Digital Marketing Coordinator

Fickling & Company; Macon (GA); On-site; USD 50,000 - 60,000; Full time

Benefits offered by this job

Competitive compensation and benefits

Opportunity to work across diverse divisions

Collaborative team environment

Job summary

A leading real estate firm in Macon is seeking a Digital Marketing Coordinator to support and execute its digital marketing efforts. The role involves a strong focus on social media strategy, collaboration with various departments, and managing digital campaigns. Ideal candidates should have a Bachelor’s degree along with 2-4 years of experience in social media or digital marketing. This in-office position offers competitive compensation between $50K and $60K, along with benefits like PTO and health insurance.

Qualifications

• 2-4 years of experience in social media management or digital marketing coordination.
• Strong understanding of major social media platforms and analytics tools.
• Familiarity with CMS platforms and email marketing tools.

Responsibilities

• Plan, create, schedule, and publish social media content.
• Assist with website content updates and basic CMS management.
• Monitor KPIs for digital campaigns and prepare performance reports.

Skills

Social media management

Digital marketing coordination

Content strategy

Copyediting skills

Design tools (Canva, Adobe)

Education

Bachelor’s degree in Marketing, Communications, or related field

Job description

The Digital Marketing Coordinator plays a key role in supporting and executing Fickling & Company’s digital marketing efforts across its Commercial Sales, Residential Sales, and Commercial Property Management divisions. This position has a strong focus on social media strategy and execution, while collaborating closely with the in-house web developer and referral coordinator to ensure consistent branding, integrated campaigns, and measurable digital growth across all business lines.

This role is ideal for a creative, organized marketer who understands how to tailor messaging for different audiences while maintaining a cohesive brand presence.

This position is in-office. Some short travel to offices in the immediate area required.

Key Responsibilities

Social Media Strategy & Execution (Primary Focus)

• Plan, create, schedule, and publish social media content across platforms including Facebook, Instagram, LinkedIn, and others as appropriate
• Develop and manage monthly social media calendars that support residential listings, commercial listings, property management services, recruiting, and brand awareness
• Customize messaging and content to align with the distinct goals of each division while maintaining Fickling & Company’s brand standards
• Monitor engagement, comments, and messages; coordinate responses internally as needed
• Track social media performance and provide insights, reports, and recommendations for improvement
• Work closely with the in-house web developer to align social media content with website updates, landing pages, listings, blogs, and digital campaigns
• Collaborate with the referral coordinator to promote relocation, referral, and partnership initiatives through digital channels
• Support agents, property managers, and leadership teams with digital promotion requests and campaign coordination
• Ensure messaging is consistent across residential, commercial, and property management marketing efforts

Website, Email & Digital Campaign Support

• Assist with website content updates, blog publishing, and basic CMS management
• Support email marketing campaigns for listings, company announcements, referrals, and client communications
• Coordinate creative assets, copy, and timelines across social, web, and email channels
• Maintain organized digital asset libraries and ensure brand consistency

Reporting & Optimization

• Monitor key performance indicators (KPIs) for social media and digital campaigns
• Prepare regular performance reports and summaries for marketing leadership
• Use analytics and insights to refine content strategy, improve engagement, and increase reach

Qualifications

• Bachelor’s degree in Marketing, Communications, or related field (or equivalent experience)
• 2–4 years of experience in social media management or digital marketing coordination
• Strong understanding of major social media platforms and analytics tools
• Experience working with multiple business units or service lines preferred
• Familiarity with CMS platforms, email marketing tools, and basic SEO principles
• Experience with Canva, Adobe, or similar design tools preferred

Skills & Attributes

• Strong writing and copyediting skills with attention to brand voice
• Highly organized and detail-oriented
• Creative, proactive, and data-driven
• Comfortable managing multiple priorities and deadlines
• Collaborative team player with strong communication skills

What We Offer

• Competitive compensation and benefits - Salary $50K-$60K, PTO, health insurance, 401K
• Opportunity to work across diverse real estate divisions
• Collaborative, in-house team environment
• Growth opportunities within a well-established, respected real estate firm