Digital Marketing Coordinator

Defined Fitness Inc.; Albuquerque (NM); On-site; USD 45,000 - 50,000; Full time

Benefits offered by this job

Gym membership

Staff passes

Discounted personal training sessions

Life/AD&D insurance

Long-term disability

Pet insurance

401(k)

Job summary

Defined Fitness Inc. is seeking a Digital Marketing Coordinator to drive campaigns across social media, email, and paid channels from our Albuquerque, NM office.

The role focuses on increasing brand visibility, traffic, and lead generation while collaborating with content creators, designers, and sales teams. The candidate will analyze performance data with Google Analytics and HubSpot to deliver actionable insights, optimize campaigns, and support customer acquisition in a competitive US

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• Experience in digital marketing.
• Proficiency with Google Analytics and marketing platforms.
• Strong copywriting and communication skills.
• Experience with HubSpot CRM and marketing automation.

Responsibilities

• Develop, implement, and manage digital marketing campaigns across channels including social media, email, and paid advertising.
• Monitor and analyze campaign performance using Google Analytics and HubSpot to optimize efforts.
• Coordinate content creation and copywriting to ensure consistent brand messaging.
• Manage social media platforms using Hootsuite to schedule posts and track performance.
• Collaborate with marketing to align digital initiatives with brand strategies.

Skills

Google Analytics

HubSpot

Copywriting

Marketing automation

CRM tools

Digital advertising

Hootsuite

Education

Bachelor’s degree in Marketing, Communications, Business

Tools

Google Ads

Hootsuite

Job description

If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process.

Marketing Full Time Corporate, Albuquerque, NM, US

10 days ago Requisition ID: 5705

Salary Range: $45,000.00 To $50,000.00 Annually

About the Role:

The Digital Marketing Coordinator plays a pivotal role in executing and optimizing digital marketing strategies to enhance brand visibility and engagement across multiple online platforms. This position is responsible for coordinating campaigns that drive traffic, generate leads, and increase overall brand awareness in alignment with the company’s marketing objectives. The role requires close collaboration with cross-functional teams including content creators, designers, and sales to ensure cohesive messaging and effective campaign delivery. The Digital Marketing Coordinator will analyze performance data to provide actionable insights and recommendations for continuous improvement. Ultimately, this role contributes significantly to building a strong digital presence that supports business growth and customer acquisition in the competitive United States market.

Minimum Qualifications:

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Proven experience in digital marketing or a similar role.
• Proficiency with Google Analytics and digital advertising platforms.
• Strong copywriting and communication skills.
• Experience using marketing automation and CRM tools such as HubSpot.

Preferred Qualifications:

• Certification in Google Analytics or Google Ads.
• Experience with social media management tools like Hootsuite.
• Familiarity with SEO best practices and content marketing strategies.
• Previous experience working in a marketing department within a corporate environment.
• Knowledge of brand marketing principles and brand awareness campaigns.

Responsibilities:

• Develop, implement, and manage digital marketing campaigns across various channels including social media, email, and paid advertising.
• Monitor and analyze campaign performance using tools such as Google Analytics and HubSpot to optimize marketing efforts and report on key metrics.
• Coordinate content creation and copywriting efforts to ensure consistent brand messaging and engagement.
• Manage social media platforms using tools like Hootsuite to schedule posts, engage with audiences, and track social media performance.
• Collaborate with the marketing department and other stakeholders to align digital marketing initiatives with overall brand marketing strategies.

Skills:

The required skills such as Google Analytics and HubSpot are essential for tracking campaign performance and managing customer relationships effectively. Digital marketing and digital advertising expertise enable the coordinator to design and execute targeted campaigns that reach the right audience. Brand awareness and brand marketing skills ensure that all communications align with the company’s identity and resonate with potential customers. Proficiency in Hootsuite facilitates efficient social media management, allowing for timely content distribution and audience engagement. Copywriting skills are critical for creating compelling and clear messaging that drives action and supports overall marketing goals..

Physical Requirements:

• Must be able to sit for extended periods
• Must be able to lift and carry approximately 25 pounds
• Must be able to perform the following tasks: walk, squat, crouch, stoop, stand, listen, read and write
• Gym Membership (full access to our gym facilities at no cost to team members)
• Staff Pass Memberships (complementary membership for family & friends)
• Discounted Personal Training Sessions
• Life / AD&D Insurance
• Long-term disability
• Pet Insurance
• 401(k) retirement plan (subject to eligibility requirements)