Digital Health Account Lead — Social & Strategy

Porter Novelli; Washington (District of Columbia); Hybrid; USD 80,000 - 110,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Vision coverage

401(k) with discretionary employer map

Employee Stock Purchase Plan

Disability & life insurance

Vacation, sick & personal days

Paid holidays

Parental leave

Family forming benefits

Wellness benefits

Job summary

Porter Novelli in Washington, DC, is seeking an Account Supervisor, Digital Health to lead digital work for healthcare clients. You will oversee development of social media content, creative campaigns, and influencer activations, aligning digital initiatives with client goals.

The role requires 4–6 years in healthcare social and digital, HIPAA/FDA experience, and strong leadership to manage timelines and budgets within a collaborative team. Hybrid work model and competitive benefits are offered.

Qualifications

• 4–6 years in social and digital for healthcare, agency or in-house.
• Experience with HIPAA/FDA-regulated issues.
• Proven creative thinking and execution in social/digital.
• Ability to lead a team and manage timelines and budgets.
• Strong knowledge of paid social media and influencer campaigns.

Responsibilities

• Serve as day-to-day digital lead, responsible for providing strategic solutions around social and digital marketing.
• Develop and implement innovative social brand and social content strategies that are integrated with overall client marketing objectives and goals.
• Deep knowledge of social platforms (Meta/Facebook/Instagram, YouTube, TikTok, Twitter, Reddit, SERMO, and more) – understand and articulate best practices based on business needs and requirements.
• Be a champion for social and digital work – experiment with new and alternative ways to leverage social media activities and how to creatively sell the opportunity into the client.
• Help deploy an industry‑leading technology stack that supports insights development, audience intelligence, and performance measurement.
• Comfortable gathering input from a variety of internal and client stakeholders to inform content creation and maintain social content calendars.

Skills

Social and digital media

Healthcare industry experience

HIPAA/FDA compliance

Influencer marketing

Project and budget management

Paid media strategy

Team leadership

Content strategy

Job description

Porter Novelli in Washington, DC, is seeking an Account Supervisor, Digital Health to lead digital work for healthcare clients. You will oversee development of social media content, creative campaigns, and influencer activations, aligning digital initiatives with client goals.

The role requires 4–6 years in healthcare social and digital, HIPAA/FDA experience, and strong leadership to manage timelines and budgets within a collaborative team. Hybrid work model and competitive benefits are offered.