Digital Marketing Lead: Online Giving & Growth

Different Technologies Pty Ltd.; Boston (MA); Teletrabalho; USD 65 000 - 90 000; Tempo integral

Resumo da oferta

The Luminos Fund is seeking a Digital Marketing Manager to lead online giving growth, email campaigns, and social media across channels. Base of operations is flexible; Boston-based preferred but remote candidates in compatible time zones will be considered.

You will collaborate with Development & Communications to expand donor engagement, optimize campaigns, and align digital activity with evidence-based education messaging. Strong writing and analytics drive success.

Qualificações

• Bachelor's degree required.
• 5 years of progressively senior professional experience in digital marketing, communications, or fundraising, ideally in a nonprofit or mission-driven setting.
• Proven experience with email marketing platforms (Mailchimp strongly preferred), including audience expansion and segmentation.
• Experience with Salesforce or a comparable CRM, including using data to track engagement and inform strategy.
• Experience using AI tools to achieve goals and streamline workflows (e.g., Claude).
• Experience building or growing online individual giving or digital fundraising programs, with a track record of increasing donors and donor retention.
• Demonstrated experience managing social media accounts and content calendars across major platforms, in real-time, with accuracy, and with urgency.
• Exceptional writing and editing skills, with the ability to adapt tone and messaging for different audiences.
• Comfort with analytics and reporting tools, and a data-informed approach to decision-making.
• Experience with online donation platforms (e.g., Fundraise Up) and basic design tools (e.g., Canva) is a plus.
• Experience working with celebrities, influencers, partners, and/or paid digital campaigns is a plus.
• Excellent organizational skills and the ability to manage multiple projects and deadlines simultaneously.
• Interest in global education, evidence-based approaches to learning, and locally led development.
• Strong interpersonal skills and the ability to collaborate effectively across teams and time zones.

Responsabilidades

• Build Luminos' online individual giving strategy and launch donor acquisition, conversion, stewardship and retention.
• Develop messaging for donors and segmentation in partnership with colleagues.
• Create post-giving engagement plans including onboarding journeys and updates.
• Lead email marketing campaigns in Mailchimp and coordinate content for newsletters.
• Plan and manage social media and influencer campaigns; maintain Luminos' voice.
• Coordinate donor web paths and track engagement across channels using Salesforce.
• Be accountable for online giving targets and report on reach and conversions.

Conhecimentos

Social media

Email marketing

Content planning

Writing & editing

Analytics

Donor growth

Collaboration

Project management

Influencer outreach

Strategic marketing

Formação académica

Bachelor's degree

Ferramentas

Mailchimp

Salesforce

AI tools

Fundraise Up

Canva

Descrição da oferta de emprego

The Luminos Fund is seeking a Digital Marketing Manager to lead online giving growth, email campaigns, and social media across channels. Base of operations is flexible; Boston-based preferred but remote candidates in compatible time zones will be considered.

You will collaborate with Development & Communications to expand donor engagement, optimize campaigns, and align digital activity with evidence-based education messaging. Strong writing and analytics drive success.