Digital Marketing Manager

Combat Corner Professional; Milwaukee (WI); On-site; USD 70,000 - 110,000; Full time

Job summary

Combat Corner, Milwaukee-based, is seeking a data‑driven full‑stack marketer to own the e‑commerce funnel—from first click to final conversion—in an in‑office role.

You will manage PPC, SEO, email/SMS, analytics, and front‑end optimizations, collaborating with developers to scale growth for B2C and B2B channels. A hands‑on marketer with Shopify, GA, and content strategy will thrive.

Qualifications

• 3–5+ years of hands‑on digital marketing management in a fast‑paced ecommerce environment (B2C & B2B).
• Proven track record driving growth and ROAS in multi-channel campaigns.
• Comfort with data‑driven decision making, optimization, and experimentation.
• Hands‑on Shopify, HTML/CSS, and Shopify Liquid skills for front‑end changes.

Responsibilities

• Build, manage, and scale PPC campaigns across Google Ads and Meta Ads.
• Own technical and content SEO for our Shopify store to boost organic visibility and conversions.
• Own Email & SMS marketing via Klaviyo and related automation strategies to lift LTV.
• Be the source of truth for marketing data with GA, SEMRush, and dashboards, delivering actionable insights.
• Own website UX and front‑end improvements using HTML/CSS/Shopify Liquid.
• Coordinate with contract developers for larger projects, managing scope and timelines.

Skills

PPC & Paid Media

SEO & Content Strategy

Email & SMS Marketing

Analytics & Reporting

Frontend Web Skills

Technical Project Management

Shopify & Ecommerce

Google Analytics

Tools

Shopify

Google Analytics

Google Ads

Meta Business Suite

SEMrush/Ahrefs/MOZ

Job description

This is an in-office position. This is not a remote position.

About Combat Corner

We’re not just making gear — we’re building the tools fighters trust when it matters most. Since 2007, Combat Corner has been in the trenches of MMA, Muay Thai, Boxing, and BJJ. Our gear is tested in real fights, real training, and real sweat. We are a high-growth company looking for a technical, data-driven marketer who can manage the engine of our digital growth.

Your Mission

You will be the architect and operator of our e-commerce sales funnel. Your mission is to own the entire customer journey from a technical and analytical perspective—from first click to final conversion. You will manage the systems, platforms, and campaigns that find new customers (B2C & B2B) and keep them coming back. This is a role for a "full-stack" marketer who is obsessed with data, optimization, and results.

What You’ll Do (The Game Plan)

• PPC & Paid Media Management: Build, manage, and scale all PPC campaigns from the ground up. This includes Google Ads (Search, Shopping, YouTube) and Meta Ads (Facebook/IG). You will be responsible for budget allocation, ROAS, and finding new paid channels.
• SEO & Website Ownership: Own the technical and content SEO strategy for our Shopify store. You will be responsible for increasing organic visibility, domain authority, and conversion rates. This includes keyword research, on-page optimization (Yoast/alternatives), site structure, and link-building.
• Email & SMS Marketing: Master our customer retention channels. You will own Klaviyo, developing and executing all email/SMS automations, promotional campaigns, and list segmentation strategies to increase customer LTV.
• Analytics & Reporting: Be the source of truth for all marketing data. You will live in Google Analytics, SEMRush (or similar), and platform dashboards, delivering clear, actionable reports on what’s working, what isn’t, and where the next opportunity lies.
• Website UX & Front-End Development: Own the website’s user experience (UX) and front-end. Identify friction points and possess the hands‑on skills to execute many site improvements and optimizations yourself.
• Technical Project Management: You will partner directly with contract developers for larger-scale projects that are outside your immediate skill set. You will be responsible for scoping these projects, managing timelines, and ensuring quality control.

What You Bring (Your Skill Set)

• Experience: 3-5+ years of hands‑on digital marketing management, with a proven track record in a fast‑paced e-commerce (B2C & B2B) environment.
• Your Tech Stack (Non-Negotiable):
• E-commerce: Shopify
• Analytics: Google Analytics, Search Console
• SEO/PPC: MOZ, SEMRush (or Ahrefs), Google Ads, Meta Business Suite
• PPC Expert: You are a data‑driven expert at managing six‑figure‑plus annual ad budgets and can build a campaign, write the ad copy, and optimize for ROAS yourself.
• SEO Strategist: You don't just write blog posts; you understand site architecture, technical SEO, and how to build a content strategy that ranks.
• Hands‑on Shopify & Web Skills: This isn't just a management role. You must have a growing knowledge and ability to execute front‑end changes yourself using HTML, CSS, and Shopify Liquid. You know how to troubleshoot, make theme adjustments, and implement new features, while also knowing when to scope a project for an external developer.
• Collaborative Spirit: You are the analytical "yin" to the creative "yang." You know how to take a big brand idea from the Director of Brand & Creative and translate it into a high‑performing, multi‑channel campaign.