Digital Marketing Manager

Highgate Hotels L.P.; Irving (TX); On-site; USD 70,000 - 110,000; Full time

Job summary

Highgate Hotels is seeking a Digital Marketing Manager to lead and optimize digital campaigns across web, social, email, and paid media. You will drive strategy, measure ROI, and mentor marketing staff to improve performance.

The role requires strong analytics, PPC expertise, and the ability to coordinate with hotel teams to enhance online presence and guest acquisition. Irving-based, on-site position.

Qualifications

• Proven working experience in digital marketing.
• Demonstrable experience leading SEO/SEM, marketing databases, email, social media, and/or display advertising campaigns.
• Experience in optimizing landing pages and user funnels.
• Experience with A/B and multivariate experiments.
• Solid knowledge of website and marketing analytics tools.
• Experience in setting up and optimizing PPC campaigns.
• Creative with ability to identify target audiences and design campaigns.
• Creating and maintaining client relationships.

Responsibilities

• Develops digital marketing strategy by studying economic indicators, market conditions, and competition.
• Plans and executes web, SEO/SEM, email, social media, and display campaigns.
• Designs and maintains social media presence.
• Measures ROI and KPIs to assess campaign performance.
• Identifies trends and optimizes spend based on insights.
• Plans experiments and conversion tests.
• Collaborates with teams to create landing pages and improve UX.
• Analyses end-to-end customer experience across channels.

Skills

Digital marketing

SEO/SEM

Marketing analytics

A/B testing

PPC campaigns

Landing pages

Client relationships

Team coaching

Tools

Google Analytics

NetInsight

Omniture

WebTrends

SEMRush

Job description

Compensation Type

Yearly

Highgate Hotels

Highgate is a leading real estate investment and hospitality management company with over $15 billion of assets under management and a global portfolio of more than 400 hotels spanning North America, Europe, the Caribbean, and Latin America. With a 30-year track record as an innovator in the hospitality industry, this forward-thinking company provides expert guidance through all stages of the property cycle, from planning and development through recapitalization or disposition. Highgate continues to demonstrate success in developing a diverse portfolio of bespoke lifestyle hotel brands, legacy brands, and independent hotels and resorts, featuring contemporary programming and digital acumen. The company utilizes industry-leading revenue management tools that efficiently identify and predict evolving market dynamics to drive outperformance and maximize asset value. With an executive team of seasoned hospitality leaders and corporate offices worldwide, Highgate is a trusted partner for top ownership groups and major hotel brands.www.highgate.com

Location

Highgate Corporate Offices Irving, TX

Overview

The Digital Marketing Manager is responsible for creating and maintaining digital marketing strategies to meet objectives and enhance the image of their assigned hotels. They will evaluate customer feedback, market conditions, and competitor information, to implement marketing strategies. The Digital Marketing Manager will help coordinate and execute all digital marketing, advertising, promotional activities and social media campaigns.

Responsibilities

• Develops digital marketing strategy by studying economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition.
• Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
• Designs, builds, and maintains our social media presence.
• Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed.
• Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
• Identifies trends and insights, and optimizes spend and performance based on the insights.
• Brainstorms new and creative growth strategies through digital marketing.
• Plans, executes, and measures experiments and conversion tests.
• Collaborates with internal teams to create landing pages and optimize user experience.
• Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Identifies critical conversion points and drop off points and optimizes user funnels.
• Manage OTA Vendors and agency relationships.
• Interact with all levels of the organization and articulate a vision and develop & deliver supporting digital plans
• Develop e-Commerce business plans and recommend annual budgets per hotel
• Schedule and coordinate photo shoots with company approved photographers as needed. Ensure all website photography is updated and showcases the hotel appropriately

Qualifications

• Proven working experience in digital marketing, particularly within the industry
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)
• Working knowledge of ad serving tools
• Experience in setting up and optimizing PPC campaigns on all major search engines
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
• Creating and maintaining client relationships
• Coaching and subordinate involvement
• Managing processes
• Self-motivated yet customer-focused
• Proficient in marketing research and statistical analysis
• Able to develop budgets
• Familiar with financial planning and strategy