Digital Marketing Coordinator

Jobtailor; Irvine (CA); On-site; USD 60,000 - 90,000; Full time

Job summary

Jobtailor in Irvine is seeking a hands-on digital marketing professional to manage website updates across WordPress sites, maintain brand-consistent content, and support lead generation initiatives. You will handle assets like images and videos, assist with campaign QA and tracking, and optimize SEO and local listings.

The role requires 2–4 years of relevant experience, strong organizational and communication skills, and familiarity with GA4, GTM, and CRM systems.

Qualifications

• 2-4 years of experience in digital marketing, website management, online listing management, SEO, website analytics, or advertising support.
• Familiarity with GA4, Google Tag Manager, WordPress, CRM systems, call tracking platforms, marketing automation tools, and online reputation management platforms is a plus.
• Strong organizational skills and ability to manage multiple projects and deadlines.

Responsibilities

• Execute website updates across WordPress websites, including landing pages, blog posts, forms, and content enhancements.
• Help maintain content accuracy, SEO best practices, and brand consistency across all digital properties.
• Upload and manage digital assets including images, videos, PDFs, and promotional content.
• Support digital lead generation strategies to increase qualified inquiries, tours, and move-ins across communities.
• Assist with campaign QA, tracking implementation, and creative updates.
• Monitor campaign pacing, budgets, and performance trends and communicate optimization recommendations.
• Support ongoing SEO initiatives including metadata updates, keyword research, local listings management, and content optimization.
• Assist with tracking website performance using GA4, Google Search Console, and other analytics platforms.
• Identify opportunities to improve website traffic, engagement, conversion rates, and lead quality.
• Manage and maintain online business listings across Google Business Profile, Apple Maps, Bing Places, Yelp, and other directories.
• Assist with lead tracking, CRM coordination, and digital conversion optimization efforts.
• Support implementation and testing of forms, call tracking, pixels, UTM parameters, and other marketing technologies.
• Help ensure proper tracking and attribution across campaigns and websites.
• Help manage timelines, tasks, and communication across multiple concurrent marketing projects.
• Coordinate with community teams, designers, developers, agency partners, and vendors.
• Maintain organized documentation of marketing initiatives, campaign assets, and reporting.

Skills

Digital marketing

Website management

SEO

Analytics

WordPress

GA4

Education

Bachelor's degree in Marketing/Communications/Business

Tools

WordPress

GA4

Google Tag Manager

CRM systems

Call tracking platforms

Marketing automation tools

Reputation.com

Job description

Responsibilities

• Execute website updates across WordPress websites, including landing pages, blog posts, forms, and content enhancements
• Help maintain content accuracy, SEO best practices, and brand consistency across all digital properties
• Upload and manage digital assets including images, videos, PDFs, and promotional content
• Support digital lead generation strategies designed to increase qualified inquiries, tours, and move-ins across company communities
• Assist with campaign QA, tracking implementation, and creative updates
• Monitor campaign pacing, budgets, and performance trends and communicate optimization recommendations
• Support ongoing SEO initiatives including metadata updates, keyword research, local listings management, and content optimization
• Assist with tracking website performance using tools such as GA4, Google Search Console, and other analytics platforms
• Identify opportunities to improve website traffic, engagement, conversion rates, and lead quality
• Manage and maintain online business listings across platforms such as Google Business Profile, Apple Maps, Bing Places, Yelp, and other directory services
• Assist with lead tracking, CRM coordination, and digital conversion optimization efforts
• Support implementation and testing of forms, call tracking, pixels, UTM parameters, and other marketing technologies
• Help ensure proper tracking and attribution across campaigns and websites
• Help manage timelines, tasks, and communication across multiple concurrent marketing projects
• Coordinate with community teams, designers, developers, agency partners, and vendors
• Maintain organized documentation of marketing initiatives, campaign assets, and reporting

Requirements

• Bachelors degree in Marketing, Communications, Business, or related field preferred
• 2-4 years of experience in digital marketing, website management, online listing management, SEO, website analytics, or advertising support, with a basic understanding of digital marketing performance metrics
• Familiarity with platforms such as GA4, Google Tag Manager, WordPress, CRM systems, call tracking platforms, marketing automation tools, and online reputation management platforms such as Reputation.com is a plus
• Strong organizational skills with the ability to manage multiple projects and deadlines simultaneously
• Excellent written, verbal, and cross-functional communication skills.