Digital Experience & Operations Manager

Belmont Park Village; Elmont (NY); Hybrid; USD 110,000 - 160,000; Full time

Job summary

Belmont Park Village, part of The Bicester Collection, is seeking a Digital Experience & Operations Manager to own the Village's website and mobile app, aligning local execution with global digital strategy. You will lead Contentful CMS, product roadmaps, analytics, and CRO, collaborating with Marketing, IT, Retail, Creative, and central teams to deliver a measurable, guest-first digital journey.

The role requires hands-on management of content, data, and partnerships, with a focus on local

Qualifications

• Experience as a digital product owner within a guest-facing environment.
• Hands-on experience managing a website and/or app (Contentful) and coordinating with development teams.
• Strong analytics and data-driven decision making, including CRO and A/B testing.

Responsibilities

• Own Belmont Park Village website and app product roadmap and translate business needs into technical specs.
• Manage Contentful CMS, publishing workflows and content models; publish daily across web and app.
• Collaborate with Marketing, IT, Retail, Creative and central Digital Experience teams.
• Monitor performance (Core Web Vitals) and end-to-end guest experience; drive improvements.
• Build dashboards and report to Village and Collection stakeholders.
• Grow customer database and inform SEO/ SEM strategies; support localization for multi-market delivery.

Skills

Digital product owner

CMS administration

React/Next.js

Analytics

A/B testing

Stakeholder management

Localization

Tools

Contentful CMS

React

Next.js

GA4

GTM

Job description

As our Digital Experience & Operations Manager, you will be responsible for implementing The Bicester Collection’s Digital Experience strategy at Village level, with full ownership of the Village’s website and mobile app. You will work closely with Marketing, IT, Retail, Creative, and the wider Village team to bring the Collection’s global digital vision to life through a locally relevant, engaging, and high-performing guest experience.

This role oversees digital content, the product roadmap, analytics, and platform governance to ensure a consistent, seamless, and measurable experience across all guest touchpoints.

What you will be doing:

Digital Experience Strategy & Operations

• Owning the implementation of The Bicester Collection’s Digital Experience strategy at Belmont Park Village, adapting it to the local market and guest base.
• Working collaboratively with the Belmont Park Village Digital Director, Retail team, Marketing team and The Bicester Collection’s central Digital Experience & Performance team.
• Promoting the use of new and innovative technology,and monitoring competitor and local market activity to keep Belmont Park Village’s digital presence at the forefront.

Contentful CMS & Content Operations

• Serving as the primary Contentful CMS administrator for Belmont Park Village – managing spaces, environments, roles, publishing workflows and content models.
• Managing the Belmont Park Village website and app product roadmap – gathering requirements, writing user journey stories and translating business needs into clear technical specifications.
• Authoring, scheduling, QA-ing and publishing content daily across our web and app, ensuring alignment with Belmont Park Village offerings, Collection-wide standards and DECO brand guidelines.
• Logging and maintaining changes unique to Belmont Park Village.
• Coordinating rich-media production (video, editorial, event content) for web, app and social channels.
• Maintaining component and template governance so every page reflects UX standards and brand expression.
• Supporting localization workflows and multi-market content delivery as the Village scales.
• Attending Collection-wide calls, maintaining updates and attending local CMS-related conferences.

Digital Product Stewardship

• Coordinating sprints with IT, the Central team and external development partners (React/Next.js front-end, Contentful APIs).
• Leading UAT, QA and deployment validation for every feature release, module update and content drop.
• Monitoring platform stability, page performance (Core Web Vitals) and end-to-end guest experience.
• Supporting ongoing optimisation of the Village’s digital journey.

Analytics & Performance

• Owning GA4, GTM and data layer implementation, reporting on performance for Belmont Park Village’s digital channels.
• Building and maintaining dashboards for Village and Collection senior stakeholders.
• Using behavioural analytics to identify UX pain points, funnel drop-off and improvement opportunities.Driving CRO through data-led A/B testing hypotheses and iterative optimisation.

