Marketing Coordinator

International Executive Service Corps; Orlando (FL); On-site; USD 36,000 - 48,000; Full time

Job summary

Ryan Homes is seeking a Marketing Coordinator to join the Regional Marketing Team and drive lead generation and strategy. You will help write, design, code, and distribute digital marketing messages and partner with sales and marketing colleagues to develop content ideas, drip campaigns, and continuous optimization of our digital marketing efforts.

You will design and send eblasts using Exact Target, maintain plans, track performance, and support campaigns across Google My Business and

Qualifications

• Two to four years of email marketing experience.
• Basic knowledge of HTML and/or experience with Exact Target systems or similar
• Demonstrated ability to prepare and distribute reports.
• Effective oral and written communication is critical with a strength in creative copy.
• Associate's or bachelor’s degree, preferred.

Responsibilities

• Design, write, and distribute digital marketing messages.
• Use Exact Target to design, gain approval of, and send eblasts to prospects and realtors.
• Maintain eblast action plans and schedules for coming soon and open communities.
• Track and share eblast performance results.
• Support Google My Business listings and advertising campaigns.
• Relay ad changes to ad agencies; ensure brand compliance.
• Proof all regional marketing pieces for print/web; pull ad proofs and performance data.
• Assist with community webpage copy and photos updates to drive traffic and trigger lead actions.
• Assist with Virtual Community Review (VCR) action items.

Skills

Email marketing

HTML basics

Report preparation

Copywriting

Communication

Education

Associate's or Bachelor's degree

Tools

Exact Target

HTML

Job description

As a Marketing Coordinator atRyan Homes, a brand of NVR, you work directly with the Regional Marketing Team on lead generation and strategy. You will help drive sales by writing, designing, coding, and distributing digital marketing messages. You will work alongside sales and marketing team members to develop content ideas, drip campaigns, and constant improvement to our digital marketing efforts.

What you will be doing:

• Use of Exact Target to design, gain approval of, and send eblasts to prospects and realtors
• Maintain eblast action plans and schedules for coming soon and open communities
• Track and share eblast performance results
• Carry out internal marketing efforts to support Google My Business Listings and advertising campaigns
• Relay ad changes to ad agencies
• Ensure compliance with equal housing, payment DISCLAIMERS, and Ryan Homes Brand
• Proof all Regional Marketing pieces for print/web
• Pull ad proofs, targeting & performance data for each ad as needed
• Assist with community webpage copy and photos updates to drive traffic and trigger lead actions
• Assist with implementing Virtual Community Review (VCR) action items
• Complete administrative web changes, including price changes, inventory home information, etc. as needed
• Coordinate procurement of product and community videos and photos

Qualified applicants have:

• Two to four years of successful email marketing experience
• Basic knowledge of HTML and/or experience with Exact Target systems or similar
• Demonstrated ability to prepare and distribute reports
• Effective oral and written communication is critical to this role with a strength in creative copy
• Associate's or bachelor’s degree, preferred

Life at NVR:

As the parent company ofRyan Homes,NVHomesandHeartland Homes, NVR is committed to your success and we will give you the tools, training, and industry knowledge you need to excel and thrive. Our management team is tenured and talented, nearly 80% of them promoted from within, so you will have mentors who can share their knowledge, and provide career guidance and encouragement.

NVR offers traditional benefits, among the best in the industry. In addition, we offer all employees stock ownership through a profit sharing trust as part of our retirement savings package. NVR has had the highest Earnings Per Share growth rate in the past 10 years, so as we grow financially, so do you!

View more about our exceptional culture and comprehensive benefits at https://www.nvrcareers.com/ .

We are an Equal Opportunity Employer.

Drug Testing and Credit Check are required.

Applicants must be legally entitled to work in the United States, as NVR does not provide visa sponsorship.