Digital Executive Producer

TEGNA; New Orleans (LA); On-site; USD 60,000 - 100,000; Full time

Job summary

An innovative media organization is seeking a Digital Executive Producer to lead a dynamic team in creating captivating digital content. This role involves pushing the boundaries of storytelling across various platforms, from social media to streaming services. The ideal candidate will possess a deep understanding of the digital landscape and have the creativity to engage audiences effectively. Join a vibrant team in a city renowned for its culture and storytelling, where your ideas can shape the future of local news.

Benefits

Comprehensive Medical Plans

Dental and Eye Care Coverage

401(k) with Company Match

Paid Time Off (PTO)

Virtual Doctor's Appointments

Annual Therapy Sessions

Flexible Work Environment

Qualifications

• 5+ years of experience in digital storytelling and content creation.
• Deep understanding of social media and video content creation.

Responsibilities

• Lead the digital team to create engaging content across platforms.
• Analyze audience data to drive content strategies.

Skills

Digital Storytelling

Content Creation

Video Editing

Social Media Management

SEO

Data Analysis

AI Tools Familiarity

Education

Bachelor's Degree in Journalism

Bachelor's Degree in Communications

Tools

Analytics Tools

Job description

TEGNA Inc. (NYSE: TGNA) serves local communities across the U.S. through trustworthy journalism, engaging content, and tools that help people navigate their daily lives. Through customized marketing solutions, we help businesses grow and thrive. With 64 television stations in 51 U.S. markets, TEGNA reaches approximately 100 million people every month across the web, mobile apps, streaming, and linear television. For more information, visitTEGNA.com .

WWL-TV, the trusted CBS affiliate in New Orleans and part of the TEGNA family, is more than just a news station – we’re a digital powerhouse. From WWL+ (our streaming app) to our thriving digital platforms, we’re redefining how local news reaches and engages with our community. New Orleans is a city like no other, and we’re looking for someone who can help tell its stories in ways that resonate with today’s audiences.

What We’re Looking For: Are you fluent in the language of social media? Can you pivot from breaking news to crafting eye-catching video content that stops the scroll? If so, you’re our kind of leader. We’re searching for a Digital Executive Producer who knows the digital landscape inside and out – and has the skills to lead a team of ambitious, creative digital storytellers.

You’ll play a key part in shaping WWL-TV’s voice across streaming, social media and other digital platforms. If you have big ideas, even bigger energy and a curiosity for exploring emerging technologies, this is the job for you.


Responsibilities:

● Assist in leading and inspiring the digital team to create compelling, audience-focused content across WWLTV’s digital platforms, including WWL+, our website, and social media.

● Push the boundaries of video storytelling – think engaging, innovative content tailored to how audiences consume news today.

● Analyze audience data to drive smarter content strategies.

● Stay ahead of digital trends and introduce fresh, bold ideas that make WWLTV stand out.

● Collaborate with reporters and anchors to ensure their work connects with today’s digital audiences.

● Manage breaking news coverage on digital platforms, including push alerts, live updates, and social media responses.

● Explore and experiment with new and emerging tools to improve content creation, workflow efficiency and audience engagement.


Requirements:

● Bachelor’s degree in Journalism, Communications, or a related field.

● At least 5 years of experience in digital storytelling, content creation, or digital journalism (bonus points for leadership experience).

● Deep understanding of the social media landscape and how to create video content that resonates with audiences.

● Video editing and production skills to bring your vision to life.

● A creative, forward-thinking mindset and the ability to pivot quickly when news breaks or trends shift.

● Familiarity with SEO, analytics tools, and audience data to guide strategy.

● Knowledge of AI tools is a plus.

Why WWLTV? Join a newsroom that’s ready to embrace the next era of local news. You’ll have the freedom to experiment, innovate and bring fresh ideas to the table – all while enjoying the vibrant culture of New Orleans.

TEGNA offers comprehensive benefits designed to safeguard the physical, mental and financial health of our employees and their families. TEGNA offers two medical plan options for full and part-time employees through Blue Cross Blue Shield of Texas, as well as access to dental and eye care coverage; fertility, surrogacy and adoption assistance; disability and life insurance.

Our 401(k) program offers full, part-time and temporary employees the opportunity to contribute 1% - 80% of their pay on a pre-tax basis to TEGNA’s 401(k). Contributions made up to the first 4% of pay are eligible for a 100% match from the company and are 100% vested from day one.

Regardless of participation in TEGNA medical plans, ALL employees and their eligible family members receive nine free virtual doctor’s appointments with a physician through Teladoc, and 12 free annual therapy sessions with a licensed clinician through Spring Health.

TEGNA offers a generous Paid Time Off (PTO) benefit as well as nine paid holidays per year.

* Some jobs are covered by a collective bargaining agreement and thus some or all of the benefits described herein may not apply. For example, some newsroom bargaining unit employees receive health and retirement benefits under plans administered by the union.

EEO statement:

TEGNA Inc. is a proud equal opportunity employer. We areproud to be an equal opportunity employer, hiring and developing individuals from diverse backgrounds and experiences to add to our collaborative culture. We value and consider applications from all qualified candidates without regard to actual or perceived race, color, religion, national origin, sex, gender, age, marital status, personal appearance, sexual orientation, gender identity or expression, family responsibilities, disability, medical condition, enrollment in college or vocational school, political affiliation, military or veteran status, citizenship status, genetic information, or any other basis protected by federal, state or local law. TEGNA will reasonably accommodate qualified individuals with disabilitiesin accordance with applicable law. If you are in need of an accommodation in order to submit your application, please email [e-mail]

Recruiting Fraud Alert:

To all candidates: your personal information and online safety are important to us. Only TEGNA Recruiters or Hiring Managers will reach out to you regarding consideration of your application or background. Communications with TEGNA employees will either come from a TEGNA email address with a domain of tegna.com or one of our affiliate station domains.

Recruiters or Hiring Managers will never request payments, ask for financial account information or sensitive information such as social security numbers.

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