Digital Marketing Manager

MRA-The Management Association Inc in; Golden Valley (MN); Hybrid; USD 70,000 - 90,000; Full time

Job summary

A professional association in Minnesota is seeking a Digital Marketing Manager to lead marketing efforts with a focus on lead generation and strategy. The ideal candidate should possess extensive experience with Salesforce Marketing Cloud, strong analytical skills, and the ability to collaborate across various teams. This hybrid role involves creating effective marketing campaigns and optimizing digital channels including email and social media.

Qualifications

• At least five years of experience in marketing/email marketing.
• Hands-on expertise in Salesforce Marketing Cloud and Sales Cloud.
• Strong project management skills.

Responsibilities

• Develop lead generation campaigns.
• Track and analyze digital marketing campaigns.
• Collaborate with the marketing team on effective initiatives.

Skills

Lead generation

Salesforce Marketing Cloud

Campaign strategy

Data analytics

Digital marketing

Education

Bachelor's degree in communications, marketing or related field

Tools

Salesforce Sales Cloud

ZoomInfo

Job description

Overview

Digital Marketing Manager (Finance)

Become the next FACE of MRA! Friendly. Accountable. Centered on Members. Engaged. MRA = Problem Solved. That's the FACE Culture that we live and breathe here at MRA. We are seeking an enthusiastic Digital Marketing Manager to join our dynamic and highly collaborative marketing team. This hybrid opportunity could be located in our Golden Valley, MN, Waukesha, WI, Cincinnati, OH, or Columbus, OH office.

Our new digital marketing manager will thrive in a hands-on environment, leading both strategy and execution for our digital marketing efforts with a heavy emphasis on lead generation. We’re looking for an individual with a broad digital understanding who knows the ins and outs of Salesforce Marketing Cloud, Sales Cloud, and Data Cloud and loves optimizing new integrations to get the most from our toolset!

If you’re excited about campaign tracking, MQLs, SQLs, lead scoring, campaign strategy planning, and helping create communications that get opened, get engagement, and get results, we want to talk to you!

Position: Digital Marketing Manager

As the MRA Digital Marketing Manager, you will work directly with the Marketing Director. You’ll help determine target audiences and develop automated campaigns using Marketing Cloud to help develop eye-catching, exciting, dynamic emails that generate results, as well as supporting our regular communication efforts. You’ll have a hand in the strategy and execution of campaigns that span our digital channels, including our website, social media channels and digital advertising programs. You’ll also be the data expert, tracking engagement and generating leads for our sales team.

Responsibilities

• Act as the Marketing team's expert in Salesforce systems and integrations. Assist our sales and business partners in understanding and using these tools. Help maintain data integrity and security of Salesforce databases.
• Assist with the overall digital marketing strategy and develop lead generation campaigns.
• Manage and collaborate with our digital marketing coordinators, supporting their execution of our campaigns across email, social media and other channels.
• Work closely with the entire Marketing team and assist in cross-channel project management, building relationships with business partners and subject matter experts across the organization, and collaborating on creative and effective marketing initiatives.
• Track and analyze digital marketing campaigns, and help optimize efforts to ensure both marketing and organizational KPIs are met.
• Provide an exceptional external communication experience to our members and internal and external audiences alike.

Ideal Candidate Traits & Qualifications

• Strategic - Assist with overall marketing strategy and develop a lead generation strategy to significantly increase prospect leads and net new members (customers).
• Business Acumen - See the "big picture" of the organization--how the key drivers of the business relate to each other, work together to produce profitable growth, and relate to the success of the organization.
• Execute - Ability to work collaboratively with the marketing team to create compelling, accurate and prompt marketing communications and campaigns that directly contribute to lead conversions, revenue growth, increased retention, and increased use of MRA services.
• Comfortable with Change - continuously learn and evolve, and adapt to fast-paced and diverse projects.
• Flexibility - Ability to manage short-term and long-term goals and strategies across various marketing and tech teams.
• Collaborative Professionalism - Ability to collaborate with a variety of leaders with varying styles.
• Creativity - Use creative formats to reach the target audience with clear, compelling content and a strong call to action.
• Math and Analytical Skills - Solid understanding of marketing analytics and applying data to real-world efforts.
• Lifelong Learner - Desire to stay current with digital best practices, tools, and strategies.

Job Requirements

• Four-year degree in communications, marketing, advertising, or a related field, with proven work experience in marketing strategies and digital/email marketing.
• At least five years of experience working with marketing and email marketing communications in a corporate environment or agency setting.
• Hands-on expertise in Salesforce Marketing Cloud and Sales Cloud, with knowledge of other Salesforce platforms. Certification preferred.
• Proven experience creating high-impact, unique marketing campaigns.
• Database management and list creation experience required; experience with tools like ZoomInfo a plus.
• Strong knowledge of best practices for email creative, segmentation, dynamic content, testing methodologies, deliverability, and CAN-SPAM/GDPR regulations.
• Excellent project management skills, with an ability to break projects into tasks and timelines.
• An ability to prioritize and balance multiple projects, meeting deadlines while keeping quality and results in mind.