Digital Experience Manager - North America
Malakye
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Benefits offered by this job
Job summary
Amer Sports is seeking a Digital Experience Manager to lead the North American digital ecosystem, driving growth, conversion, and brand impact. You’ll partner with marketing, sales, and global teams to optimize the consumer journey and manage high-value retail accounts.
Requirements include 3–5 years in branded consumer goods, strong digital marketing experience, and a passion for outdoor sports. The role is based in Ogden, UT with strong cross-functional collaboration.
Qualifications
- 3-5 years work experience in branded consumer goods; athletic/outdoor market preferred.
- Extensive digital marketing, marketing, and account management experience.
- Ideally an avid skier with daily hands-on digital skills.
- Strong experience across digital channels and consumer insights.
- Ability to analyze data and translate into actions.
Responsibilities
- Own digital experience and growth strategy for North America.
- Develop ecommerce strategy incl. D2C and D2X; oversee regional channel reporting.
- Lead CRM, email, SMS, social, and targeting initiatives; improve personalization.
- Monitor trends and optimize consumer journey and site performance.
- Support paid digital initiatives in collaboration with global teams.
- Manage digital partnerships and track performance with key accounts.
- Build a team of online ambassadors and run campaigns regionally.
Skills
Education
Tools
Job description
Amer Sports is a dynamic, global sports company offering passionate achievement-oriented professionals the chance to succeed and flourish in an international environment. Our globally recognized brands include Salomon, Wilson, Atomic, and Arc’teryx. We are a company where ambitious, competent and motivated people can make their mark. All our team members are ready to strive for the best of the company and to win together. Just like our customers, we are dedicated to an active lifestyle and sports. Join us.
The Digital Experience Manager leads the strategy, execution, and optimization of Atomic’s North American digital ecosystem, with a primary focus on driving growth, increasing conversion, and expanding brand impact. This role owns the end to end digital experience, leveraging data, customer insights, and cross functional collaboration with marketing, global stakeholders, sales, and commercial teams to accelerate demand and revenue performance. The Digital Experience Manager plays a key role in scaling brand awareness, optimizing the consumer journey, and managing and tracking high value retail accounts to maximize channel performance.
- Develop digital experience across all marketing led touchpoints, driving awareness, engagement and conversion.
- In strong alignment with sales, marketing and commercial teams, develop a digital marketing and ecommerce calendar aligned with North American business objectives, identify high impact moments in the annual GTM cycle.
- Aligned with sales and commercial teams and in partnership with global stakeholders, develop a comprehensive ecommerce strategy inclusive of D2C and D2X channels to achieve growth targets.
- Oversee regional reporting against channel performance
- Provide in-season site audits, making recommendations to enhance consumer journey and site performance for North America.
- Develop growth strategy in alignment with product category objectives and value creation projects.
- Track industry competitors, digital trends and consumer habits, adapting plans when needed.
- Develop and execute CRM strategy aligned with business objectives, inclusive of email, SMS, social media and emerging channels.
- Enhance personalization, targeting and consumer segmentation to refine local messaging within North America.
- Develop affiliate marketing program to drive conversion in media and ambassador channels.
- Monitor digital marketing trends, consumer trends and emerging channels to enhance the consumer journey online
- Monitor site traffic, performance and content to continually improve regional capabilities.
- In strong alignment with global team, develop high impact opportunities to support paid digital marketing initiatives, including but not limited to social, advertising and media.
- Oversee the execution of digital aspects of partnerships including Key accounts, retail accounts, brand partners, media, etc.
- Report against digital partnership performance.
- In alignment with global ambassador strategy, develop a team of influential online ambassadors across key epicenters within the US and Canada
- Develop locally relevant campaigns, identifying top performers and content creators
- Report against ambassador performance with annual review and recruitment.
This role requires a minimum of 3-5 years of work experience in branded consumer good industry; athletic, outdoor/or sporting goods market preferred. A Bachelor’s degree in Business/Marketing or related area or equivalent experience.
- 3-5 years work experience in branded consumer good industry; athletic, outdoor/or sporting goods market preferred
- Has worked several years in digital marketing, marketing, and account management
- Preferred every day, avid skier
- Specific, substantial experience of Digital Marketing channels
- Experienced in gaining consumer/channel insight, analyzing data and putting relevant actions in place
- Mastery of Digital Toolbox and Ecosystem
- Brand/Marketing
- Etail/Online/Omnichannel Knowledge
- KPI tracking, analyzing, reporting (attributing)
- Excellent Presentation skills
- Outlook, Internet, MS Office, Analytical Tools
- Consumer Content Marketing
- Website Design/UI/UX
- Developing a brand focused Digital Game Plan
- Initiating Action and follow-through, Persuading & Influencing
- Presenting and Communicating Information
- Planning and Organizing
- Relating and Networking
- Writing and Reporting
- Self Sufficient
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is regularly required to talk and hear. The employee is frequently required to sit, stand and walk. The employee must occasionally kneel, stoop, crouch, twist and lift to 30 pounds, with or without accommodations.
Specific vision abilities required by this job include close vision, color vision, and ability to adjust focus.
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
The noise level in the work environment is usually moderate.
When specific circumstances are met, work from home may be an option, but must be approved by your direct manager. When utilized, the workflow must equal that of if the individual were working from the office setting. Amer Sports will not provide needs other than a laptop to work from home. (including but not limited to: internet, monitors, keyboard, mouse, speakers, etc.)
This role is based at the regional headquarters for our Amer Sports Winter and Outdoor category for Brands in Ogden, Utah – the gateway to many exciting winter sports and other outdoor recreational activities. We offer a great working environment with talented & passionate people all over the world!
- Medical, dental and vision
- 401k
- Life insurance, pre-tax transit benefit program
- Discounts on Amer Sports products
- Smart casual dress
- Free gym membership and ski pass
- Summer hours
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