Digital Marketing Executive

Allscreens Nationwide Ltd; New Jersey; On-site; USD 34,000 - 52,000; Full time

Job summary

Allscreens Nationwide Ltd is seeking a Digital Marketing Executive to support planning, execution and optimisation of paid search, shopping and paid social campaigns. You will work with marketing, eCommerce and commercial teams to drive traffic, increase conversions and maximise ROI.

You will analyse campaign performance, identify opportunities for improvement and help deliver data-driven strategies that contribute to business success. visa sponsorship not available currently.

Qualifications

• Experience in Digital Marketing Executve, Paid Media, PPC or related role.
• Experience supporting or managing Paid Search, Shopping or Paid Social campaigns.
• Familiarity with Google Ads, Microsoft Ads, Meta, LinkedIn or similar channels.
• Understanding of campaign optimisation, performance metrics, ROI and conversion tracking.
• Experience using GA4/Looker Studio/Excel for reporting.
• Strong analytical and problem-solving skills.
• Excellent attention to detail and organisational abilities.
• Good written and verbal communication skills.
• Ability to manage multiple projects and deadlines.
• Commercial awareness and a results-focused mindset.

Responsibilities

• Assist in managing and optimising Paid Search, Shopping and Paid Social campaigns.
• Conduct keyword research, audience targeting and competitor analysis.
• Monitor campaign performance and recommend improvements to conversions, CPA and ROI.
• Support development and testing of ad copy, creative assets and bidding strategies.
• Analyse campaign performance using analytics and reporting tools.
• Assist with budget monitoring and performance reporting.
• Help improve website traffic, user journeys and conversion performance.
• Collaborate with eCommerce, merchandising, sales and marketing on campaigns and product launches.
• Support wider digital marketing initiatives including email marketing, content marketing and social media.
• Produce regular reports and provide insights into campaign effectiveness.
• Stay up to date with emerging digital marketing trends, technologies and best practice.

Skills

Paid media

Keyword research

Campaign optimisation

Analytics reporting

GA4/Looker Studio

Microsoft Ads/Google Ads

Communications

multitasking

Tools

GA4

Looker Studio

Excel

Job description

Applications are sought from commercially minded and ambitious Digital Marketing

As a Digital Marketing Executive, you will support the planning, execution and optimisation of paid search, shopping and paid social campaigns across a range of digital platforms. You'll work closely with marketing, eCommerce and commercial teams to drive traffic, increase conversions and maximise return on investment.

The successful candidate will play an important role in analysing campaign performance, identifying opportunities for improvement and helping to deliver data-driven marketing strategies that contribute directly to business success.

Key Responsibilities

• Assist in the management and optimisation of Paid Search, Shopping and Paid Social campaigns.
• Conduct keyword research, audience targeting and competitor analysis.
• Monitor campaign performance and make recommendations to improve conversions, CPA and ROI.
• Support the development and testing of ad copy, creative assets and bidding strategies.
• Analyse campaign performance using analytics and reporting tools.
• Assist with budget monitoring and performance reporting.
• Help improve website traffic, user journeys and conversion performance.
• Collaborate with eCommerce, merchandising, sales and marketing teams on campaigns and product launches.
• Support wider digital marketing initiatives including email marketing, content marketing and social media activity.
• Produce regular reports and provide insights into campaign effectiveness.
• Stay up to date with emerging digital marketing trends, technologies and best practice.

Skills & Experience Required

• Previous experience within a Digital Marketing Executive, Paid Media, PPC or similar marketing role.
• Experience supporting or managing Paid Search, Shopping or Paid Social campaigns.
• Familiarity with platforms such as Google Ads, Microsoft Ads, Meta, LinkedIn or similar advertising channels.
• Understanding of campaign optimisation, performance metrics, ROI and conversion tracking.
• Experience using Google Analytics (GA4), Looker Studio, Excel or similar reporting tools.
• Strong analytical and problem-solving skills.
• Excellent attention to detail and organisational abilities.
• Good written and verbal communication skills.
• Ability to manage multiple projects and deadlines effectively.
• Commercial awareness and a results-focused mindset.
• Genuine interest in digital marketing and performance-driven campaigns.
• You must currently reside in the United Kingdom and hold full right to work. Please note that visa sponsorship is not available now or in the future.

If you are considering your next career move and have relevant commercial experience within marketing, public relations, creative, digital, or communications disciplines, we would be delighted to hear from you.

Operating on a national basis, our Creative Division partners with both agency and client-side organisations, ranging from ambitious SMEs to established national and international brands across a diverse range of sectors.

We recruit across the full creative, digital, marketing, and communications spectrum, including but not limited to:

• Marketing Coordinators, Executives, Managers, and Directors
• Digital Marketing, PPC, Paid Media, and SEO Specialists
• Social Media, Content, and Website Managers
• Copywriters, PR, and Communications Professionals
• Events and Exhibition Specialists
• Artworkers and Creative Artworkers
• Graphic Designers, Digital/Web Designers and Developers
• Front-End, Back-End, and Full-Stack Developers at all levels

All applications are treated in the strictest confidence and will be considered against both current vacancies and future opportunities across our client network.

Please note that visa sponsorship is not available for any of the opportunities we recruit for, either now or in the future.