Digital Growth Marketing Manager - Urgently Hiring

LawnStarter; United States; Remote; USD 90,000 - 130,000; Full time

Job summary

Join a forward-thinking company as a Digital Growth Marketing Manager, where your strategic insights will drive customer acquisition and enhance our reputation across various platforms. This role is pivotal in optimizing lead quality and managing partnerships to ensure a seamless customer experience. You'll collaborate with cross-functional teams to explore new channels and automate processes using innovative tools. With a commitment to fostering a great workplace culture, this company offers a dynamic environment where your contributions will have a significant impact. Embrace the opportunity to work from home while enjoying comprehensive healthcare benefits and an unlimited vacation policy.

Benefits

Great Culture

Work from home

Healthcare benefits

Unlimited vacation policy

Qualifications

• Proven ability to optimize lead conversion across multiple channels.
• Skilled in managing paid, affiliate, and local listing channels at scale.

Responsibilities

• Manage lead acquisition efforts across digital platforms.
• Lead partner success team to deliver excellent service and meet KPIs.
• Monitor and manage ratings and reviews to promote positive experiences.

Skills

Channel Management Expertise

Data Analysis (Excel, SQL)

Process Automation (Zapier)

Multi-Channel Acquisition

Customer Success Management

Tools

Zapier

Retool

Excel

SQL

Job description

Description

LawnStarter is the nation's leading on-demand platform for lawn care and landscaping services, with a vision to be a comprehensive provider of outdoor home services. Over the past 10 years, we've expanded to 120 metro areas, raised $30 million in funding, and acquired our biggest competitor, establishing our leadership in the industry.

We’re seeking a data-driven, strategic, and customer-focused Digital Growth Marketing Manager to oversee key acquisition and growth channels.

This role is vital for driving customer acquisition, enhancing lead quality, optimizing cost-per-lead, and boosting our reputation across multiple platforms and brands.

What you'll be responsible for

1. Channel Management: Manage lead acquisition efforts across digital platforms, focusing on optimizing performance to drive growth and visibility. Handle partnerships, affiliate programs, and local listings to ensure comprehensive customer engagement.
2. Customer Success Oversight: Lead our partner success team to deliver excellent service, meet KPIs, and strengthen relationships with key lead partners.
3. Reputation and Review Management: Monitor and manage ratings and reviews, respond actively to feedback, and promote positive customer experiences.
4. Pro Acquisition Management: Oversee posting activities across channels to support pro signups, maintaining optimal posting frequency to ensure a steady flow of new professionals.
5. Process Automation: Use tools like Retool and Zapier to automate workflows, increase operational efficiency, and reduce manual tasks.
6. Referral Program Growth: Develop strategies to expand the referral program, leveraging partnerships and incentives to boost participation.
7. Cross-Functional Collaboration: Work closely with product, sales, engineering, and customer service teams to align channel strategies with company objectives.
8. Exploring New Channels: Continuously evaluate and test new acquisition channels, strategizing to find opportunities with positive ROI.

Requirements

1. Channel Management Expertise: Proven ability to optimize lead conversion across multiple channels, analyze performance metrics, and maintain high service standards.
2. Experience with Multi-Channel Acquisition: Skilled in managing paid, affiliate, and local listing channels at scale, balancing goals across digital platforms.
3. Data-Driven Marketer: Proficient in data tools like Excel and SQL, able to interpret data and translate insights into actionable strategies.
4. Process Automation and Efficiency Mindset: Experienced with automation tools like Zapier, focused on increasing efficiency and scaling efforts.
5. Hands-On and Team-Oriented: Able to manage daily channel operations, collaborate across departments, and contribute actively to team goals.

Benefits

• Great Culture: Recognized as one of the best places to work in Austin and the US, fostering a collaborative and engaging environment.
• Work from home
• Healthcare benefits: medical, dental, vision, and 401k
• Unlimited vacation policy
• Salary: $90k - $130k USD annually, depending on experience