Digital Marketing Manager

Nike; Beaverton (OR); On-site; USD 90,000 - 130,000; Full time

Job summary

Nike, Beaverton, OR, is seeking a Digital Marketing Manager to plan and execute digital campaigns across Nike.com, paid media, email and social channels. The role requires managing budgets and delivering data-driven optimizations.

Ideal candidates have 5+ years in digital/performance marketing, strong BI tool skills (Tableau/Power BI) and experience presenting to senior leaders. Be part of a global team shaping Nike's digital strategy.

Qualifications

• 5+ years of digital marketing, performance marketing or ecommerce marketing.
• Strong analytical capability, familiar with BI tools such as Tableau or Power BI.
• Experience managing campaigns across paid media, email and social channels.
• Experience presenting to senior leadership using Keynote or PowerPoint.
• Cross-channel campaign planning and budget management.

Responsibilities

• Plan and execute digital marketing campaigns across paid, owned and earned channels.
• Allocate and manage campaign budgets across digital channels including paid search, paid social and email.
• Analyze campaign performance using BI tools and translate data into in-flight optimization decisions.
• Build and present campaign strategies and performance reports to Director and VP-level stakeholders.
• Partner with product, creative, ecommerce and brand teams on integrated campaign planning.

Skills

Digital marketing

Analytics

Cross-channel planning

Budget management

Tools

Tableau

Power BI

Job description

Typical Titles: Digital Marketing Manager

Locations: Beaverton, OR | Boston, MA

NIKE, Inc. does more than outfit the world's best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At Nike, it’s about each person bringing skills and passion to a challenging and constantly evolving game.

The Digital Marketing Manager typically plans and executes digital marketing campaigns across Nike.com, paid media, email and social channels.

WHAT YOU WILL DO

• Plan and execute digital marketing campaigns across paid, owned and earned channels.
• Allocate and manage campaign budgets across digital channels including paid search, paid social and email.
• Analyze campaign performance using BI tools and translate data into in-flight optimization decisions.
• Build and present campaign strategies and performance reports to Director and VP-level stakeholders.
• Partner with product, creative, ecommerce and brand teams on integrated campaign planning.

WHAT YOU BRING

• 5+ years experience in digital marketing, performance marketing or ecommerce marketing.
• Strong analytical capability, familiar with Tableau, Power BI or equivalent.
• Campaign management experience across paid media, email or social channels.
• Keynote or PowerPoint for senior leadership presentations.
• Cross-channel campaign planning and budget management experience.