Paid Media Specialist

30 Lines; United States; Hybrid; USD 60,000 - 65,000; Full time

Job summary

30 Lines is a digital marketing agency serving the multifamily housing industry. We’re seeking a Paid Media Specialist to lead the vision, strategy, and roadmap for paid search and paid social offerings, translating client goals into measurable campaigns across properties.

You’ll collaborate with Account Managers and the PPC team, shape the product, and use tools like Asana and AI to improve efficiency while ensuring compliant, high-quality results.

Qualifications

• 3–5+ years of experience in PPC / paid media strategy (agency or in-house).
• Experience in multifamily housing, real estate, or a closely related industry strongly preferred.
• Proven ability to own and lead PPC strategy and priorities across a portfolio of clients or product lines.
• Strong analytical skills and hands-on experience with Google Ads, Meta Ads, GA4, and Google Tag Manager.

Responsibilities

• Own and continuously refine the PPC product vision and roadmap for multifamily clients across paid search and paid social.
• Partner with Account Managers to build and evolve client-specific PPC strategies that support property-level goals (occupancy, lease-ups, renewals, lead quality).
• Lead structured audits of accounts, using standardized frameworks to evaluate structure, targeting, creative, tracking, performance, and compliance.
• Identify cross-client trends and opportunities and turn them into prioritized initiatives, tests, and process improvements.
• Design and improve workflows, playbooks, templates, and QA standards so work is scalable, consistent, and aligned with fair-housing principles.
• Use AI tools (such as Claude) to support research, analysis, and ideation, and turn outputs into clear, actionable tasks in Asana.
• Partner with analytics and technical teammates to ensure accurate tracking (GA4, GTM, Meta Pixel, CRM integrations) and reporting that connects marketing to business outcomes.
• Build and maintain internal playbooks, training, and documentation for PPC strategy, testing, and compliance.
• Provide ongoing enablement for PPC specialists and Account Managers, helping them understand not just what to do, but why we’re doing it.

Skills

PPC strategy

Portfolio management

Analytics

Google Ads

Meta Ads

GA4

GTM

Fair-housing compliance

Asana/Jira

Client communication

Tools

Google Ads

Meta Ads

GA4

GTM

Asana

Jira

Job description

Lead the vision, strategy, and roadmap for our paid search and paid social offering in multifamily housing, turning client and business goals into smart strategies that consistently deliver measurable results for our properties.

About 30 Lines

About 30 Lines30 Lines is a digital marketing agency built for the multifamily industry. We run the websites, search, advertising, and lead nurturing behind hundreds of apartment communities across the country, and we have been doing it long enough to know the difference between marketing that looks good in a report and marketing that fills apartments.We are a small, senior team. The work you own is genuinely yours, the person who builds something decides how it runs, and there is no layer between you and the client outcome. We are fully remote and distributed across the country, and we care more about the quality of the thinking than where or when it happens.We are also an AI-forward company. Our tools are changing how the work gets done, and we would rather hire people who want to push on that than people who need convincing.

Description

DEPARTMENT

Product / Paid Media

LOCATION

Remote (US)

ROLE TYPE

Full-time

COMPENSATION $60,000–$65,000 base salary (DOE & location), plus benefits.

About the Role

We’re looking for a Paid Media Specialist to lead the vision, strategy, and roadmap for our paid search and paid social offering in the multifamily housing space. You’ll partner closely with Account Managers and the PPC team to translate client and business goals into smart strategies, prioritize work across accounts, and make sure our campaigns and processes consistently deliver measurable results for our properties.

This is a strategic role. You’ll spend more time shaping the product, roadmap, and client-level strategies and less time doing repetitive campaign maintenance. You’ll also help us get the most out of tools like Asana and AI to make our work smarter, faster, and more consistent.

What You’ll Do

• Own and continuously refine the PPC product vision and roadmap for multifamily clients across paid search and paid social.
• Partner with Account Managers to build and evolve client-specific PPC strategies that support property-level goals (occupancy, lease-ups, renewals, lead quality).
• Lead structured audits of accounts, using standardized frameworks to evaluate structure, targeting, creative, tracking, performance, and compliance.
• Identify cross-client trends and opportunities and turn them into prioritized initiatives, tests, and process improvements.
• Design and improve workflows, playbooks, templates, and QA standards so work is scalable, consistent, and aligned with fair-housing principles.
• Use AI tools (such as Claude) to support research, analysis, and ideation, and turn outputs into clear, actionable tasks in Asana.
• Partner with analytics and technical teammates to ensure accurate tracking (GA4, GTM, Meta Pixel, CRM integrations) and reporting that connects marketing to business outcomes.
• Build and maintain internal playbooks, training, and documentation for PPC strategy, testing, and compliance.
• Provide ongoing enablement for PPC specialists and Account Managers, helping them understand not just what to do, but why we’re doing it.

What Success Looks Like

• Campaigns are better structured, better measured, and more effective at supporting occupancy and leasing goals.
• AMs and clients see a clear PPC strategy and roadmap instead of a series of one-off optimizations.
• Asana is a well-organized source of truth for PPC work, with strong templates and fewer ad-hoc tasks.
• Audits and health scorecards become routine, and account quality improves quarter over quarter.
• Fair-housing-aligned messaging and targeting practices are consistently applied and proactively managed.

What We’re Looking For

• 3–5+ years of experience in PPC / paid media strategy (agency or in-house), managing or overseeing multiple accounts.
• Experience in multifamily housing, real estate, or a closely related industry strongly preferred.
• Proven ability to own and lead PPC strategy and priorities across a portfolio of clients or product lines.
• Strong analytical skills and hands-on experience with Google Ads, Meta Ads, GA4, and Google Tag Manager.
• Familiarity with fair-housing advertising requirements (or a strong demonstrated ability to learn and apply them quickly).
• Experience working inside structured systems like Asana, Jira, or similar to translate strategy into clear tasks and projects.
• Excellent communication skills — you’re comfortable distilling complex performance data into simple, actionable recommendations.
• Process-oriented mindset; you enjoy building and improving frameworks, templates, and workflows.
• Interest in or experience with AI-powered tools to support analysis, ideation, and workflow automation.

30 Lines provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. 30 Lines is an E-Verify employer.