Digital Marketing & Lead Generation Director

HighTechLending, Inc; Irvine (CA); On-site; USD 120,000 - 180,000; Full time

Job summary

HighTechLending, Inc. is seeking a hands-on Digital Marketing & Lead Generation Director to drive strategies that generate high-quality leads and fund growth.

This individual contributor role combines strategic planning with execution, owning campaigns across SEO, SEM, and conversion optimization, turning data into measurable business results. You will manage budgets, analyze funnel metrics, run A/B tests, and optimize landing pages to maximize conversions and loan applications.

Qualifications

• 5+ years hands-on digital marketing with a strong focus on lead generation and performance marketing.
• Proven experience generating and improving the quality of digital leads.
• Hands-on experience with SEO, SEM/paid search, including Google Ads, Google Analytics/GA4, Meta/social media advertising and keyword strategy.
• Experience with analyzing, improving and fixing landing pages to increase conversions.
• Experience with A/B testing and conversion-rate optimization.
• Highly metrics-driven with the ability to understand data and improve performance.
• Ability to work independently, prioritize projects and take ownership from strategy through execution.
• Experience in financial services, mortgage, lending or another regulated industry.

Responsibilities

• Develop and execute digital marketing strategies focused on generating high-quality leads and driving business results.
• Manage and optimize campaigns throughout the digital marketing funnel, from initial click through lead, application and conversion.
• Monitor lead volume, lead quality, conversion rates, acquisition costs and other key performance metrics.
• Identify opportunities to improve lead generation and overall marketing efficiency.
• Evaluate opportunities across all digital channels to support lead generation.
• Monitor budgets, cost per lead and return on advertising spend.
• Test and optimize campaigns to improve performance and outcomes.

Skills

Lead generation

Analytics

Digital marketing

SEO

SEM/paid search

A/B testing

Landing page optimization

Budget management

Tools

Google Ads

Google Analytics/GA4

Meta advertising

Job description

HighTechLending is looking for a hands-on, analytical Digital Marketing & Lead Generation Director to drive digital marketing strategies that generate high-quality leads and contribute directly to business growth.

This is an individual contributor role for someone who enjoys being hands-on and taking ownership. You will manage and optimize digital marketing initiatives across organic search, paid search, website conversion and analytics, with a strong focus on turning digital activity into qualified leads, applications and funded business.

The ideal candidate is both strategic and execution oriented. You should be comfortable developing a plan, getting into the details, analyzing the data, testing what works and making changes based on results.

Lead Generation & Performance Marketing

• Develop and execute digital marketing strategies focused on generating high-quality leads and driving business results.
• Manage and optimize campaigns throughout the digital marketing funnel, from initial click through lead, application and conversion.
• Monitor lead volume, lead quality, conversion rates, acquisition costs and other key performance metrics.
• Identify opportunities to improve lead generation and overall marketing efficiency.
• Evaluate opportunities across all digital channels to support lead generation.

Search Engine Optimization (SEO)

• Develop and execute SEO strategies to increase qualified leads.
• Conduct keyword research and optimize website content and landing pages.
• Monitor organic search performance and identify opportunities for improvement.

Search Engine Marketing (SEM/Paid Search)

• Manage and optimize paid search campaigns, including Google Ads.
• Develop keyword strategies, ad copy and campaign structures.
• Monitor budgets, cost per lead and conversion rates.
• Test and optimize campaigns to improve performance and return on advertising spend.

Website & Conversion Optimization

• Analyze website and landing-page performance to increase conversions
• Make changes to landing pages. Test headlines, forms, CTAs, layouts and flow.
• Develop and manage A/B and split testing of website pages, messaging, forms, calls-to-action and other elements.
• Identify where prospects are dropping out of the funnel and fix.

Analytics & Reporting

• Use Google Analytics/GA4, advertising platforms and other tools to measure ad campaign performance and track conversion from leads to applications and funded loans across the full marketing funnel.
• Build and maintain reporting on key digital marketing KPIs, including spend, cost per lead, lead quality, applications and funded-loan conversion rates.
• Track and analyze conversions and use the data to recommend actions that improve performance.
• Clearly communicate campaign results and connect marketing activity to revenue and funded-loan outcomes rather than focusing solely on traffic, clicks or engagement.

Requirements

• 5+ years of hands-on digital marketing experience with a strong focus on lead generation and performance marketing.
• Proven experience generating and improving the quality of digital leads.
• Hands-on experience with SEO, SEM/paid search, including Google Ads, Google Analytics/GA4, Meta/social media advertising and key word strategy.
• Experience with analyzing, improving and fixing landing pages to increase conversions.
• Experience with A/B testing and conversion-rate optimization.
• Highly metrics-driven with the ability to understand data and improve performance.
• Ability to work independently, prioritize projects and take ownership from strategy through execution.
• Experience in financial services, mortgage, lending or another regulated industry

We're looking for someone who doesn’t need a team underneath you to get things done. You enjoy digging into the numbers, figuring out what is working, testing new ideas and continually improving performance.

If you see a campaign that isn't performing, you don't simply report the numbers. You want to understand why, determine what can be changed and test a better approach.

This is an opportunity for someone who wants to own digital lead generation and make a measurable impact on the business.