Digital Marketing Coordinator I

Cross Companies; Warner (OK); On-site; USD 38,000 - 48,000; Full time

Job summary

Cross Companies is seeking a Digital Marketing Coordinator I to support digital marketing, social media, events, and content creation. The role requires collaborating across business units to ensure consistent brand messaging and effective campaigns.

The ideal candidate brings experience in social media management, content production, and digital communications, with strong written and visual storytelling skills. This is a dynamic, business-wide support role with growth opportunities.

Qualifications

• Minimum 1–3 years of experience in marketing, communications, social media or related roles.
• Telecommunications, broadband, technology, or related industry experience preferred.

Responsibilities

• Create and manage digital content across social media platforms, blogs, and other channels.
• Develop and implement social media strategies aligned with brand standards and marketing initiatives.
• Create, schedule, and publish engaging content including graphics, videos, photography, and written communications.
• Support product launches and promotional campaigns with approved content.
• Manage social media advertising campaigns and assist with digital advertising initiatives.
• Assist with execution of community events, trade shows, open houses, and customer engagement programs.
• Monitor online reputation and engage professionally with customers and community members.

Skills

Social media management

Digital marketing

Content creation

Communication skills

Branding

Project management

Education

Bachelor's degree in Marketing or related field

Tools

Hootsuite

Buffer

Sprout Social

Adobe Creative Suite

Canva

SEO tools

Job description

Job Title

Digital Marketing Coordinator I

Job Classification

Non-Exempt

Reports To

Marketing Manager

Department

Marketing

Job Summary and Objectives

The Digital Marketing Coordinator I role is a versatile marketing professional responsible for supporting digital marketing, social media management, event & community engagement support, content creation, and brand stewardship.

The ideal candidate possesses a blend of marketing, digital media, and communication skills with the ability to support multiple projects across various business units.

Essential Job Functions

• Create and manage digital content across social media platforms, blogs, and other communication channels.
• Develop and implement social media strategies that align with company objectives, brand standards, and marketing initiatives.
• Create, schedule, and publish engaging content including graphics, videos, photography, and written communications.
• Support product launches, promotional campaigns, customer communications, and service announcements with approved content.
• Manage social media advertising campaigns and assist with digital advertising initiatives.
• Assist with execution of community events, trade shows, open houses, employee events, and customer engagement programs.
• Monitor online reputation and engage professionally with customers and community members across digital platforms.
• Support crisis communications and emergency communications efforts with direction from leadership utilizing approved content and copy.
• Maintain current knowledge of telecommunications products, industry trends, marketing best practices, and digital technologies.
• Deliver exceptional customer service by demonstrating ownership, professionalism, effective communication, and a customer-first mindset.

Supervisory Responsibilities

• No direct supervisory responsibility.

Competencies

• Strong knowledge of marketing principles, branding, advertising, and customer engagement.
• Experience with social media platforms, digital marketing, and content management.
• Familiarity with digital marketing tools, email platforms, analytics tools, and content creation software.
• Excellent written, verbal, and interpersonal communication skills.
• Creative content development, storytelling, and brand messaging abilities.
• Strong organizational and time management skills.
• Ability to manage multiple priorities in a fast-paced environment.
• Customer-focused mindset with strong relationship-building skills.
• Experience collaborating across departments and managing internal and external partnerships.
• Initiative, adaptability, and problem-solving abilities.
• Understanding of telecommunications, broadband, wireless, or technology industries preferred.

Physical and Mental Requirements

• Regularly required to sit, use hands, and communicate effectively.
• Frequently required to stand, walk, and operate office equipment.
• Occasionally lift and/or move up to 10 pounds.
• Ability to manage multiple projects, meet deadlines, and maintain attention to detail.
• Ability to analyze data and make informed recommendations.

Certification/ License Requirements

• Current Driver's License.

Work Environment

• Primarily office-based with frequent use of computers, communication platforms, marketing software and social media platforms
• Regular travel to company locations, events, sponsorship activities, and community engagements.
• Frequent interaction with internal teams, customers, vendors, media contacts, and community partners.

Education

Bachelor's degree in Marketing, Communications, Public Relations, Business, or related field preferred.

Experience

• Minimum of 1-3 years of experience in marketing, communications, managing social media accounts, digital marketing or related roles.
• Telecommunications, broadband, technology, or related industry experience preferred.
• Experience with social media management tools (e.g., Hootsuite, Buffer, Sprout Social)
• Basic graphic design or multimedia editing skills preferred (Adobe Creative Suite or Canva)
• Knowledge of SEO, web traffic metrics, and paid social campaign management.
• Photography, videography, graphic design, and content creation experience is a preference.

This position is Safety Sensitive under the Oklahoma Medical Marijuana Law.

Other duties may be assigned at the discretion of management based on the needs of the business.