Digital Marketing Executive – SEO & PPC

InnOvator Web Solutions; Malad City (ID); On-site; USD 45,000 - 65,000; Full time

Job summary

InnOvator Web Solutions is seeking a motivated SEO/Digital Marketing Specialist with 1–3 years of hands-on experience. You will drive on-page and off-page SEO, plan digital campaigns, manage PPC ads, and optimize content across social platforms and email channels.

You will collaborate with designers and content creators, implement AEO/GEO strategies, and analyze performance using Google Analytics to improve online visibility and ROI. This role is based in Idaho and requires office presence.

Qualifications

• 1–3 years of experience in On-Page and Off-Page SEO and digital marketing.
• Strong knowledge of SEO best practices, keyword research, and website optimization.
• Hands-on experience with PPC campaigns (Google Ads/Meta Ads/LinkedIn Ads) and analytics.

Responsibilities

• Perform keyword research, on-page SEO, off-page SEO, and website optimization.
• Plan and execute digital marketing campaigns across channels.
• Develop and implement Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO).
• Manage PPC campaigns and optimize ad performance for ROI.
• Manage social media platforms (Instagram, Facebook, LinkedIn, etc.).
• Create and optimize content for social media, websites, and email marketing.
• Run paid campaigns including Google Ads and Meta Ads.
• Monitor website traffic and campaign performance with Google Analytics.
• Coordinate with designers and content creators for marketing materials.
• Generate reports and analyze campaign performance metrics.
• Stay updated with the latest digital marketing trends and strategies.

Skills

SEO knowledge

PPC advertising

Content writing

Communication

Tools

Google Ads

Meta Ads

LinkedIn Ads

Google Analytics

Job description

We are looking for a skilled and enthusiastic candidate with 1–3 years of experience in On-Page and Off-Page SEO, along with a good understanding of PPC, AEO, GEO, and social media marketing. The ideal candidate should have knowledge of SEO best practices, keyword research, website optimization, link-building strategies, and the latest digital marketing trends to help improve online visibility and search engine performance.

Key Responsibilities

• Perform SEO activities including keyword research, on-page SEO, off-page SEO and website optimization.
• Plan and execute digital marketing campaigns across various channels.
• Develop and implement Answer Engine Optimization (AEO).
• Develop and implement Generative Engine Optimization (GEO).
• Manage PPC campaigns and optimize ad performance for maximum ROI.
• Manage social media platforms such as Instagram, Facebook, LinkedIn and other digital platforms.
• Create and optimize content for social media, websites and email marketing.
• Run paid advertising campaigns including Google Ads and Meta Ads.
• Monitor website traffic and campaign performance using tools like Google Analytics.
• Coordinate with designers and content creators for marketing materials.
• Generate reports and analyze campaign performance metrics.
• Stay updated with the latest digital marketing trends and strategies.

Required Skills

• Strong knowledge of SEO (Search Engine Optimization) and PPC (Pay-Per-Click Advertising).
• Understanding of on-page and off-page SEO techniques.
• Proven experience in improving website rankings on search engines through effective SEO strategies.
• Hands-on experience with Google Ads, Meta Ads or LinkedIn Ads.
• Experience in managing and optimizing paid ad campaigns.
• Good knowledge of Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO), including optimizing content for AI-powered search engines, voice search, and generative AI platforms.
• Handled social media platforms and executed content strategies to enhance online presence.
• Strong understanding of digital marketing and experience in promoting specific products/projects through effective online marketing strategies.
• Good communication and content writing skills.

Preferred Qualifications

• Certifications in Digital Marketing are an added advantage.
• Minimum 1 year of hands-on experience in Digital Marketing, with strong expertise in SEO and a basic understanding of PPC campaigns.
• Candidates with experience working in digital marketing agencies will be preferred.

Candidate Preferences

• Minimum 1 years of relevant experience.
• Must be available to join immediately. (0 to 15 day's)
• Comfortable working from the office at the Malad location.
• Available to work from 10:00 AM to 7:00 PM IST. (Monday to Friday)
• Available to work from 10:00 AM to 3:30 PM IST. (Saturday)