Digital Marketing Copywriter Contractor (Remote in US)

Logical Media Group; Chicago (IL); Remote; USD 34,000 - 83,000; Full time

Benefits offered by this job

Remote work option

Equal Opportunity Employer

Job summary

Logical Media Group seeks a Copywriter Contractor to build and execute SEO-driven content strategies. You will research keywords, craft optimized copy, and publish to the CMS while ensuring alignment with client goals and brand voice.

You will collaborate with analytics, paid media, and email teams to maximize organic visibility, conversions, and engagement, with a strong emphasis on quality and deadlines. Remote work is available.

Qualifications

• Experience creating SEO-optimized content for diverse industries.
• Ability to strategize content with keyword-focused intent.
• Proficient editing and optimization for CMS and metadata.

Responsibilities

• Create and strategize high-quality, SEO-optimized content for Logical Media Group and clients.
• Conduct keyword research to target high-volume terms.
• Publish optimized content to CMS, meta data, and landing pages.
• Edit team content for SEO and email marketing alignment.
• Develop content strategies for SEO, Paid Media, and Email Marketing.
• Collaborate with web, paid media, and creative teams to ensure on-time delivery.

Skills

SEO knowledge

Keyword research

Creative writing

HTML basics

WordPress

Analytics

Editing

Cross-functional

Deadline management

Bachelor's degree

Education

Bachelor's degree in English/Journ/Marketing

Tools

Google Analytics

Google Search Console

SEMrush

Job description

A Copywriter Contractor at Logical Media Group will be responsible for content creation, primarily focused on creating and developing strategy for copy with Search Engine Optimization (SEO) best practices in mind in order to boost visibility of client marketing efforts and Logical Media Group internal marketing efforts, particularly in search engine ranking, paid media, and email marketing. This will include site research, keyword research, content development, and optimization for our clients.

Requirements

Deliverables

• Content Creation: Creating and strategizing high-quality, SEO-optimized content for both Logical Media Group and our external clients target audiences. Responsible for writing pieces of optimized keyword-rich SEO content based on variety of industries, topics, trends, and valuable industry updates which should be tailored to search engines and provide high value to targeted audiences.
• Keyword research: Use keyword research and content strategies for targeting and ranking for high-volume keywords
• Optimization: Post optimized articles and/or optimized content following industry standards to our CMS platform, social channels and more. Optimize current copy, landing pages and metadata for maximum organic exposure and conversions while maintaining engaging targeted content
• Edit: Provide oversight of SEO, Paid Media, and Email Marketing content written by team members by editing and optimizing per SEO best practices
• Digital Marketing Content Strategies: Craft SEO, Paid Media, and Email Marketing Content strategies and provide proactive recommendations for clients tailored to their unique goals, strengths, and challenges. Prioritize initiatives by impact and ease of implementation
• Cross-Team Communication and Strategy: Work cross-functionally with web, paid, and creative teams to ensure on-time delivery of initiatives and cohesive digital strategy.

Additional Responsibilities

• Continued learning: Keep up-to-date with and proactively research news and trends in digital marketing, content, analytics, trending topics, etc. and share with the team
• Team training: Help train Content support staff on basic management initiatives and setup tasks

Requirements

• Basic knowledge of SEO, Paid Media, and Email Marketing and how it applies to Content marketing
• Experience with tools such as Google Analytics, Google Search Console, SEMRush
• Expertise in creative writing incorporating SEO best practices, critical analysis, and editing skills
• Understanding of and experience in local search optimization
• Understanding of basic HTML as it relates to SEO
• Ability to implement foundational SEO recommendations in a Wordpress environment
• Ability to apply best practices and content strategy on various social media platforms (Facebook, Twitter, Instagram, Youtube, etc.)
• Excellent analytical, organizational, project management and time management skills
• Attention to detail and ability to effectively manage multiple clients and deadlines simultaneously
• Bachelor's Degree in relevant fields such as english, journalism, Communication, Marketing, etc.
• At least 3 years of experience in writing for online publications

Benefits

Logical Benefits

• Option to work completely remote
• Logical is an Equal Opportunity Employer. We strongly encourage candidates of all different backgrounds and identities to apply. Each new hire is an opportunity for us to bring in a different perspective, and we are always eager to further diversify our company