Digital Experience Strategy Lead

Computationaldesign; United States; On-site; USD 215,000 - 240,000; Full time

Benefits offered by this job

Health benefits

401(k) and profit sharing

Annual bonuses

Job summary

Gensler is seeking a Digital Experience Strategy Lead to shape the Northeast region's growth in experiential design. You will drive strategic initiatives, mentor teams, and lead flagship projects from concept to delivery, ensuring alignment with business objectives and narrative intent.

You will expand DXD capabilities, research market trends, and cultivate partnerships across studios, while representing the firm at industry events and outside-the-box ideation sessions.

Qualifications

• 15+ years of experience in digital experience design, strategy, or related fields.
• Proven experience leading multidisciplinary creative teams.
• Strong understanding of emerging experience technologies and industry trends.
• Demonstrated ability to develop go-to-market strategies and drive business growth.

Responsibilities

• Define and refine go-to-market strategies aligned with regional and firmwide priorities.
• Lead flagship DXD projects from concept through delivery, maintaining emotional and narrative intent.
• Expand experience prototyping capabilities in the Northeast and scale across the Practice Area.
• Research and present market trends to strengthen competitive positioning.
• Build partnerships across studios and leadership communities.
• Shape hiring and upskilling priorities by identifying skill gaps and capability needs.
• Recruit, mentor, and grow talent across interactive technology, UX/UI, and content strategy.
• Represent Gensler publicly through speaking engagements, panels, and industry events.

Skills

Digital experience design

Strategy

Team leadership

Go-to-market strategies

Job description

Your Role As a Digital Experience Strategy Lead at Gensler, you will shape the future of experiential design by driving strategic growth, elevating project excellence, and developing the next generation of creative talent. You’ll help define how our Northeast Region competes and leads in digital experience design, partnering closely with studio and regional leadership to expand capabilities, strengthen client relationships, and deliver innovative, narrative-driven experiences. This role blends strategic thinking, creative leadership, and hands-on project delivery. You’ll influence how we position DXD in the market, refine our go-to-market strategies, and scale our lab culture and prototyping capabilities. You’ll also serve as a mentor and industry voice, helping grow our team and represent Gensler externally.

What You Will Do

• Define and refine go-to-market strategies aligned with regional and firmwide priorities.
• Expand experience prototyping capabilities in the Northeast and support scaling across the Practice Area.
• Research and present market trends to strengthen competitive positioning.
• Leverage client and partner networks to bring new opportunities to the Practice Area.
• Assess studio capabilities and identify opportunities to expand creative offerings.
• Build partnerships across studios and leadership communities.
• Shape hiring and upskilling priorities by identifying skill gaps and capability needs.
• Lead flagship DXD projects from concept through delivery, maintaining emotional and narrative intent.
• Strengthen design integration during early concept and schematic design phases.
• Enhance program management approaches to de-risk projects and scale delivery standards.
• Drive innovation culture through new tools and methods for ideation, storytelling, and presentation.
• Serve as a senior creative partner to key clients, aligning creative output with business strategy.
• Maintain a strong POV on emerging trends in experience and technology.
• Recruit, mentor, and grow talent across interactive technology, UX/UI, and content strategy.
• Represent Gensler publicly through speaking engagements, panels, and industry events.
• Develop a preferred partner ecosystem across vendors, integrators, and fabricators.
• Coach designers, strategists, and technologists to develop future creative leaders.

Your Qualifications

• 15+ years of experience in digital experience design, strategy, or related fields
• Proven experience leading multidisciplinary creative teams
• Strong understanding of emerging experience technologies and industry trends
• Demonstrated ability to develop go-to-market strategies and drive business growth

  The base salary range will be estimated between $215,000 to $240,000. Gensler’s total compensation package is multi-layered and includes a base salary, two annual bonuses paid in December and June. To learn more about our compensation philosophy and full benefits offerings, please visit Great People, Great Rewards | Gensler

  Life at Gensler

  As a people-first organization, we are as committed to enjoying life as we are to delivering best-in-class design. From curated art exhibits to internal design competitions to “Well-being Week,” our offices reflect our people’s diverse interests. We encourage every person at Gensler to lead a healthy and balanced life. Our comprehensive benefits include medical, dental, vision, disability, wellness programs, flex spending, paid holidays, and paid time off. We also offer a 401k, profit sharing, employee stock ownership, and twice annual bonus opportunities. Our annual base salary range has been established based on local markets. As part of the firm’s commitment to licensure and professional development, Gensler offers reimbursement for certain professional licenses and associated renewals and exam fees. In addition, we reimburse tuition for certain eligible programs or classes. We view our professional development programs as strategic investments in our future.