Digital Growth Director - Remote & Data-Driven Revenue

Alma Lasers, Inc.; Chicago (IL); Remote; USD 135,000 - 155,000; Full time

Job summary

Alma Lasers, Inc. is seeking a Director of Digital to shape our modern, revenue-driven digital ecosystem. This remote role guides strategy across B2B and B2C touchpoints, accelerating visibility, demand, and revenue while collaborating with Sales and Marketing leadership.

You will drive social, paid media, content, and lifecycle programs, with a focus on AI-enabled efficiency and data-driven decisions. Expect travel to our Chicago HQ and strong leadership of a multidisciplinary team.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, Digital Media, or related field preferred; equivalent professional experience will be considered.
• Minimum five years of progressive experience in digital marketing, demand generation, brand marketing, or related functions.
• Experience with multi-channel campaigns, lead generation programs, social media, email/SMS, or website initiatives.
• Experience with CRM systems, marketing automation, analytics tools, and cross-functional commercial support.

Responsibilities

• Develop and execute integrated digital marketing strategies to strengthen brand visibility and engagement.
• Lead social media strategy, content ecosystems, and community engagement across channels.
• Drive full-funnel demand generation and align campaigns with sales objectives.
• Oversee SEO, GEO, and modern discovery initiatives to improve organic visibility.
• Build lifecycle marketing programs to nurture leads and maximize customer value.
• Oversee website, landing pages, and CRO; lead A/B testing and personalization.
• Build dashboards measuring KPIs and translate data into actionable recommendations.

Skills

Aesthetics industry experience

CRM & analytics

Social media & content

Project management

Lead generation analytics

Creative & strategic mindset

Collaboration & leadership

Campaigns & partnerships

Education

Bachelor’s degree in Marketing/Business

5+ years digital marketing experience

Tools

CRM platforms

Marketing automation tools

Analytics tools

Job description

Alma Lasers, Inc. is seeking a Director of Digital to shape our modern, revenue-driven digital ecosystem. This remote role guides strategy across B2B and B2C touchpoints, accelerating visibility, demand, and revenue while collaborating with Sales and Marketing leadership.

You will drive social, paid media, content, and lifecycle programs, with a focus on AI-enabled efficiency and data-driven decisions. Expect travel to our Chicago HQ and strong leadership of a multidisciplinary team.