Digital Marketing & Advertising Expert Analyst

ReSource Pro; New York (NY); Remote; USD 64,000 - 110,000; Full time

Job summary

A strategic operations firm is seeking a Digital Marketing Expert Analyst to enhance revenue and lead generation through SEO and SEM efforts. The role involves using various digital marketing tools to optimize campaigns and requires 10+ years of experience in digital marketing. This position offers competitive compensation, including bonuses and extensive benefits, and is fully remote for U.S.-based candidates.

Benefits

100% paid employee health insurance from Day 1

Generous PTO and paid holidays

Collaborative and innovation-focused environment

Qualifications

• 10+ years of experience in Digital Marketing.
• 5+ years working with Google Analytics, Google Ads, LinkedIn, SEM, PPC, and SEO.
• 2+ years with CRM tools like Salesforce or Marketo.
• Preferred Certifications: Google Analytics and/or Google Ads.
• Proactive and self-starter with excellent communication skills.

Responsibilities

• Drive campaign improvements and website optimization using digital marketing tactics.
• Execute impactful digital advertising campaigns and manage website analytics.
• Foster a collaborative environment to support workplace culture and achieve goals.

Skills

Digital Marketing Expertise

SEO/SEM

Google Analytics

PPC Campaign Management

Collaboration

Tools

Google Ads

Salesforce

SEMrush

Hotjar

GA4

WordPress

Job description

Are you an experienced Digital Marketing expert passionate about driving revenue growth and staying ahead of AI? ReSource Pro is seeking a highly analytical Digital Marketing Expert Analyst to lead our digital marketing efforts, optimize campaigns, and significantly boost online visibility and lead generation.

This role is instrumental in boosting revenue and qualified leads through strategic digital initiatives, serving as the go-to expert for SEO/SEM and AI efforts. This is an exciting opportunity to shape our online presence and contribute directly to our growth.

All remote positions are based in the United States, and candidates must reside within the U.S. to be eligible for consideration.

Your role...

As a Senior Digital Marketing & Advertising Specialist, you will utilize a range of digital marketing tactics, including SEM/PPC, Digital Publications, and LinkedIn Advertising, to achieve our revenue and lead generation goals. You will leverage marketing systems like SEMrush, Google Ads, and Hotjar to analyze, monitor, and report data, driving website traffic and increasing conversions for our Business Development and Marketing teams.

Within 3 months you will...

• Strategize & Optimize SEO/SEM/PPC: Drive campaign improvements and website optimization using platforms like Conductor, Google Ads, and GA4. Conduct keyword research, manage paid campaigns, monitor performance, and optimize strategies to boost conversions, maintaining first-page Google search placement.
• Lead Digital Advertising Initiatives: Execute impactful campaigns across digital publications, social platforms, and through SEO, AEO, and LLMs. Target qualified leads, increase traffic, and stay ahead of industry trends, including AI search responses.
• Manage Website & Analytics: Oversee our website, ensure best practices, and report on analytics using Google Analytics and Salesforce. Manage web tracking with Hotjar and update content via WordPress.
• Collaborate & Innovate: Foster a collaborative environment, support positive workplace culture, and work with teams to achieve goals. Stay current with digital trends, including AI and large language models, and develop an AI strategy to enhance marketing performance.

What you need to be successful...

• 10+ years of experience in Digital Marketing
• 5+ years working with Google Analytics, Google Ads, LinkedIn, SEM, PPC, and SEO
• 2+ years with CRM tools like Salesforce or Marketo
• Preferred Certifications: Google Analytics and/or Google Ads
• Proactive, self-starter, strong team player with excellent communication skills
• Comfortable working with senior leadership and managing multiple deadlines
• Attention to detail, analytical skills, curious mindset
• Understanding of marketing campaigns and brand guidelines

Your Compensation...

Our salary ranges are competitive and part of a total package including bonuses, benefits, and opportunities. The typical range for most locations is $64,734 - $109,549, depending on geographic location.

Benefits of Joining Our Team...

• 100% paid employee health insurance from Day 1
• Medical, dental, and vision benefits from Day 1
• Generous PTO, paid holidays, and floating holidays
• Collaborative, innovation-focused environment
• Contribute to a growing global organization

Your Interview Process…

To be considered, submit your application. Qualified candidates will be contacted for interviews via Zoom, including behavioral, talent assessment, and stakeholder interviews. Additional steps may be added as needed.

*Candidates are evaluated at each step; not all will complete all stages.

About ReSource Pro:

ReSource Pro specializes in the insurance industry, providing strategic operations and technology solutions. With over 10,000 employees globally, we serve over 1,800 clients and have a +96% retention rate. Recognized in Inc. 5000 in 2024, we are a fast-growing company.

Equal Employment Opportunity Policy

We are committed to providing equal opportunities and prohibit discrimination or harassment based on any protected characteristic under applicable laws.