Digital Marketing Designer

GBI; New York (NY); Hybrid; USD 75,000 - 110,000; Full time

Job summary

GBI, a leading fintech company, is seeking a Digital Marketing Designer to join their creative team. This role involves creating captivating digital assets and collaborating with marketing teams to enhance brand engagement. The ideal candidate will have a strong design portfolio and experience in digital marketing, contributing to impactful campaigns for a rapidly growing company.

Benefits

Competitive salary and benefits including bonus plan

Medical and dental insurance

401k match

Unlimited paid time off (PTO)

Qualifications

• 3-7+ years of experience in digital design, preferably in marketing or advertising.
• Strong portfolio demonstrating exceptional digital design work.
• Expert proficiency in industry-standard design tools.

Responsibilities

• Create captivating digital assets for social media, email campaigns, and websites.
• Design cohesive visual narratives that align with marketing objectives.
• Collaborate with marketing, content, and product teams to understand campaign goals.

Skills

Digital design

Marketing

Collaboration

Creativity

Communication

Tools

Adobe Creative Cloud

Figma

After Effects

Premiere Pro

Job description

Founded in 2009, GBI (https://gbi.co) is a rapidly growing fintech company, building groundbreaking technology at the intersection of alternative assets, including precious metals. Our software is already deeply integrated into the world’s top wealth managers and powers retail applications around the globe.

GBI’s core platform currently allows clients to buy, sell, and store precious metals and digital currencies within their existing accounts and trading systems. An innovative combination of a global over-the-counter marketplace and a storage/logistics network allows wealth managers and institutional investors to work with these alternative investments as native asset classes, maintaining assets under management, growing client assets and relationships.

GBI is expanding its mission to include other alternative investment classes, both traditional (e.g., private markets, private credit, etc.) and new form (e.g., NFTs, wine, etc.). For this we need to have the best team on the planet focused on the most impactful solutions, this is where you come in!

Position Overview

We're seeking a creative and versatile Digital Marketing Designer who will join our creative team to conceptualize and execute compelling visual content across our digital marketing channels. As a key member of our collaborative creative team, you'll work alongside other designers, copywriters, and marketers. The ideal candidate will blend artistic vision with strategic thinking to create designs that drive engagement, communicate our brand message effectively, and contribute to marketing campaign success. You’ll be a key contributor to our highly-motivated marketing and media team. And develop the core creative and messaging for multiple established franchises with reach of over 1.5 million subscribers and nearly 100 million YouTube views (and counting)… as well as have the opportunity to get in on the ground floor of scaling new franchises and products.

Your day-to-day will never be ordinary or uninspired. You’ll have a constant stream of design projects with media, marketing, and copy teams to help support your ideas. As a direct-to-consumer business, our ideal design candidate revels in designing with our purpose: generating direct response. With one caveat – each measurable action builds on itself until the day it earns the sale (or repeat customer). Our businesses typically have longer sales cycles by consumer standards – with the need to hold customer’s hands through application, funding, and trading – so much of our creative involves educating, appealing to hot button emotions at times, appealing to logic and reason at others, but ultimately nurturing what will turn into a lasting relationship. Our customers typically stay with us for many years (Read: high-touch messaging for high-net worth customers.) This provides a lot of opportunities for creative, emotional-driven work.

Key Responsibilities

• Create captivating digital assets for social media, email campaigns, website, landing pages, lead magnets, templates, digital ads, and more
• Design cohesive visual narratives that align with marketing objectives and strengthen brand identity
• Develop responsive layouts optimized for various devices and platforms
• Produce engaging motion graphics, animations, and interactive elements for digital campaigns
• Create data visualizations and infographics that communicate complex information effectively
• Collaborate with marketing, content, and product teams to understand campaign goals and translate them into visual solutions
• Stay current with digital design trends, best practices, and platform-specific requirements
• Conduct A/B testing of design elements to optimize conversion rates
• Maintain brand consistency while innovating within brand guidelines
• Participate in brainstorming sessions and contribute creative ideas to marketing initiatives

Required Qualifications

• Strong portfolio demonstrating exceptional digital design work with emphasis on marketing and direct response
• 3-7+ years of experience in digital design, preferably in marketing or advertising
• Expert proficiency in industry-standard design tools (Adobe Creative Cloud, Figma)
• Experience with digital marketing channels and understanding of their specific design requirements
• Strong understanding of design principles, typography, color theory, and composition for digital environments
• Knowledge of current digital design trends and best practices
• Excellent communication skills and ability to articulate design decisions
• Strong organizational skills with ability to manage multiple projects simultaneously
• Collaborative mindset and ability to incorporate feedback effectively

Preferred Skills & Experience

• Experience with UX/UI design principles and creating user-centered digital experiences
• Proficiency in creating motion graphics and video editing (After Effects, Premiere Pro)
• Understanding of HTML/CSS and responsive design principles
• Experience with marketing automation platforms and email design (HubSpot, etc.)
• Familiarity with social media platforms' design specifications and best practices
• Knowledge of accessibility standards in digital design
• Background in data-driven design and analytics interpretation

What you’ll get:

• Opportunity for career growth in a rapidly growing financial media/products company as well as professional development
• Ability to work hybrid/remotely
• Direct influence on the course of the business and day-to-day operations
• Competitive salary and benefits including bonus plan, medical and dental insurance, 401k match, and more.
• Unlimited paid time off (PTO)

GBI is headquartered in Midtown East, New York, NY. This position is available hybrid (two days in-office).

Salary range for this position is $75,000 to $110,000, depending on experience.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Design, Art/Creative, and Information Technology

Referrals increase your chances of interviewing at GBI by 2x

Get notified about new Digital Designer jobs in New York City Metropolitan Area.

New York, NY $122,499.00-$185,700.00 1 week ago

Junior Graphic Designer. Social Media & Digital Marketing

New York, NY $65,000.00-$68,000.00 1 week ago

New York City Metropolitan Area 2 days ago

New York, NY $140,000.00-$160,000.00 2 months ago

New York, NY $110,000.00-$159,000.00 2 weeks ago

Englewood, NJ $70,000.00-$80,000.00 4 days ago

New York, NY $71,200.00-$97,900.00 1 week ago

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.