Digital Marketing Analyst, Zappos & Shopbop

Lensa; New York (NY); On-site; USD 54,000 - 117,000; Full time

Job summary

A leading company in the digital retail sector is seeking a Digital Marketing Analyst in New York. This role involves supporting reporting, forecasting, and analysis of marketing campaigns. As part of a dynamic team, you will help identify opportunities to optimize business performance through analytics and strategic recommendations.

Qualifications

• 1-3 years of analytics or digital marketing experience.
• Experience with measurement strategies across Digital Marketing.
• Proficient in advanced Excel.

Responsibilities

• Execution of weekly and monthly business reports.
• Analyze performance data to derive insights.
• Support in developing media measurement frameworks.

Skills

Analytical skills

Communication

Time management

Attention to detail

Project management

Education

Bachelors from a four-year college or equivalent

Tools

Microsoft Office

Job description

Amazon

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Remote

Amazon Digital Marketing, across Zappos and Shopbop, is looking for a Digital Marketing Analyst to support in the daily reporting, forecasting, and analysis of our marketing program. This consists of support on weekly and monthly business reviews, day to day performance pacing, and ad hoc analysis to help identify opportunities to drive the business further. Teamwork, time management, strong communication skills, and attention to detail are crucial for success in this role.

Key job responsibilities

• Execution of weekly business reports, as well as monthly business reports

• Budget tracking, managing month-to-date pacing and leading accruals process and accuracy

• Analyze performance data, brand lift studies, and campaign reports to extra meaningful insights

• Support the Sr. Planner of Digital Marketing in building new models and trackers to support business goals

• Assist in the development of media measurement frameworks to track and measure paid media’s impact on topline business goals

• Lead and execute the onboarding of our MMM

• Translate media performance into business context with strategic recommendations for other cross channel partners

• Support in the training and building of forecast documents across other marketing teams

• Partner with the Sr. Planner of Digital Marketing in building of daily, weekly, monthly, and annual forecasts

• Work closely with agencies to ensure alignment across forecasts, as well as reporting insights

• Share performance insights with wider marketing teams, to help support the story telling of ongoing docs

Basic Qualifications

Bachelors from a four-year college or equivalent

1-3 years of analytics or digital marketing experience

Experience with measurement strategies across Digital Marketing

Proficient in Microsoft Office including strong Excel skills

Managing project deliverables with accountability

Preferred Qualifications

• Experience with paid media

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $54,400/year in our lowest geographic market up to $116,300/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits . This position will remain posted until filled. Applicants should apply via our internal or external career site.

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