Digital Marketing Manager

RAM Partners, LLC; Atlanta (GA); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

Paid time off

9 paid holidays and 1 floating holiday

Medical, dental, and vision insurance

401k with employer match

Company-paid life insurance

Disability after 1 year

Job summary

RAM Partners LLC is seeking a data-driven Digital Marketing Manager to lead paid and organic digital performance across our multifamily property portfolio. You will own strategy, execution, and optimization of Google Ads and paid media campaigns, drive SEO performance, and serve as a key point of client communication.

The ideal candidate pairs strong analytical rigor with excellent client-facing communication and a deep understanding of the multifamily leasing funnel.

Qualifications

• Bachelor's degree in Marketing, Communications, or related field, or equivalent experience.
• 4+ years managing Google Ads and paid media campaigns at scale.
• Strong SEO fundamentals and local SEO experience.
• Ability to translate data into client-ready recommendations.
• Proficiency with GA4, Tag Manager, Looker Studio, and reporting tools.
• Excellent written and verbal communication; able to present to stakeholders.
• Real estate/ multifamily marketing experience preferred; driver’s license required.

Responsibilities

• Lead and execute marketing strategies to drive leasing performance.
• Manage Google Ads and paid social campaigns across multiple properties.
• Own SEO strategy with technical audits and local GBP management.
• Analyze campaign data and recommend budget adjustments.
• Build dashboards and reporting for stakeholders.
• Communicate insights to owners, regional teams, and partners.
• Monitor budgets across portfolio and ensure efficient spend.
• Collaborate with creative and content teams to align messaging.
• Stay updated on platform changes and industry benchmarks.
• Mentor digital marketing specialists on the team.

Skills

Google Ads

SEO

Google Analytics GA4

Communication

Marketing strategy

Budget management

Cross-location coordination

Education

Bachelor's degree in Marketing or related field

Tools

Looker Studio

Google Tag Manager

Google Business Profile

Job description

Description

About Us

RAM Partners, LLC, is a Top 50 NMHC multifamily property management company that manages more than 80,000 apartments throughout the United States. We specialize in multi-family community management for a variety of third-party owners. We combine data-driven marketing, hands-on client service, and a people-first culture to deliver best-in-class performance for our owners, residents, and communities

Overview

RAM Partners is seeking a data-driven Digital Marketing Manager to lead paid and organic digital performance across our multifamily property portfolio. This role owns the strategy, execution, and optimization of Google Ads and paid media campaigns, drives SEO performance, and serves as a key point of client communication — translating campaign data into clear, actionable insight for property teams, regional leadership, and ownership. The ideal candidate pairs strong analytical rigor with excellent client-facing communication and a deep understanding of the multifamily leasing funnel.

Making a career change or taking on a new role is a big decision. Here are some of the perks RAM has to offer:

Competitive compensation, including bonuses outlined in the property commission structure.

• 15 days of paid time off per year (prorated based on your start date
• 9 paid holidays and 1 floating holiday per year
• Medical, dental, and vision insurance
• 401k with employer match
• Company-paid life insurance
• Company-paid short-term and long-term disability after 1 year of service

Responsibilities

• Lead and execute comprehensive marketing strategies applying (Product, Price, Place, and Promotion) to drive leasing performance and achieve business objectives.
• Manage and optimize Google Ads (through our agency partners) and paid social campaigns across a large, multi-property portfolio, optimizing for lead volume, cost-per-lead, and lease conversion
• Own SEO strategy and execution — technical audits, on-page optimization, local/GBP management, and content recommendations — to grow organic visibility and traffic for property websites.
• GEO Optimization – Implement strategies and updates to improve AI search visibility for our community websites. Promote resident satisfaction by serving as a resource for residents to express their concerns and assist with resolution
• Analyze campaign and website performance data (Google Analytics, Google Ads, Looker Studio, and ILS platforms) to identify trends, surface insights, and recommend budget and strategy adjustments.
• Build and maintain performance dashboards and reporting cadences that communicate ROI and leasing impact clearly to property, regional, and executive stakeholders.
• Serve as the primary digital marketing point of contact for RAM’s ownership clients and external partners/vendors, translating marketing data into business recommendations.
• Manage paid media and SEO budgets across the portfolio, ensuring efficient spend allocation and pacing against occupancy and leasing goals.
• Partner with the creative and content teams to align paid, organic, and website strategy with brand and messaging standards.
• Stay current on Google Ads, SEO, and multifamily marketing platform changes (ILS integrations, algorithm updates, industry benchmarks) and proactively adjust strategy.
• Support UTM governance, tracking hygiene, and attribution accuracy across campaigns to ensure clean, reliable reporting.
• Mentor and collaborate with digital marketing specialists and analysts on the broader marketing team.

Requirements

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field, or equivalent professional experience.
• 4+ years of hands‑on experience managing Google Ads and paid media campaigns, ideally at scale across multiple locations or accounts.
• Strong working knowledge of SEO fundamentals — technical, on‑page, and local SEO — and experience improving organic search performance.
• Demonstrated ability to translate performance data into clear, client‑ready communication and recommendations.
• Proficiency with Google Ads, Google Analytics (GA4), Google Tag Manager, Google Business Profile, and reporting/visualization tools (e.g., Looker Studio).
• Excellent written and verbal communication skills, with confidence presenting data and strategy to non‑marketing stakeholders.
• Highly organized, deadline‑driven, and comfortable managing multiple campaigns and priorities simultaneously.
• Multifamily, real estate, or other multi‑location/franchise marketing experience strongly preferred.
• Google Ads certification(s) a plus.
• Valid Driver’s license is required
• Excellent verbal and written communication skills
• Legal authorization to work in the United States

RAM Partners, LLC is an equal opportunity employer, and we’re proud to support and celebrate diversity in the workplace. We are committed to equal consideration for all qualified applicants regardless of race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, protected veteran status, genetic information, or any other characteristic protected by applicable law. If you have a disability and need an accommodation or assistance with the application process and/or using our website, please email Talent Acquisition at [e-mail]. RAM Partners, LLC is a drug‑free workplace.