Digital Marketing Assistant Manager - CGSS

Live! Casino & Hotel; Hanover (MD); Hybrid; USD 51,000 - 71,000; Full time

Benefits offered by this job

Health coverage

Retirement options

Free parking

Discounted meals

Tuition reimbursement

Job summary

Live! Casino & Hotel is seeking a Performance Marketing Assistant Manager to drive paid search, SEO, and AI optimization initiatives from our Maryland or Philadelphia locations, with remote work as needed.

You will support the Sr. Digital Marketing Manager, manage end-to-end paid search campaigns, and collaborate with cross-functional teams to unlock growth across Live! brands. A strong analytics mindset and 2–3 years in search are required.

Qualifications

• Four-year degree in a relevant field or equivalent experience.
• Google Ads Certification is a plus.
• Proficient in GA4; Certification is a plus.
• 2–3 years managing search campaigns.
• 2–4+ years total work experience in a business or agency.
• Experience managing paid search campaigns end-to-end.
• Ability to build reports in Google Ads and GA4.
• Knowledge of GTM, Semrush, ReviewTrackers is a plus.
• Sitecore experience is a plus; understanding of schemas.
• Proficient with Monday.com and project-tools.

Responsibilities

• Support Sr. Digital Marketing Manager in paid search account management.
• Manage daily paid search activities: bidding, budgeting, forecasting, testing.
• Conduct keyword research and write ad copy; establish bidding strategies.
• Assist in paid search strategies and testing projects.
• Support SEO efforts with internal teams and agency partners.
• Monitor SEO using SEMrush, GSC, and GA4; identify growth opportunities.
• Mentor team on SEM best practices and certifications.
• Coordinate with agencies; report performance weekly, monthly, quarterly.
• Mentor teams on AI optimizations for paid and organic strategies.
• Prepare and present monthly marketing best practices; ensure data-driven decisions.

Skills

Paid search

Google Ads

Analytics

Excel

A/B testing

SEO

Communication

PM tools

AI trends

Content ideation

Education

Bachelor's degree in Marketing/Communications/Media relations

Equivalent work experience

Tools

Google Ads Editor

GA4

Semrush

Google Analytics 4

Looker Studio

Google Tag Manager

Monday.com

ReviewTrackers

Sitecore

Job description

Min Compensation

USD $51,273.00/Yr.

Max Compensation

USD $70,721.00/Yr.

Overview

Why We Need Your Talents:

Bring your passion, enthusiasm, and entrepreneurial spirit to work on the growing Live! brand.We'reone of the most successful regional gaming and hospitality companies in the country and need aPerformanceMarketing Assistant Managerto help our business units unlock more growth.You'llsupport theSr.DigitalMarketing Managerregardingall paid search account management.You'lloptimizeour campaigns with our business partners and recommend test-and-learn opportunities to improve performance.We'llalso want you to help improve our organic search rankings (SEO) by working with our web teams on implementing SEO best practices.

This position requires in-depth knowledge ofsearchbest practices: building paid campaigns,A/B testing, tracking,optimizing, and reporting on performance, and content ideation.We'realso looking for you to bring your POV on organic strategies from concept, execution and optimizations based on data analysis.You'llalso keep up with current AI trends and apply optimizations in our paid and organic strategies.This is a highly visible role where thePerformanceMarketing Assistant Managerwillwork closely with corporate and multi-property departments,vendors,and agency partners.You'llbe based out of our Maryland or Philadelphia location but often work remotely.

Responsibilities

Where You'll Make an Impact:

• Paid Search

  • Support and effectively communicate with the Sr. DigitalMarketing Managerregardingall paid search account management.
  • Perform daily campaign activities forenterprise-levelpaid search campaigns including bid management, budget allocation, forecasting, performance monitoring, strategic testing, and campaign expansion.
  • Conduct keyword research, write ad copy,establishbidding strategies to exceed KPIs and manage budget accordingly.
  • Assistin paid search campaign strategies and testing projects.
  • Assistgaming and gaming operations,floorspromotions, Live! Rewards, as needed.
  • Pull weekly campaign reports and analyze campaign highlightsand action items.
  • Collaborate with corporate and property stakeholders to support business goals, keeping stakeholders informed of performance to goals on a weekly,monthly,and quarterly basis.
  • Contribute to monthly marketing bestpracticespresentations and quarterly digital agency reviews.
  • Coordinate with digital media agencies as needed.
  • Mentor teamson SEM best practices, update on industry news,maintainrelevantcertifications,andidentifylearning opportunities.

  SEO

  • Support Sr. DigitalMarketing Managerwith SEO projects.
  • Partner with agency and internal team to implement SEO standards during site redesigns, major and minorenhancements,and new site features.
  • Monitor SEO performance byutilizingSEO tools such asSemrush, Google Search Console, and Google Analytics4.
  • Identifynew SEO growth opportunities by analyzing existing content architecture, keyword constructs,audits,and data/traffic analysis.
  • Mentor teamson SEO best practices, update on industry news andidentifylearning opportunities.

  AI Search

  • Support the Sr. Digital Marketing Manager with AI optimization projects.
  • Measure AI performance using AI tools.
  • Identifyand implement AI optimizations to improve our AI visibility, brandmentions,and SOV scores.
  • Mentor teams on AIO best practices

Skills to Help You Succeed:

• Passion for data analysis and creative thinking

• High levelof attention-to-detail

• Abilityto work in a fast-paced environment,multi-task and stay organized

• Ability to blend creative and analytical thinking to develop insights and hypotheses based on structured and unstructured data

• Excellent presentation and communication skills

• Proficient inGoogle Ads Editor andExcel

• Working knowledgeofMicrosoft Office Suite including PowerPoint, Word, and Outlook

Qualifications

Must-Haves:

• Education

• A four (4)-year degree in Marketing, Communications, Media relations or a related field or equivalent work experience

• Google Ads Certificationisa plus

• Proficient in Google Analytics4, Certification is aplus

• Experience

• 2- 3years managing search campaigns for a business or agency

• 2- 4+ years total work experience in a business or agency setting

• Experience independently managing paid search campaigns from soup to nuts

• Working knowledge of and ability to build out reports in Google Ads and Google Analytics 4 required

• Working knowledge of Google Ads Editor is a plus

• Data (formerlyLooker)Studio knowledge is a plus

• Working knowledge of Google Tag Manager,Semrush,ReviewTrackersis a plus.

• Experience with Sitecore is a plus

• Understanding ofSchemaa plus

• Understanding of web analyticsmethodologyand strategies

• Proficient withMonday.com,or otherproject managementtools

• Hospitality/Gaming industry experience a plus but notrequired

• Supervisory experience preferred but notrequired

• Must be able to obtain andmaintaina valid gaming license asdeterminedby Maryland and/or Pennsylvania gaming authorities

Physical Requirements:

• Ability to:

• Occasionally stand for extended periods of time

• Reach for specific objects at short distances in local working area

• Sit80% of the time

• Use of stairs and elevators

What We Offer

Perks We Offer You

• Comprehensive health coverage for full-time and part-time Team Members and their eligible dependents
• Generous retirement savings options are available.
• Free uniforms
• Free parking
• Discounted meals
• Service and Attendance bonuses
• Tuition reimbursement
• Discounts on hotels, theme parks, travel, and more!

Life at Live!

• 24/7 high energy casino with a culture committed to fairness, teamwork, and most importantly FUN.

• Casino is over 100,000 square feet and requires the ability and energy to move about it with a true sense of urgency!

• Exposed to alcohol, cigarette and cigar smoke, bright lights, and loud noises.
• You will work in an environment where smoking is allowed.