Digital Marketing Graphic Designer

Inked Brands; Bowling Green (KY); On-site; USD 33,000 - 40,000; Full time

Job summary

Inked Brands, a fast-growing ecommerce design and fulfillment partner in Bowling Green, KY, is seeking a graphic designer to join the on-site team. The role focuses on creating website and email creative that aligns with brand guidelines and marketing priorities.

You’ll design desktop and mobile assets, develop campaigns, manage email layouts, and collaborate with Marketing, Ecommerce, and Brand teams to deliver campaigns on schedule.

Qualifications

• 1–4 years of graphic design, digital design, or marketing design experience.
• Strong portfolio showing website design, email design, and digital marketing creative.
• Proficiency in Canva and digital design tools; experience with Adobe Creative Suite welcomed.
• Proficiency in MailChimp or Klaviyo.
• Experience designing responsive digital assets for desktop and mobile.
• Understanding of email marketing analytics and performance metrics.
• Ability to translate marketing objectives into effective creative concepts.
• Strong attention to detail, organization, and time management.
• Ability to manage multiple projects independently while collaborating with cross-functional teams.
• Strong communication skills and willingness to learn.

Responsibilities

• Design website assets across desktop and mobile.
• Develop creative concepts aligned with brand guidelines and campaigns.
• Create and adapt digital assets for ecommerce, including Amazon and DTC listings.
• Ensure assets are cohesive, properly formatted, and optimized.
• Collaborate with Marketing and Ecommerce to implement website updates and launches.
• Design and execute wholesale marketing emails for assigned brands.
• Plan and manage email calendar based on priorities and launches.
• Develop engaging email layouts to support product discovery.
• Maintain and evolve email templates for brand consistency.
• Collaborate with Marketing and Brand teams on email priorities.

Skills

Graphic design

Digital design

Mailchimp

Klaviyo

Adobe Creative Suite

Canva

Responsive assets

Analytics knowledge

Branding awareness

Project management

Tools

Adobe Creative Suite

MailChimp

Klaviyo

Canva

Job description

About Inked Brands

Inked Brands is a fast-growing, technology-driven company built around one simple idea: turning passion into product. We partner with creators, entrepreneurs, and innovators to bring their brands to life through full-service e-commerce, design, production, and fulfillment.

With an expansion underway and a brand-new headquarters on the horizon, we’re doubling our space, growing our team, and continuing to push the limits of what’s possible in creator commerce, wholesale distributing, and mass retail partnerships. Our culture is collaborative, hands-on, and focused on innovation - blending creativity, data, and technology to make real impact.

At Inked, every role matters. Whether you’re coding, designing, accounting, or strategizing, you’ll have the opportunity to own your work, learn from industry experts, and help shape the future of digital commerce.

What You’ll Do

Website & Digital Design

• Design website assets across desktop and mobile, including homepage banners, secondary banners, promotional graphics, collection features, and supporting digital creative.
• Develop creative concepts that align with brand guidelines, marketing objectives, and campaign priorities.
• Create and adapt digital assets for ecommerce, including Amazon and DTC product listings.
• Ensure creative is visually cohesive, appropriately formatted, and optimized for its intended placement.
• Collaborate with Marketing and Ecommerce teams to execute website updates, campaigns, and product launches.

Faire Email Design & Calendar Planning

• Design and execute Faire wholesale marketing emails across assigned brands, including promotional campaigns, product features, seasonal messaging, and new product launches.
• Plan and manage the email marketing calendar based on marketing priorities, product launches, promotions, and seasonal opportunities.
• Develop engaging email layouts that support product discovery, wholesale customer engagement, and brand storytelling.
• Maintain and evolve email templates to ensure brand consistency and creative efficiency.
• Collaborate with Marketing and Brand teams to establish email priorities and deliver campaigns on schedule.

Email Analytics & Optimization

• Analyze email performance, including open rates, click rates, conversion rates, and revenue where available.
• Use historical performance data to inform email calendar planning, content strategy, creative decisions, and campaign frequency.
• Identify trends and opportunities to improve email engagement and effectiveness.
• Apply performance insights to future campaigns and creative testing.

Collaboration & Project Management

• Maintain a strong understanding of each brand's identity, audience, and creative direction.
• Manage multiple projects and deadlines while maintaining a high standard of creative quality.
• Partner with Marketing, Ecommerce, and Brand teams to manage creative needs and priorities.
• Maintain organized design files, templates, and digital asset libraries.
• Incorporate feedback and proactively identify opportunities to improve creative quality and workflow efficiency.

What You’ll Bring To The Table

• 1–4 years of graphic design, digital design, or marketing design experience.
• A strong portfolio demonstrating website design, email design, and digital marketing creative.
• Proficiency in Canva and digital design tools; experience with Adobe Creative Suite welcomed.
• Proficiency in MailChimp or Klaviyo.
• Experience designing responsive digital assets for desktop and mobile.
• Understanding of email marketing analytics and performance metrics.
• Ability to translate marketing objectives into effective creative concepts.
• Strong attention to detail, organization, and time management.
• Ability to manage multiple projects independently while collaborating with cross-functional teams.
• Strong communication skills and a willingness to learn, adapt, and incorporate feedback.

What Success Looks Like

• Delivers polished, on-brand website and email creative across assigned brands.
• Independently manages website asset requests and email campaigns from brief through final delivery.
• Maintains an organized, proactive email calendar aligned with marketing priorities.
• Uses email performance data to inform future campaign planning and creative decisions.
• Consistently meets deadlines while maintaining high creative standards.
• Identifies opportunities to improve creative quality, efficiency, and email performance.

The Pay Range For This Role Is

33,000 - 40,000 USD per year(On-Site)