Digital Marketing Manager

Outsiders Fund; Northern (KY); Hybrid; USD 70,000 - 110,000; Full time

Benefits offered by this job

Comprehensive health coverage

Generous PTO

401(k) plan

Professional development

Dynamic, creative environment

Job summary

Slide is seeking a Digital Marketing Manager to own the strategy, build, and daily execution of its digital marketing engine. This role drives top-of-funnel demand, amplifies event peaks, and moves prospects from first touch to booked demos across email, social, web, and paid.

The position shapes our early digital vision in a fast-paced, ownership-driven culture. You will collaborate across Events & Community, Product, RevOps, Sales and agencies to optimize campaigns, reporting, and site content

Qualifications

• 5+ years of professional digital marketing experience (SaaS, MSP experience preferred).
• Proven track record in B2B environments.
• Hands-on experience with HubSpot Marketing Hub.
• Proven ability to independently build and launch multi-channel campaigns.
• Experience using data, funnel metrics, and database hygiene to drive insights.
• Experience updating website landing pages and conversion paths using a CMS; SEO/AEO experience a plus.
• Strong copywriting skills for clear, direct marketing content.
• Experience using AI tools as a force multiplier.
• Self-motivated with a high bias for action in a fast-paced environment.
• Experience in cybersecurity space is a plus.

Responsibilities

• Lifecycle & CRM Journeys: Own the prospect journeys that move leads from first touch to booked demo.
• Campaign Execution: Run multi-channel campaigns across email, landing pages, and social for product launches, events, and competitive pushes.
• Marketing Operations & Reporting: Keep the database clean, manage workflows and build the reports leadership uses to track lead source, funnel performance, and cost-per-demo.
• Campaign Landing Pages: Build and launch campaign pages, and optimize conversion paths alongside our development partners.
• Website Management: Own ongoing site updates in the CMS, from case studies and success stories to on-page SEO and metadata, bring in our development partners for the work that genuinely needs them.
• Event & Webinar Promotion: Own promotion, registration, and follow-up for event pushes.
• Social Publishing: Manage the organic LinkedIn calendar and amplify what performs.

Skills

Digital marketing

B2B marketing

Campaign management

Data analytics

Copywriting

AI tools

Self-motivation

Cybersecurity

Tools

HubSpot Marketing Hub

CMS

SEO

Job description

About Slide

Slide is a modern, security-first Business Continuity & Disaster Recovery (BCDR) company built exclusively for Managed Service Providers. Founded by Austin McChord (Datto Founder & former CEO) and Michael Fass (former Datto General Counsel & Chief People Officer), Slide is led by a team of industry veterans with deep expertise in backup, disaster recovery, and cybersecurity. Built from scratch, from a clean-room code base, free from legacy technical debt, to deliver the MSP-centric backup and recovery platform of the future. By focusing on security, performance, and simplicity, Slide provides a powerful, cost-effective, and easy-to-use solution that ensures MSPs can protect their clients' data without the constraints of outdated technology and restrictive pricing models.

About the Job

The Digital Marketing Manager owns the strategy, build, and daily execution of Slide's digital marketing engine. This role drives top-of-funnel demand, amplifies our event peaks, holds momentum between tradeshows, and moves prospects from first touch to booked demo across email, social, web, and paid. Slide's digital foundation is early, so this is an opportunity to shape our digital vision. This role works cross-functionally with Events & Community, Product, RevOps, Sales and agency partners. The ideal candidate is data-driven, moves easily between strategy and execution, and thrives in a fast-paced environment where leaders act as owners.

Responsibilities

• Lifecycle & CRM Journeys: Own the prospect journeys that move leads from first touch to booked demo.
• Campaign Execution: Run multi-channel campaigns across email, landing pages, and social for product launches, events, and competitive pushes.
• Marketing Operations & Reporting: Keep the database clean, manage workflows and build the reports leadership uses to track lead source, funnel performance, and cost-per-demo.
• Campaign Landing Pages: Build and launch campaign pages, and optimize conversion paths alongside our development partners.
• Website Management: Own ongoing site updates in the CMS, from case studies and success stories to on-page SEO and metadata, bring in our development partners for the work that genuinely needs them.
• Event & Webinar Promotion: Own promotion, registration, and follow-up for event pushes.
• Social Publishing: Manage the organic LinkedIn calendar and amplify what performs.

Qualifications

• 5+ years of professional digital marketing experience (SaaS, Channel, or MSP experience preferred).
• Proven track record in B2B environments.
• Hands-on experience with HubSpot Marketing Hub strongly preferred.
• Proven track record of independently building and launching multi-channel campaigns from start to finish.
• Experience using data, funnel metrics, and database hygiene to drive business insights.
• Experience updating website landing pages and conversion paths using a CMS. SEO and AEO experience is a plus.
• Strong copywriting skills with the ability to write clear, direct marketing content.
• Uses modern AI tools daily as a force multiplier, with a clear sense of where they add leverage and where they do not.
• Self-motivated with a high bias for action and comfort building in a fast-paced environment.
• Experience in the cybersecurity space is a plus.

Benefits

• Comprehensive health, dental, and vision coverage
• Paid Time Off: Generous paid time off and holiday schedule
• Retirement Plan: 401(k)
• Professional Development: Opportunities for training and professional growth
• The opportunity to do your life's work in a dynamic and creative environment with likeminded individuals