Digital Marketing Manager

Air Apps; San Francisco (CA); On-site; USD 90,000 - 150,000; Full time

Benefits offered by this job

Apple hardware

Annual bonus

Medical insurance

Disability insurance

401k

Air Conference

Transportation budget

Free meals

Gym membership

Job summary

Air Apps in San Francisco is seeking an experienced Digital Marketing Manager to plan, execute, and optimize online campaigns across SEO, SEM, paid ads, and email marketing. You will drive traffic, engagement, and conversions with a data-driven mindset and focus on ROI.

You will collaborate with content and design teams to create compelling ads and landing pages, analyze performance metrics, perform A/B tests, and continually refine budgets and targeting to maximize ROAS and reduce CAC.

Qualifications

• 4+ years in digital or growth marketing.
• Experience with multi-channel campaigns (SEO/SEM, paid social).
• Proven ability to optimize for ROAS and CAC.
• Strong copywriting for ads and landing pages.

Responsibilities

• Plan, execute, and optimize multi-channel campaigns.
• Manage SEO/SEM, PPC, and paid social strategies.
• Analyze KPIs and report insights to improve ROI.
• Collaborate with content/design teams for assets.
• Lead email marketing campaigns and CRM initiatives.

Skills

Data-driven mindset

Performance marketing

Growth marketing

Copywriting

Cross-functional collaboration

Analytics interpretation

Tools

Google Ads

Meta Ads (Facebook)

LinkedIn Ads

Google Analytics

GA4

Marketing automation tools

HubSpot

Job description

About Air Apps

At Air Apps, we believe in thinking bigger—and moving faster. We’re a family-founded company on a mission to create the world’s first AI-powered Personal & Entrepreneurial Resource Planner (PRP), and we need your passion and ambition to help us change how people plan, work, and live. Born in Lisbon, Portugal in 2018—and now with offices in both Lisbon and San Francisco,we’ve remained self-funded while reaching over 100 million downloads worldwide.
Our long-term focus drives us to challenge the status quo every day, pushing the boundaries of AI-driven solutions that truly make a difference. Here, you’ll be a creative force, shaping products that empower people across the globe.
Join us on this journey to redefine resource management—and change lives along the way.

The Role

As a Digital Marketing Manager at Air Apps, you will be responsible for planning, executing, and optimizing online marketing campaigns across multiple channels. You will oversee SEO, SEM, paid advertising, and digital content strategies to drive traffic, engagement, and conversions.
This role requires a data-driven mindset, expertise in performance marketing, and the ability to create compelling digital campaigns that maximize ROI.

Responsibilities

• Develop and execute multi-channel digital marketing campaigns, including SEO, SEM, PPC, display ads, and paid social media.
• Optimize Google Ads, Meta Ads, and other paid acquisition channels to drive growth.
• Conduct keyword research, on-page optimization, and link-building strategies to improve organic search rankings.
• Analyze campaign performance metrics, A/B test ad creatives, and optimize ad spend for maximum efficiency.
• Collaborate with content and design teams to create engaging ad copy, landing pages, and marketing assets.
• Track key performance indicators (KPIs), generate reports, and provide insights to improve marketing strategies.
• Manage email marketing campaigns and customer acquisition funnels.
• Stay updated on industry trends, algorithm updates, and new digital marketing technologies.
• Develop retargeting and customer segmentation strategies to improve user retention and lifetime value.
  

Requirements

• Around 4+ years of experience in digital marketing, performance marketing, or growth marketing.
• Strong expertise in Google Ads, Facebook/Meta Ads, LinkedIn Ads, and other paid media platforms.
• Experience with SEO tools (Google Search Console, Ahrefs, SEMrush, Moz) and keyword research strategies.
• Hands-on experience with Google Analytics, GA4, UTM tracking, and conversion rate optimization (CRO).
• Knowledge of A/B testing, landing page optimization, and marketing automation tools.
• Ability to analyze campaign data and optimize ad spend for ROAS and CAC.
• Experience with email marketing and CRM tools (e.g., Mailchimp, HubSpot, Klaviyo) is a plus.
• Strong copywriting skills for ad creatives, landing pages, and social media campaigns.
• Ability to work in a fast-paced, data-driven environment with cross-functional teams.
  

What benefits are we offering?

• Apple hardware ecosystem for work.
• Annual Bonus.
• Medical Insurance (including vision & dental).
• Disability insurance - short and long-term.
• 401k up to 4% contribution.
• Air Conference – an opportunity to meet the team, collaborate, and grow together.
• Transportation budget
• Free meals at the hub
• Gym membership
  

Diversity & Inclusion

At Air Apps, we are committed to fostering a diverse, inclusive, and equitable workplace. We enthusiastically welcome applicants from all backgrounds, experiences, and perspectives. We celebrate diversity in all its forms and believe that varied voices and experiences make us stronger.

Application Disclaimer

At Air Apps, we value transparency and integrity in our hiring process. Applicants must submit their own work without any AI-generated assistance. Any use of AI in application materials, assessments, or interviews will result in disqualification.