Digital Experience Specialist

Zoom; Augusta (ME); Hybrid; USD 65,000 - 159,000; Full time

Job summary

Zoom is seeking a Digital Experience Specialist to help shape how visitors discover, explore, and convert on zoom.com. You will audit pages, draft compelling copy, and optimize CTAs while collaborating with marketing, product marketing, design, and SEO teams.

You will build dashboards in Amplitude, support A/B and multivariate experiments, and ensure content aligns with Zoom's editorial voice across 30+ product pages. This is an early-career role with meaningful visibility and impact.

Qualifications

• 2+ years in digital marketing, web content strategy, CRO, or related field.
• Experience with web analytics platforms (Amplitude, Google Analytics, or Adobe Analytics).
• Strong writing/editing for conversion-focused web copy.
• Familiarity with A/B testing using Optimizely or LaunchDarkly.
• Knowledge of SEO fundamentals and tools (Semrush, Ahrefs, Screaming Frog).
• Foundational UX/web design understanding and ability to analyze pages.
• Ability to work cross-functionally with designers, engineers, marketers.

Responsibilities

• Audit and optimize product pages, landing pages, and conversion paths across zoom.com, analyzing performance data to identify friction points and recommend improvements.
• Review web pages for scannability, narrative clarity, and CTA effectiveness, documenting observations and improvement recommendations.
• Draft, edit, and QA web copy across the full page hierarchy—hero headlines, CTAs, meta descriptions, and FAQ modules.
• Build and maintain performance dashboards in Amplitude to track page-level metrics and experiment outcomes.
• Support the design, launch, and analysis of A/B and multivariate experiments, documenting hypotheses and results.
• Perform on-page SEO priorities including keyword mapping, meta-tag optimization, and internal linking.
• Contribute to scalable page templates and governance checklists for consistency across Zoom's 30+ product pages.
• Map and analyze visitor journeys for self-serve SMB and enterprise audiences, identifying content hierarchy gaps.

Skills

Digital marketing

Web analytics interpretation

Written communication

Cross-functional collaboration

UX understanding

Education

Bachelor's degree in Marketing or related field

Tools

Amplitude

Google Analytics

Adobe Analytics

Semrush

Ahrefs

Screaming Frog

Optimizely

LaunchDarkly

Job description

What You Can Expect

As a Digital Experience Specialist on Zoom's Content and Customer Advocacy team, you will play a hands-on role in shaping how millions of visitors discover, explore, and convert on zoom.com, partnering closely with the Digital Experience Lead across marketing, product marketing, design, SEO, and web engineering. Day to day, you will turn performance data into better customer journeys — auditing pages, drafting A/B test copy, optimizing for SEO, and contributing to the templates and governance standards that keep Zoom's 30+ product pages consistent and high-performing. This is an early-career role built for someone who is equally comfortable pulling an Amplitude dashboard and editing a hero headline, with a genuine curiosity for how a website functions as a product. You will be joining on the ground floor of Zoom's first dedicated Digital Experience function, with meaningful visibility and real impact from day one.

About the Team

The Content and Customer Advocacy team sits at the center of Zoom's marketing engine, owning content strategy, editorial programs, customer advocacy, and — most recently — the end-to-end digital experience on zoom.com. Our newly formed Digital Experience function is Zoom's first team dedicated to treating the website as a product, connecting content, design, experimentation, and data to build a cohesive and high-performing web presence for one of the world's most recognized brands. We work across the full funnel and stay relentlessly focused on measurable outcomes and business impact.

Responsibilities

• Audit and optimize product pages, landing pages, and conversion paths across zoom.com, analyzing Amplitude performance data to identify friction points and recommend content, copy, and layout improvements with clear UX rationale.


• Review web pages for scannability, narrative clarity, and CTA effectiveness, documenting structured observations and prioritized improvement recommendations for the Digital Experience Lead and cross-functional partners.


• Draft, edit, and QA web copy across the full page hierarchy — hero headlines, CTA buttons, meta descriptions, and FAQ modules — ensuring alignment with Zoom's editorial style guide and brand voice.


• Build and maintain performance dashboards in Amplitude to track page-level conversion metrics and experiment outcomes, and surface insights in weekly pod reviews.


