools (Google Search Console, Ahrefs, SEMrush, Moz) and keyword research strategies.

Hands-on experience with Google Analytics, GA4, UTM tracking, and conversion rate optimization (CRO).

Knowledge of A/B testing, landing page optimization, and marketing automation tools.

Ability to analyze campaign data and optimize ad spend for ROAS and CAC.

Experience with email marketing and CRM tools (e.g., Mailchimp, HubSpot, Klaviyo) is a plus.

Strong copywriting skills for ad creatives, landing pages, and social media campaigns.

Ability to work in a fast-paced, data-driven environment with cross-functional teams.

What benefits are we offering?

Remote-first approach with flexible working hours.

Apple hardware ecosystem for work.

Annual Bonus.

Medical Insurance (including vision & dental).

Disability insurance - short and long-term.

401k up to 4% contribution.

Air Stipend of $3,120/year, paid over 12 monthly installments (for home office, learning, wellness, etc.).

Air Conference 2025 in Las Vegas – an opportunity to meet the team, collaborate, and grow together.

Diversity & Inclusion

At Air Apps, we are committed to fostering a diverse, inclusive, and equitable workplace. We enthusiastically welcome applicants from all backgrounds, experiences, and perspectives. We celebrate diversity in all its forms and believe that varied voices and experiences make us stronger.

Application Disclaimer

At Air Apps, we value transparency and integrity in our hiring process. Applicants must submit their own work without any AI-generated assistance. Any use of AI in application materials, assessments, or interviews will result in disqualification.