Digital Marketing Manager

Chowbus; Chicago (IL); On-site; USD 80,000 - 130,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401k

Birthday off

Flexible PTO

EAP

Job summary

Chowbus is seeking a Digital Marketing Manager to own the company's digital presence end to end, spanning SEO, website CMS, analytics, and paid search. You will turn data into decisions to help restaurant owners find Chowbus and book a demo.

You'll collaborate with Marketing, Sales, and Product teams to maintain a cohesive funnel from first click to conversion in a hybrid Chicago-based role. The position offers a competitive compensation package and opportunities to drive growth in a fast-paced,

Qualifications

• 6+ years in digital marketing with SEO, CMS, analytics, and paid search ownership.
• Proven ability to improve organic rankings and traffic using GSC/SEMrush/Ahrefs.
• Hands-on CMS experience (WordPress/Webflow) including landing pages.
• Strong GA4 reporting skills and dashboard development (Looker/Tableau).
• Experience managing a paid search budget and reporting ROAS.

Responsibilities

• Own Chowbus's SEO roadmap and performance analysis.
• Manage website CMS, pages, navigation, and content governance.
• Build dashboards and reports to track traffic and campaign results.
• Plan and optimize Google Ads campaigns to drive qualified demo requests.
• Collaborate with content, design, and sales to align digital funnel.

Skills

SEO

Analytics

CMS management

Paid search

English communication

Education

Bachelor's degree in Marketing or related

Tools

WordPress

Google Analytics GA4

Looker

Tableau

Google Ads

SEMrush

Ahrefs

Job description

Chowbus is a leading AI-powered restaurant technology SaaS platform with deep roots in the North American market.We support thousands of restaurants of every size across the U.S. and Canada, with technology solutions spanningPOS, AI, and digital tools that help restaurants run more efficiently and grow their business. We compete withcompanies like Toast, Square, Clover, and Menusifu. Our Marketing team plays a direct role in that growth.

We are looking for a Digital Marketing Manager to own Chowbus's digital presence end to end: organic search, ourwebsite, marketing analytics, and paid search. You'll turn data into decisions and help restaurant owners find Chowbusand book a demo. You'll work closely with fellow Marketing team members, Sales colleagues, and Product specialiststo keep our digital funnel consistent from first click to conversion.

This is a hybrid role based in our Chicago office.

What You'll Focus On

SEO & Organic Growth

• Own Chowbus's SEO roadmap, including keyword strategy, technical SEO audits, site structure, and page speed/Core Web Vitals improvements.
• Run competitive SEO analysis against Toast, Square, Clover, and Menusifu to find content and ranking opportunities.
• Partner with the content team to brief, optimize, and publish SEO-driven blog posts, landing pages, and city- or cuisine-specific pages.
• Monitor rankings, organic traffic, and backlink profile using tools like Google Search Console, SEMrush, or Ahrefs, and report on progress monthly.

Website & CMS Management

• Own day-to-day management of Chowbus's website CMS, including page builds, edits, navigation, and content governance.
• Launch and maintain landing pages for campaigns, product launches, and events, working with design and demand generation partners.
• Run A/B tests on key pages (homepage, demo request forms, pricing) to improve conversion rates.
• Maintain site performance, uptime, and technical hygiene, partnering with engineering as needed.

Marketing Analytics & Reporting

• Build and maintain dashboards in GA4, Tableau, or similar tools to track website traffic, campaign performance, and lead-to-demo conversion.
• Define and track the digital marketing funnel from first touch to booked demo, in partnership with Sales and RevOps.
• Deliver monthly and quarterly performance reports with clear takeaways and recommendations for marketing leadership.
• Work with RevOps and Sales to keep lead data clean and consistent across the website, CRM, and marketing automation platform.

Paid Search (Google Ads / PPC)

• Plan, launch, and manage Google Ads campaigns (Search, Display, Performance Max) to drive qualified demo requests.
• Own the paid search budget, bidding strategy, and keyword lists. Optimize continuously for cost per lead and ROAS.
• Write and test ad copy, landing pages, and offers to improve click-through and conversion rates.
• Partner with the Marketing Campaigns Manager so paid search complements paid social and ABM efforts.

What You Bring

• 6+ years of experience in digital marketing, with hands-on ownership of SEO, website/CMS, analytics, and paid search (Google Ads).
• Proven experience improving organic search rankings and traffic using tools like Google Search Console, SEMrush, or Ahrefs.
• Hands-on experience managing a CMS (WordPress, Webflow, or similar), including landing page builds and site edits.
• Strong experience with Google Analytics (GA4) and building reporting dashboards (Looker or similar).
• Experience managing a paid search budget and reporting on ROAS and cost per lead.
• Excellent written and verbal communication skills in English.
• Bachelor's degree in Marketing, Communications, or a related field, or equivalent work experience.

Preferred Qualifications

• Experience in restaurant technology, POS, payments, fintech, or another B2B SaaS company.
• Experience at a high-growth startup or scale-up.
• Familiarity with HubSpot, Salesforce, or a similar CRM/marketing automation platform.
• Basic HTML/CSS knowledge for CMS edits.
• Preferred: Professional or fluent proficiency in Mandarin Chinese. Most of our team and many of our restaurantpartners communicate in Mandarin, so this skill helps you collaborate effectively and understand our customers.

What We Offer

• Competitive compensation package
• Medical, dental, and vision insurance
• 401(k)
• 100% employer-paid Short-Term Disability (STD)
• Company holidays
• Birthday off
• Flexible Paid Time Off (PTO)
• Employee Assistance Program (EAP)

The salary for this role is $80,000-$130,000, depending on experience. This role may also be eligible for a performance bonus.