• Support the design, launch, and analysis of A/B and multivariate experiments, documenting hypotheses, results, and scaled learnings to guide ongoing optimization.


• Execute on-page SEO priorities including keyword mapping, meta-tag optimization, internal linking, and content architecture improvements in partnership with the SEO team.


• Contribute to scalable page templates, reusable content modules, and governance checklists that promote consistency across Zoom's 30+ product pages, and support the Digital Experience Lead in coordinating competing priorities across product teams and campaign pods.


• Map and analyze visitor journeys for self-serve SMB and enterprise audiences across zoom.com, surfacing disconnects in content hierarchy, navigation, and conversion pathways and recommending improvements.

What We're Looking For

• 2+ years of experience in digital marketing, web content strategy, conversion rate optimization, or a related field; internship and co-op experience counts.


• Hands-on familiarity with web analytics platforms such as Amplitude, Google Analytics, or Adobe Analytics, with the ability to translate data into actionable content and UX recommendations.


• Strong writing and editing skills with a clear eye for conversion-oriented web copy, and the ability to distinguish between a feature list and a compelling value proposition.


• Exposure to A/B testing and experimentation methodologies using tools such as Optimizely or LaunchDarkly, or a strong and demonstrated interest in building that expertise.


• Working knowledge of SEO fundamentals including on-page optimization, keyword research, structured data, and content architecture best practices; experience with tools such as Semrush, Ahrefs, or Screaming Frog is a plus.


• Self-starter mindset with a foundational understanding of UX and web design principles, with the ability to analyze a page, articulate what is and is not working across layout, narrative, and CTAs, and communicate structured improvement ideas to senior teammates.


• Comfort working cross-functionally with designers, engineers, product marketers, and campaign managers, and an eagerness to learn how a website operates as a product.

Salary Range or On Target Earnings:

Minimum:

$65,400.00

Maximum:

$158,700.00

In addition to the base salary and/or OTE listed Zoom has a Total Direct Compensation philosophy that takes into consideration; base salary, bonus and equity value.

Note: Starting pay will be based on a number of factors and commensurate with qualifications & experience.

We also have a location based compensation structure; there may be a different range for candidates in this and other locations

Anticipated Position Close Date:

10/05/26

Ways of Working

Our structured hybrid approach is centered around our offices and remote work environments. The work style of each role, Hybrid, Remote, or In-Person is indicated in the job description/posting.

Benefits

As part of our award-winning workplace culture and commitment to delivering happiness, our benefits program offers a variety of perks, benefits, and options to help employees maintain their physical, mental, emotional, and financial health; support work-life balance; and contribute to their community in meaningful ways.

About Us

Zoomies help people stay connected so they can get more done together. We set out to build the best collaboration platform for the enterprise, and today help people communicate better with products like Zoom Contact Center, Zoom Phone, Zoom Events, Zoom Apps, Zoom Rooms, and Zoom Webinars.We’re problem-solvers, working at a fast pace to design solutions with our customers and users in mind. Find room to grow with opportunities to stretch your skills and advance your career in a collaborative, growth-focused environment.

Our Commitment

At Zoom, we believe great work happens when people feel supported and empowered. We’re committed to fair hiring practices that ensure every candidate is evaluated based on skills, experience, and potential. If you require an accommodation during the hiring process, let us know—we’re here to support you at every step.

If you need assistance navigating the interview process due to a medical disability, please submit an Accommodations Request Form (https://form.asana.com/?k=OIuqpO5Tv9XQTWp1bNYd8w&d=1127274756253361) and someone from our team will reach out soon. This form is solely for applicants who require an accommodation due to a qualifying medical disability. Non-accommodation-related requests, such as application follow-ups or technical issues, will not be addressed.

Our interviews are supported by BrightHire, a tool that helps us create a consistent and thoughtful interview experience and may include recordings. Please refer to our candidate privacy statement (https://www.zoom.com/en/trust/candidate-privacy-statement/) for more information of how we use your data.

Equal Opportunity and Non-Discrimination Statement

We believe that the unique contributions of all Zoomies is the driver of our success. To make sure that our products and culture continue to incorporate everyone's perspectives and experience we never discriminate on the basis of race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status. Zoom is proud to be an equal opportunity workplace and is an affirmative action employer. All your information will be kept confidential according to EEO guidelines