Digital Marketing Associate, Children's Publishing

Simon & Schuster, Inc.; New York (NY); On-site; USD 50,000 - 70,000; Full time

Job summary

A leading company in children's publishing seeks a Digital Marketing Associate to manage influencer marketing campaigns. This role requires strong communication and project management skills, fostering relationships with content creators. Ideal candidates have a passion for children's literature and digital media management.

Benefits

Medical, dental, vision

401(k) plan

Tuition assistance

PTO

Broad Based Ownership program

Qualifications

• 2–3 years of experience in marketing or social media management.
• Familiarity with the children’s and YA publishing landscape.
• Fluency in social media platforms like Instagram and TikTok.

Responsibilities

• Oversee paid and organic influencer marketing campaigns.
• Manage Simon Kids and Simon Teen Influencer Programs.
• Collaborate on content creation for marketing platforms.

Skills

Attention to detail

Project management

Communication

Tools

Airtable

Canva

Basic video editing tools

Job description

Digital Marketing Associate, Children's Publishing

1230 Ave of the Americas, New York, NY 10036, USA

Posted Thursday 1 May 2025 at 4:00 am

Simon & Schuster was named to Forbes magazine list of America's Best Mid-Size Employers 2022. Simon & Schuster is a global leader in general interest publishing, dedicated to providing the best in fiction and nonfiction for readers of all ages, and in all printed, digital and audio formats. Its distinguished roster of authors includes many of the world's most popular and widely recognized writers, and winners of the most prestigious literary honors and awards. It is home to numerous well-known imprints and divisions such as Simon & Schuster, Scribner, Atria Books, Gallery Books, Pocket Books, Adams Media, Simon & Schuster Children's Publishing and Simon & Schuster Audio and international companies in Australia, Canada, India and the United Kingdom, and proudly brings the works of its authors to readers in more than 200 countries and territories. For more information visit our website at www.simonandschuster.com.

Do you have a favorite Bookstagrammer whom you follow? Have you built your TikTok FYP into a BookTok-only feed? If so, you could be a great fit for the Digital Marketing team at Simon & Schuster Children’s Publishing!

The Digital Marketing Associate at Simon & Schuster Children’s Publishing is responsible for overseeing paid and organic influencer marketing campaigns for a wide range of bestselling and acclaimed children’s and YA titles. As part of our Digital Marketing team, this role works across both of our brand channels for Simon Kids (picture books, ready-to-reads, chapter books, and middle grade) and Simon Teen (young adult) and also collaborates with Trade Marketing, Education and Library Marketing, Publicity, Ad Promo, Editorial, and Sales.

Successful candidates will bring a strong skill set for communication and project management, along with a passion for cultivating meaningful relationships with readers and content creators, leveraging existing fandoms for our authors, and reaching new communities for our books! The Digital Marketing Associate reports to the Senior Digital Marketing Manager.

Responsibilities:

• Conceptualize, execute, and report on paid and organic influencer marketing campaigns for book-focused, parent, educator, and lifestyle influencers
• Manage the Simon Kids Influencer Program and assist with maintaining the Simon Teen Influencer Program, including overseeing day-to-day communications with influencers, tracking content posts and title sentiment, and researching emerging voices for program inclusion
• Collaborate with social channel leads on influencer engagement, community management, and content creation for the Simon Kids and Simon Teen platforms
• Generate campaign performance recaps for internal and external stakeholders, including authors, agents, and Sales
• Assist with tracking competitor titles, consumer behavior, and industry and pop culture trends to leverage promotional opportunities
• Handle administrative tasks including book mailings, ARC inventory, influencer contracts, and invoicing
• Participate in seasonal brainstorming for digital marketing plans and read assigned manuscripts for forthcoming titles
• Other responsibilities and duties as assigned

Requirements:

• 2–3 years of experience in marketing, influencer marketing, social media management, and/or digital media
• Passion for children’s books and literacy, and familiarity with the competitive children’s and YA publishing landscape
• Fluency across social media platforms (Instagram, TikTok, Threads, X, YouTube) and awareness of the evolving influencer marketplace
• Strong attention to detail and project management skills, with proven ability to multi-task, prioritize, and problem-solve in a fast-paced environment
• Superior written and verbal communication skills, including the ability to frame feedback for external partners in a constructive manner

Nice-to-haves:

• Experience with Airtable, Meltwater, Canva, and basic video editing tools for social content creation (CapCut, Reels)
• Comfortable being on camera for public-facing social media content

Simon & Schuster US is an equal opportunity employer (EOE) including disability/vet. At Simon & Schuster US, the spirit of inclusion feeds into everything that we do. From employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Simon & Schuster US is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.

The hiring salary range for this position applies to New York City, California, Colorado, Washington state, and most other geographies. Starting pay for the successful applicant depends on a variety of job-related factors, including but not limited to geographic location, market demands, experience, training, and education. The benefits available for this position include medical, dental, vision, 401(k) plan, life insurance coverage, disability benefits, tuition assistance program and PTO or, if applicable. Additionally, employees have access to our industry-first, Broad Based Ownership program, which makes all employees partners in our shared success.

Candidates hired for this or any other posted Simon & Schuster role will be employees of Simon & Schuster, LLC, subject to all policies , including theWorkplace Privacy Notice , and eligible solely for the benefits plans thereof.

1230 Ave of the Americas, New York, NY 10036, USA