Digital Marketing Intern – Asset Management Software

Siemens Mobility; Raleigh (NC); On-site; USD 34,000 - 40,000; Part time

Benefits offered by this job

401K program

Paid internship

Job summary

Siemens Mobility’s Asset Management Software team is seeking a Digital Marketing Intern to contribute to demand generation and marketing operations. You will participate in paid media campaigns, SEO/AEO optimization, and CRO efforts to ensure our software remains a top choice for maintenance and operations leaders.

The internship offers hands-on experience across digital marketing, content audits, and cross-functional campaigns, with opportunities to learn GA4, SEMrush, and Google Ads, while

Qualifications

• Rising seniors (Fall 2027 or Spring 2028) majoring in Business, Marketing, or Communications.
• Interest in software or digital strategy.
• Proficient with MS Office.
• Previous internship experience preferred.
• Able to be in the Raleigh office at least one day per week.

Responsibilities

• Paid Campaign Execution Support: build-out of Paid Search and Paid Social campaigns, ad copy, audience, tracking.
• Keyword Research: ongoing discovery to identify opportunities for reaching maintenance and operations professionals.
• Performance Monitoring: track daily spend and metrics to improve CPL.
• Creative Coordination: align ads and landing pages with campaign goals.
• SEO & AEO Optimization: update metadata, headers, and internal linking to improve rankings.
• AEO Strategy: optimize content for Answer Engines and AI-driven search.
• Content Audits: review site content for visibility gaps.
• Competitor Analysis: monitor digital footprints for new tactics.
• Digital Experience & CRO: update landing pages, run A/B tests, improve form completion.
• Interactive Product Tours: enhance tours to showcase capabilities.
• User Behavior Analysis: use heatmaps/session recordings to suggest improvements.
• Cross-Functional Marketing Support: assist with webinars/events, data hygiene, and asset coordination.

Skills

Data analysis

Digital marketing

Keyword research

Google Ads

LinkedIn Ads

Meta Ads

SEO tools

Education

Undergraduate student

Tools

GA4

SEMrush

Google Search Console

CRM systems

Job description

Siemens Mobility’s Asset Management Software team is seeking a Digital Marketing Intern to contribute to demand generation and marketing operations. You will participate in paid media campaigns, SEO/AEO optimization, and CRO efforts to ensure our software remains a top choice for maintenance and operations leaders.

The internship offers hands-on experience across digital marketing, content audits, and cross-functional campaigns, with opportunities to learn GA4, SEMrush, and Google Ads, while