Digital Marketing and Social Media Manager

IJW Whiskey Company; New York (NY); On-site; USD 100,000 - 125,000; Full time

Job summary

An innovative spirits company is seeking a Digital Marketing and Social Media Manager to elevate their brand presence. This role involves crafting and executing digital strategies that enhance engagement and drive e-commerce performance. The ideal candidate will thrive in a fast-paced environment, leveraging creativity and analytical skills to build impactful digital ecosystems. Join a dynamic team dedicated to redefining the spirits industry with a unique portfolio of premium brands. If you're passionate about marketing and ready to make a significant impact, this opportunity awaits you!

Benefits

401(k)

Medical insurance

Vision insurance

Competitive salary

Collaborative culture

High-impact role

Qualifications

• 5+ years of digital marketing experience in spirits or luxury goods.
• Proven ability to grow social media communities and drive engagement.
• Strong understanding of SEO and e-commerce marketing.

Responsibilities

• Develop and implement integrated digital marketing strategies.
• Oversee social media strategy and execution for all brands.
• Analyze performance metrics to optimize strategies and improve ROI.

Skills

Digital Marketing

Social Media Management

Content Creation

SEO

E-commerce Marketing

Analytical Skills

Influencer Strategy

Education

Bachelor's Degree in Marketing or related field

Tools

Google Analytics

Meta Ads Manager

Social Media Management Tools

Job description

Digital Marketing and Social Media Manager

Join to apply for the Digital Marketing and Social Media Manager role at IJW Whiskey Company

Digital Marketing and Social Media Manager

Join to apply for the Digital Marketing and Social Media Manager role at IJW Whiskey Company

This range is provided by IJW Whiskey Company. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$100,000.00/yr - $125,000.00/yr

About:

IJW Whiskey Company, LLC (IJW) is a dynamic, fully integrated spirits company. Founded in 2017, we’ve compiled the largest independent library of aged Kentucky bourbon and rye and established a global presence including offices in Beverly Hills, Louisville and Tokyo, Japan, a 40-acre campus in Danville and a bottling facility in Harrodsburg. Our ambitious growth trajectory includes the recent groundbreaking of a new whiskey distillery in Shelbyville, KY, slated for completion in mid 2025, and plans for a Japanese distillery in Chitose set to commence in 2025.

With over 100 years of combined industry expertise, our diverse team of seasoned professionals and dynamic newcomers has propelled IJW to the forefront of the spirits industry. Our strategic partnership with one of the nation's largest independent Wine and Spirits distributors has enabled us to offer 22 products across four unique private label bourbon brands in 28 states. We have added to our spirits portfolio with our first Tequila brand launch in 2024. As we look forward, our focus is on building out a portfolio of elevated spirits for consumers to enjoy.

Role Overview

The Digital Marketing and Social Media Manager, reporting directly to the VP of Marketing, is responsible for building and growing digital marketing as a key strategic pillar of the IJW organization. You will drive brand awareness, engagement, and e-commerce performance through social media, content marketing, influencer partnerships, and paid digital advertising. This role is ideal for a creative, data-driven marketer who thrives in an entrepreneurial environment and understands how to build impactful digital brand ecosystems.

This role can be located in either Beverly Hills, CA., New York, NY. or Louisville, KY.

Key Responsibilities

Digital Strategy and Execution

• Develop and implement integrated digital marketing strategies across social media, paid media, email, and SEO to enhance brand awareness and drive conversions.
• Lead and evolve IJW’s digital marketing function, aligning efforts with business goals and brand positioning.
• Manage digital marketing budgets, ensuring effective allocation across paid social, programmatic advertising, and e-commerce initiatives.

Social Media and Content Creation

• Oversee organic social media strategy and execution for all brands, ensuring engaging and brand-aligned storytelling.
• Build and nurture online communities, fostering brand advocacy and consumer engagement.
• Collaborate with internal and external teams to develop high-quality visual and written content.

E-Commerce and Digital Advertising

• Optimize global and local e-commerce strategies, ensuring seamless integration with third-party retailers and DTC platforms.
• Plan and execute paid digital campaigns to maximize brand visibility and consumer acquisition.

Analytics, Optimization, and Innovation

• Analyze performance metrics across all digital channels, providing insights to optimize strategies and improve ROI.
• Stay ahead of digital marketing trends, tools, and best practices to maintain a competitive edge.

Qualifications:

• 5+ years of digital marketing experience, preferably in the spirits, beverage alcohol, or luxury consumer goods industry.
• Proven ability to grow social media communities, manage content creation, and drive digital engagement.
• Strong understanding of SEO, paid media, e-commerce marketing, and influencer strategy.
• Analytical mindset with experience using Google Analytics, Meta Ads Manager, and social media management tools.
• Entrepreneurial and creative thinker who thrives in a fast-paced, dynamic environment.
• Passionate about the spirits industry, with a deep appreciation for whiskey, bourbon, and tequila.

Why Join IJW Whiskey Company?

• Industry Disruptor: Rapidly growing spirits company with a global footprint and a unique portfolio of premium brands.
• High-Impact Role: Entrepreneurial environment where your ideas drive real business results.
• Collaborative Culture: Work with experienced industry leaders in a creative, fast-paced, and dynamic team.
• Competitive Benefits: Attractive salary, benefits, and perks to reward top talent.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Wholesale Alcoholic Beverages and Distilleries

Referrals increase your chances of interviewing at IJW Whiskey Company by 2x

Inferred from the description for this job

401(k)

Medical insurance

Vision insurance

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