Digital Marketing Director

Rainforest Alliance; New York (NY); Hybrid; USD 117,000 - 146,000; Full time

Benefits offered by this job

Remote working flexibility

Flexible hybrid working environment

Job summary

Rainforest Alliance seeks a strategic Digital Marketing Director to lead our global marketing team and grow our digital fundraising and B2B initiatives. This role drives multi-channel campaigns, optimizes the audience journey, and partners with executive leadership to scale revenue across regions.

You will manage international teams, own revenue performance, and deliver data-informed strategies with measurable impact for online fundraising and consumer engagement.

Qualifications

• 10+ years of experience in digital marketing or growth leadership.
• Experience scaling digital revenue and acquisition programs with measurable impact.
• Experience managing large, complex strategies including budgets, planning, forecasting and performance management.
• Experience with financial and growth modeling (LTV, ROI) and executive reporting.
• Deep expertise across digital channels (email, paid media, web, social, fundraising platforms).
• Experience leading cross-functional initiatives and diverse teams.

Responsibilities

• Define and lead a global digital marketing and acquisition strategy for sustainable revenue growth.
• Lead data-driven campaigns across email, web, social, SMS, and paid media.
• Oversee campaign quality, brand consistency and alignment with strategy.
• Grow audience journey from lead generation to conversion and retention.
• Foster a culture of testing, learning, and optimization (A/B testing).
• Oversee web marketing including SEO, GEO, AEO and content strategy.

Skills

Digital marketing strategy

Digital fundraising

Growth leadership

Multi-channel campaigns

Team leadership

Executive reporting

Data analysis & insights

Cross-cultural collaboration

Tools

GA4

CRM platforms

Marketing automation

Job description

LOCATION: We will only consider candidates legally authorized to work in the Netherlands, the UK or the US.

WORKPLACE TYPE: Flexible hybrid working environment

CLOSING DATE: 04 September 2026

JOB LEVEL: 17

SALARY:

• US National salary range: $113,396 - $141,745
• New York salary range: $116,599 - $145,749

POSITION SUMMARY:

We are looking for a strategic Digital Marketing Director to lead our organization's global marketing team. The Digital Marketing Director will help to grow a global digital program at one of the most prestigious international NGOs.

The global marketing team oversees digital mass fundraising, consumer engagement and B2B marketing and is set to growth unrestricted revenue via digital fundraising and diversity B2B revenue in close collaboration with CE&P team.

You will lead and international team, overseeing the execution of multi-channel campaigns, deepen audience relationships, and elevate our brand across all touchpoints. Your leadership will shape how we connect with consumers, business partners, donors, and prospects, ensuring cohesive messaging and measurable impact.

Rainforest Alliance is looking for an experienced, strategic, and performance-driven leader to oversee our global marketing. As the Digital Marketing Director, you will lead the development and execution of a data-informed, multi-channel strategy to achieve and exceed our annual online revenue targets, while building a scalable foundation for future investment and business growth.

The Director Marketing will lead international digital fundraising, consumer engagement and B2B strategy, focused on acquiring, converting, and retaining supporters across channels.

This role combines strategic leadership with operational excellence—owning revenue performance, financial planning, growth modeling, and executive reporting—while partnering cross-functionally to scale digital programs and optimize the end-to-end supporter experience.

You bring expertise in performance marketing and fundraising, financial foundation, and ability to translate data into applicable growth strategies.

WHAT YOU WILL DO:

Digital Fundraising Strategy, B2B Growth and Performance

• Define and lead a comprehensive global digital marketing and acquisition strategy to lead sustainable revenue growth (donations, aid sales, consumer engagement), donor lifetime value and customer loyalty.
• Lead the development and execution of data-driven campaigns across digital channels like email, web, social, SMS, and paid media.
• Conceptualize high-level priority campaigns and provide final review and approval on campaign execution and assets to ensure quality, consistency, and agreement on brand and organizational strategy and goals.
• Increase the full audience journey—from lead generation through conversion, retention, and long-term value growth.
• Champion a culture of innovation, testing, learning, and optimization (A/B testing, personalization, segmentation).
• Oversee web marketing and digital presence in an ever-evolving landscape, including SEO, GEO, and AEO optimization, and content strategy, inbound marketing, and demand generation.
• Identify and scale new revenue opportunities, including emerging channels, innovative fundraising models, and global expansion.

Planning, Budgeting, Reporting & Forecasting

• Lead global annual marketing budgeting, aligning investment with strategic growth priorities and revenue goals.
• Oversee the development of the team's annual workplan and operating roadmap, translating priorities, and applicable plans to improve performance.
• Prepare quarterly, and annual forecasting, providing visibility of revenue performance and risks.
• Help develop growth models that inform investment decisions, balancing acquisition, engagement, and retention to maximize Return on Investment.

Executive & Board Reporting

• Prepare and deliver executive and executive/board-level materials, translating complex performance data into clear insights and recommendations.
• Be a trusted advisor to senior leadership on digital marketing, fundraising, and growth planning.
• Manage global marketing teams, aligned to revenue and growth goals.
• Empower teams with autonomy within a clear strategic framework, encouraging accountability and new ideas.
• Develop and coach talent to build digital leadership across the organization.
• Champion digital innovation and collaboration across regions and teams.

WHAT YOU BRING:

• 10+ years of experience in digital marketing, digital fundraising or growth leadership.
• Experience scaling digital revenue and acquisition programs with measurable impact.
• Demonstrated experience managing large, complex strategies, including budgets, annual planning, forecasting, and performance management.
• Experience in financial modeling, growth modeling, and analysis (e.g., LTV, ROI, etc.).
• Experience presenting executive and board-level reporting.
• Deep expertise across digital channels (email, paid media, web, social, and peer-to-peer/crowdfunding).
• Experience with CRM, marketing automation and fundraising platforms
• Experience in fundraising KPI's and reporting; GA4, digital advertising, and social reporting, email/CRM analytics, and A/B testing.
• Experience leading cross-functional initiatives and influencing senior stakeholders.
• Experience managing cross-cultural teams
• Experience with mission-driven work and global impact.

BENEFITS OF WORKING AT THE RAINFOREST ALLIANCE:

• Be a part of a global organization with an impactful mission and a collaborative, respectful, and accountable culture.
• Enjoy opportunities for professional growth and career development.
• Benefit from remote working flexibility and flexible hybrid working environment.
• Prioritize your wellbeing. We have numerous ways to promote work-life balance.

The Rainforest Alliance encourages diversity and inclusion across the global organization. With this commitment to diversity, we are proud to be an equal opportunity employer and do not discriminate on the basis of gender, race, color, ethnicity, religion, sexual orientation, gender identity, ages, disability and any other protected group.