Digital Marketer

GovCore Inc.; United States; Remote; USD 70,000 - 110,000; Full time

Benefits offered by this job

Remote work

Job summary

GovCore Inc. is seeking a seasoned digital marketing professional to own outreach to licensing boards and government agencies. You will run the article programme, the newsletter, and promote the monthly platform demonstration, reporting results across channels.

You will write for registrars, executive directors, general counsel, and procurement officers, and you will ensure content meets procurement and accessibility standards. Remote work is offered.

Qualifications

• Experience in digital marketing for software targeting government or enterprise buyers.
• Strong writing ability for professional readers who review statutes and staff reports.
• Experience running search, email and content programmes and measuring outcomes.
• Knowledge of how government buyers find vendors and how procurement cycles work.

Responsibilities

• Plan and publish the article programme on the GovCore site.
• Write for registrars, executive directors, general counsel and procurement officers.
• Run the newsletter from list building to each issue.
• Make agencies aware of the monthly platform demonstration.
• Improve how the site ranks for agency search terms.
• Plan the conference and association programme for each year.
• Measure each channel and stop what does not work.
• Apply accessibility requirements that public sector buyers set.
• Write claims that survive procurement review.

Skills

Digital marketing

Govt software

Technical writing

Email marketing

Content marketing

SEO/SEM

Procurement knowledge

Compliance & accuracy

Events planning

Education

Bachelor's degree in Marketing or related field

Job description

About GovCore

GovCore builds regulatory operations software for licensing boards and government agencies. The work is public administration through software, and we approach it on those terms.

The role

This role owns how GovCore reaches licensing boards and government agencies. You run the article programme, the newsletter and the promotion of the monthly platform demonstration. You report the result of each channel.

Responsibilities

• Plan and publish the article programme on the GovCore site.
• Write for registrars, executive directors, general counsel and procurement officers.
• Run the newsletter, from the list to each issue.
• Make agencies aware of the monthly platform demonstration.
• Improve how the site ranks for the terms an agency searches for.
• Plan the conference and association programme for each year.
• Measure each channel, and stop what does not work.
• Apply the accessibility requirements that public sector buyers set.
• Write claims that survive procurement review.

Requirements

• You have strong experience in digital marketing. Some of that experience is in software for government or enterprise buyers.
• You write well, for a professional reader who reads statutes and staff reports every day.
• You run search, email and content programmes, and you measure each one.
• You know how a government buyer finds a vendor, and how long a public procurement takes.
• You keep claims accurate. You do not publish a number that the company cannot substantiate.

An asset

• Experience at a government technology or regulatory technology company.
• Knowledge of the associations that regulatory boards belong to, such as CLEAR.
• Knowledge of state and federal procurement cycles and fiscal years.
• Experience with accessibility standards for public sector websites.
• Experience with events and conference programmes.

What we offer

• Excellent compensation and benefits.
• Remote work.
• Good colleagues, and work that changes how agencies serve the public.
• GovCore is a private company. No private equity or venture capital firm has a stake, so no investor exit sets the plan.