Digital Marketing Coordinator

iCare; Raleigh (NC); On-site; USD 45,000 - 65,000; Full time

Job summary

A leading company in medical devices is seeking a motivated Digital Marketing Coordinator to support their marketing campaigns in the USA. This entry-level role will involve developing content, coordinating campaigns, and enhancing the iCare brand's presence across digital channels. The ideal candidate is eager to learn and collaborate within a team, contributing to the strategic execution of marketing efforts.

Qualifications

• Minimum 2 years experience in digital marketing or a related field.
• Strong interest in digital marketing and a desire to grow.
• Proficiency in English (written and spoken) required.

Responsibilities

• Assist in planning and executing digital marketing campaigns.
• Create and publish engaging content.
• Monitor campaign performance and gather insights.

Skills

Digital Marketing

Communication

Collaboration

Proactiveness

Detail-oriented

Adaptability

Tools

HubSpot

Content Management Systems

Job description

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iCare, a trusted partner in ophthalmic management, provides cutting-edge medical devices for screening and diagnosing ocular diseases. The iCare product line includes retinal imaging, fundus perimeters, rebound tonometers, and software solutions, all aimed at enhancing diagnostic accuracy and patient care.

Role Description

We are looking for a motivated and detail-oriented Digital Marketing Coordinator to support the execution of digital marketing campaigns for the iCare brand in the USA. This role is ideal for someone early in their marketing career who is passionate about digital marketing, eager to learn, and excited to work collaboratively in a team environment. You will help bring our brand to life across digital channels by developing content, coordinating campaigns, and ensuring alignment with global brand guidelines.

Key Responsibilities

• Assist in the planning and execution of digital marketing campaigns across channels such as social media, email, and web.
• Create and publish engaging content in line with brand guidelines.
• Collaborate with marketing team members to support campaign development and rollout.
• Help maintain and update digital platforms, including websites and social media accounts.
• Coordinate with external partners (e.g., creative agencies) as needed to support campaign execution.
• Monitor campaign performance and assist in gathering insights for continuous improvement.
• Support day-to-day digital marketing operations and administrative tasks.

Skills & Qualifications

• Minimum 2 years of experience in digital marketing or a related field.
• Strong interest in digital marketing and a desire to grow and learn.
• Excellent communication and collaboration skills.
• Proficiency in English (written and spoken).
• Familiarity with digital tools such as HubSpot, social media platforms, and content management systems.
• Basic understanding of content creation and campaign coordination.
• Personal attributes: team-oriented, proactive, detail-focused, enthusiastic, and adaptable.

Seniority level

• Entry level

Employment type

• Full-time

Job function

• Marketing, Public Relations, and Writing/Editing

Industries

• Medical Device

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