Digital Marketing Associate, Zappos & Shopbop

Amazon; New York (NY); On-site; USD 54,000 - 117,000; Full time

Job summary

A leading company in the digital space seeks a Digital Marketing Associate to enhance marketing strategies for Zappos and Shopbop. The ideal candidate will manage creative processes, cross-channel communications, and analytics to drive brand performance. A Bachelor's degree and experience in digital marketing are essential for success in this dynamic role.

Qualifications

• 1-3 years of analytics or digital marketing experience.
• Experience with paid media or brand marketing.
• Experience with retail.

Responsibilities

• Support the launch of new strategies across marketing channels.
• Oversee the creative briefing process, identifying improvement opportunities.
• Manage the promotional calendar for paid media.

Skills

Strong verbal and written communication

Time management

Attention to detail

Education

Bachelors from a four-year college or equivalent

Tools

Microsoft Office

Job description

Amazon Digital Marketing overseeing Zappos and Shopbop, is looking for a Digital Marketing Associate to support in the day-to-day execution of our Digital Marketing program across Zappos and Shopbop. This role will support in paid SEM, social, and affiliates, and will be responsible for managing and improving our creative briefing process. Teamwork, time management, strong communication skills, and attention to detail are crucial for success in this role.

Key job responsibilities
• Support the launch of new strategies across our brand and performance marketing channels
• Responsible for overseeing the creative briefing process, and identifying opportunities for improvement
• Responsible for asset and copy distribution
• Manage the promotional calendar from the paid media side, ensuring all agencies receive the most up to date details
• Manage the execution of our COOP and brand partnership campaigns
• Put together creative recaps to walk our creative and editorial team through creative wins and best practices
• Review all previews of ads before launch, ensuring these align with business best practices
• Communicating campaign deliverables, objectives and timelines to all cross-functional teams
• Create competitive studies, gather insights and distill findings
• Manage cross-channel status meetings and communication leveraging existing tools; define agendas for project kick off meetings
• Work cross functionally across different marketing and creative teams (influencer, editorial, creative, organic social, etc)

BASIC QUALIFICATIONS

- Bachelors from a four-year college or equivalent
- 1-3 years of analytics or digital marketing experience
- Experience with paid media, or brand marketing
- Experience with retail
- Strong verbal and written communication
- Managing project deliverables with accountability

PREFERRED QUALIFICATIONS

- Proficient in Microsoft Office with some excel skills

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $54,400/year in our lowest geographic market up to $116,300/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits . This position will remain posted until filled. Applicants should apply via our internal or external career site.

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.