Digital Marketing Assistant: Social Content & Campaigns

Burke & Herbert Bank & Trust; Moorefield (WV); On-site; USD 21,000 - 30,000; Part time

Job summary

Burke & Herbert Bank & Trust is seeking a part-time Digital Marketing Specialist in Moorefield, WV to support digital channels, social content, and campaign execution. You will help plan, create, and publish content across social media and signage, maintaining brand consistency and assisting with community engagement initiatives.

The role requires collaboration across marketing, communications, retail, and product teams, with emphasis on content development, metrics tracking, and basic video

Qualifications

• Associate degree in marketing, communications, digital media, or related field preferred.
• At least 2 years of marketing, communications, social media, content creation, or digital media experience preferred.
• Experience capturing or editing short-form social media video content preferred.
• Experience in financial services or a regulated industry preferred.

Responsibilities

• Assist with the planning, scheduling, and publishing of content across the Bank's social media and digital channels, including interior and exterior digital signage.
• Help create and update digital marketing materials using established brand templates and guidelines.
• Assist with monitoring social media channels and identifying engagement opportunities.
• Coordinate content requests and assist with campaign execution across marketing, communications, retail, business lines and product teams.
• Maintain the Bank’s digital asset library, ensuring content is organized and accessible.
• Help track and compile basic social media and digital marketing performance metrics.
• Support community engagement and event promotion through digital and social media channels.

Skills

Communication skills

Social media familiarity

Social media management

Content development

Marketing metrics

Canva & Adobe CC

Photography basics

Organization skills

Attention to detail

Cross-functional collaboration

Learning mindset

Education

Associate degree

Tools

Canva

Adobe Creative Cloud

Job description

Burke & Herbert Bank & Trust is seeking a part-time Digital Marketing Specialist in Moorefield, WV to support digital channels, social content, and campaign execution. You will help plan, create, and publish content across social media and signage, maintaining brand consistency and assisting with community engagement initiatives.

The role requires collaboration across marketing, communications, retail, and product teams, with emphasis on content development, metrics tracking, and basic video