Digital Marketing Coordinator: Email & Campaigns

International Executive Service Corps; Orlando (FL); On-site; USD 36,000 - 48,000; Full time

Job summary

Ryan Homes is seeking a Marketing Coordinator to join the Regional Marketing Team and drive lead generation and strategy. You will help write, design, code, and distribute digital marketing messages and partner with sales and marketing colleagues to develop content ideas, drip campaigns, and continuous optimization of our digital marketing efforts.

You will design and send eblasts using Exact Target, maintain plans, track performance, and support campaigns across Google My Business and

Qualifications

• Two to four years of email marketing experience.
• Basic knowledge of HTML and/or experience with Exact Target systems or similar
• Demonstrated ability to prepare and distribute reports.
• Effective oral and written communication is critical with a strength in creative copy.
• Associate's or bachelor’s degree, preferred.

Responsibilities

• Design, write, and distribute digital marketing messages.
• Use Exact Target to design, gain approval of, and send eblasts to prospects and realtors.
• Maintain eblast action plans and schedules for coming soon and open communities.
• Track and share eblast performance results.
• Support Google My Business listings and advertising campaigns.
• Relay ad changes to ad agencies; ensure brand compliance.
• Proof all regional marketing pieces for print/web; pull ad proofs and performance data.
• Assist with community webpage copy and photos updates to drive traffic and trigger lead actions.
• Assist with Virtual Community Review (VCR) action items.

Skills

Email marketing

HTML basics

Report preparation

Copywriting

Communication

Education

Associate's or Bachelor's degree

Tools

Exact Target

HTML

Job description

Ryan Homes is seeking a Marketing Coordinator to join the Regional Marketing Team and drive lead generation and strategy. You will help write, design, code, and distribute digital marketing messages and partner with sales and marketing colleagues to develop content ideas, drip campaigns, and continuous optimization of our digital marketing efforts.

You will design and send eblasts using Exact Target, maintain plans, track performance, and support campaigns across Google My Business and