Growth & Database

• Growing the customer database through on-site and digital data capture, partnering with the Membership team.
• Researching local digital trends, competitor activity and consumer behaviour to inform the Village’s digital roadmap.
• Supporting SEM/PPC strategy and paid search alignment with the broader media plan.

What makes you special

Every colleague is an entrepreneur at heart and this drives our organizational culture, which values invention, innovation and risk taking. To be successful with us, you’ll have:

• Experience as a digital product owner, ideally within Retail, Hospitality or a comparable guest-facing environment;
• Hands-on experience managing a website and/or app, including content management systems (Contentful) and coordinating with development teams;
• Computer literate with high proficiency in Microsoft Office; knowledge of Photoshop, Illustrator or InDesign is advantageous;
• Understanding of SEM, PPC and paid search principles;
• Ability to work well with all levels across the business, including senior stakeholders and external partners;
• Good organization skills, with an eye for detail;
• Excellent analytical skills with the ability to provide insight on future opportunities;
• Able to work independently and as part of a team, managing multiple priorities and a large volume of work;
• Ability to work evenings, weekends and holidays, as needed;
• Fluent in English; any other language would be beneficial.

About Us

Belmont Park Village brings an elevated luxury outlet experience to metro New York. As the newest addition to The Bicester Collection, this open‑air destination blends world‑class designer fashion, delicious dining, irresistible year‑round savings, and exceptional guest services.

Whether you’re coming from the city or from Long Island, the Village is conveniently located at the border of Queens and Nassau Counties. With Long Island Railroad service from Grand Central and Penn Station in just 35 minutes, plus quick access from both JFK and LaGuardia airports, arrival is effortless for local shoppers and travelers.

Belmont Park Village is located on the iconic Belmont Park campus. Adjacent to the Village is UBS Arena, home of the New York Islanders and a premier venue for concerts and entertainment, as well as the legendary Belmont Park Racetrack, host of the prestigious Belmont Stakes.

Together, these destinations create a dynamic environment where heritage, style, sport, and entertainment meet, making Belmont Park Village a one‑of‑a‑kind destination for shopping, dining and exploration.

The Bicester Collection is the world’s leading luxury shopping destinations, committed to creating magical and memorable experiences for our guests. Taking the name of the founding Village, The Bicester Collection distinguishes the 12 Villages in the United States, Europe and China as one collection of destinations for our guests, our brand partners, our travel and tourism partners, our corporate and financial media, and our internal teams.

Our Vision is to be the best shopping destination in the world. Our Mission is to make the lives of others better - our brands, our guests, our people and our communities. Our Brand Promise is to offer something extraordinary every day. Our Five Values are the glue that bind us together and allows us to lead ahead:

• Authenticity - Always do the right thing
• Innovation - Think outside of the box
• Passion - Do what you love and love what you do!
• Critical Thinking - Challenge the obvious

Why we’re exceptional

The key to our success is the quality and commitment of our people. To work in one of the teams at any of the Villages is to play an active role in redefining both the art and the science of retail. This creates a dynamic approach that underpins our ability to anticipate future trends in a fast-changing world.

We provide an amazing benefits package including paid holidays, a flexible time off policy, access to health insurance plans (including medical, dental and vision), life insurance and short- and long-term disability insurances. We also offer a generous 401(k) match, tax-advantaged spending accounts, a generous employee referral bonus and other supplemental benefits.

The key to our success is the quality and commitment of our people. The Bicester Collection is made up of over 1,200 colleagues of over 50 nationalities. You’ll be working within a creative and collaborative environment like no other, with the opportunity to develop your professional and personal skills while advancing your career.

This job posting is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time, with or without notice.

Belmont Park Village is an Equal Opportunity Employer and does not discriminate based on the basis of actual or perceived age, race, ethnicity, creed, color, national origin, sexual orientation, gender identity or expression, military status, sex, disability, predisposing genetic characteristics, familial status, marital status, or status as a victim of domestic violence, arrest record or conviction record, or sincerely held practice of religion or any other characteristic protected by federal, state, local, or other law (“Protected Characteristics”).